When evaluating customer feedback platforms for Shopify stores, Asklayer and Survicate offer distinct features tailored to different business needs. Asklayer is a Shopify micro-survey and on-site feedback app that collects insights at multiple touchpoints within the store. Survicate, on the other hand, is a multi-channel survey platform providing website and in-product surveys across various platforms.

Asklayer

Features

• Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling feedback collection at various customer interaction points.
• Survey Types: Offers a variety of question types, including multiple-choice, rating scales, and open-ended questions.
• Branching Logic: Allows for dynamic survey paths based on user responses, enhancing relevance and engagement.
• Randomization: Enables randomization of answer choices to reduce bias in responses.
• Targeting: Provides advanced page and user targeting to display surveys to specific customer segments.
• Analytics: Includes detailed reporting and charting features to analyze feedback effectively.
• Integrations: Offers basic integrations with platforms like Shopify, with advanced integrations available through webhooks.

Pricing Model

Asklayer offers tiered pricing based on response volume and features:

• Free Plan: Allows up to 25 responses per month, suitable for small businesses or testing purposes.
• Basic Plan: Priced at $21 per month (billed annually), includes 2,400 responses per year, with additional responses at $0.10 each.
• Standard Plan: At $44 per month (billed annually), offers 12,000 responses per year, with extra responses at $0.10 each.
• Pro Plan: For $111 per month (billed annually), provides 36,000 responses per year, with additional responses at $0.07 each.

These plans include features like unlimited surveys, branching logic, randomization, advanced targeting, and basic integrations. The Pro Plan also offers branding removal, IP and location tracking, NPS & CSAT scoring, and AI summaries. (asklayer.io)

Pros

• Shopify Integration: Seamless integration with Shopify, allowing for easy implementation within the store.
• Targeted Feedback: Advanced targeting features enable collection of feedback from specific customer segments.
• Comprehensive Analytics: Detailed reporting tools assist in analyzing customer insights effectively.

Cons

• Limited Integrations: While it integrates well with Shopify, other platform integrations may be limited.
• Pricing Structure: Additional responses beyond the plan limits incur extra charges, which can add up for high-volume stores.

Best-Fit Customer Profile

Asklayer is ideal for Shopify store owners seeking a platform that integrates directly with their store to collect targeted customer feedback through various survey channels. It's well-suited for businesses aiming to gather insights from specific customer segments and requiring detailed analytics to inform decision-making.

Survicate

Features

• Survey Channels: Supports email, link, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code distribution, feedback button, Intercom surveys, and Braze surveys.
• Question Types: Offers over 15 question types, including multiple-choice, rating scales, and open-ended questions.
• Branching Logic: Provides standard branch logic for creating dynamic survey paths.
• Multilingual Surveys: Enables creation of surveys in multiple languages to cater to diverse audiences.
• AI Features: Includes AI-powered categorization and sentiment analysis of responses.
• Integrations: Integrates with over 25 platforms, including ActiveCampaign, Amplitude, App Store, Attentive, Bloomreach, Braze, Customer.io, Drip, Email Inbox, Email Notifications, Export API, Front, FullStory, Glassbox (Session Cam), Gong, Google Analytics, Google BigQuery, Google Play, Google Reviews, Google Sheets, HubSpot, Intercom, Iterable, Jira, Klaviyo, Linear, LiveChat, Mailchimp, Marketo, Microsoft Teams, Mixpanel, OneSignal, Optimizely, Productboard, Salesforce CRM, Salesforce Marketing Cloud (Pardot), Segment, Slack, Smartlook, tl;dv, UXCam, Webhooks, Woopra, Zapier, and Zendesk. (survicate.com)

Pricing Model

Survicate offers multiple pricing tiers:

• Free Plan: Allows up to 25 survey responses per month, suitable for small businesses or testing purposes.
• Starter Plan: Priced at $89 per month, includes 100 responses per month, with overage charges applicable.
• Growth Plan: Starts at $56 per month (with a yearly commitment), offering 100, 250, 500, 1000, or 1500 responses per month, with additional features like multilingual surveys and AI-powered response analysis.
• Advanced Plans: Tailored for companies requiring advanced research features, with pricing and features customized based on specific needs. (help.survicate.com)

Pros

• Multi-Channel Surveys: Ability to collect feedback across various channels, including email, website, in-product, and more.
• Extensive Integrations: Wide range of integrations with platforms like HubSpot, Intercom, Salesforce, and more.
• AI-Powered Analysis: Utilizes AI for categorizing and analyzing responses, providing deeper insights.

Cons

• Pricing Complexity: Multiple plans and overage charges can make pricing structure complex to

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.