When evaluating zero-party data platforms for Shopify Plus merchants, two notable options are Asklayer and Survicate. Both tools offer unique features tailored to gather customer insights directly from your audience.
Asklayer
Asklayer is a Shopify-focused micro-survey and on-site feedback application designed to collect zero-party data at multiple touchpoints.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Survey Types: Offers various question types, including multiple-choice, rating scales, and open-ended questions.
- Logic and Targeting: Provides branching logic, randomization, advanced page and user targeting, and IP & location tracking.
- Analytics: Includes NPS & CSAT scoring, LTV & AOV analysis, AI summaries, and AI action lists.
- Integrations: Offers over 5,000 integrations via webhooks and provides integration assistance services.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: 25 responses per month, unlimited surveys, basic integrations.
- Basic Plan: $29/month, 200 responses per month, includes all Free Plan features.
- Standard Plan: $59/month, 1,000 responses per month, includes all Basic Plan features.
- Pro Plan: $149/month, 3,000 responses per month, includes all Standard Plan features, branding removal, and advanced analytics.
- Plus & Multi-site Plan: $299/month, unlimited responses, supports up to 5 sites, includes all Pro Plan features, onboarding, setup, and direct-to-developer support.
Note: Pricing is subject to change; refer to Asklayer's pricing page for the most current information.
Pros
- Shopify Integration: Seamless integration with Shopify Plus, providing a native experience.
- Comprehensive Features: Offers a wide range of survey types and advanced targeting options.
- Scalability: Pricing plans cater to businesses of various sizes, from startups to large enterprises.
Cons
- Pricing Complexity: Multiple plans and add-ons can be overwhelming for new users.
- Learning Curve: Advanced features may require time to master.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking a comprehensive, Shopify-native solution to gather zero-party data through various survey channels.
Survicate
Survicate is a multi-channel survey platform that enables businesses to collect customer feedback via website and in-product surveys.
Features
- Survey Channels: Supports email, link, website pop-ups, in-product, mobile app (SDK), and more.
- Survey Types: Offers over 15 question types, including NPS, CSAT, and CES surveys.
- Logic and Targeting: Provides standard branch logic, advanced display logic, and visual logic tree.
- Analytics: Includes Insights Hub, AI Chat: Research Assistant, dashboards, AI categorization & sentiment analysis, and scheduled reports.
- Integrations: Integrates with over 25 platforms, including ActiveCampaign, HubSpot, Intercom, Salesforce CRM, and more.
Pricing Model
Survicate offers multiple pricing tiers:
- Free Plan: 25 responses per month, includes basic survey features.
- Starter Plan: $89/month, 100 responses per month, includes all Free Plan features plus additional integrations and customization options.
- Growth Plan: $149/month, 500 responses per month, includes all Starter Plan features plus multilingual surveys and AI features.
- Pro Plan: $249/month, 2,500 responses per month, includes all Growth Plan features plus advanced analytics and custom branding.
- Enterprise Plan: Custom pricing, tailored for large organizations with specific needs.
Note: Pricing is subject to change; refer to Survicate's pricing page for the most current information.
Pros
- Multi-Channel Support: Ability to collect feedback across various channels, including website and in-product.
- Advanced Analytics: Offers AI-powered insights and comprehensive reporting tools.
- Scalability: Pricing plans accommodate businesses of different sizes and needs.
Cons
- Pricing Structure: Overage fees may apply if response limits are exceeded.
- Complexity: Advanced features may require a learning curve for new users.
Best-Fit Customer Profile
Suitable for businesses seeking a versatile survey platform to collect zero-party data across multiple channels, with advanced analytics and AI capabilities.
Side-by-Side Comparison
| Feature | Asklayer | Survicate |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup surveys | Email, link, website pop-ups, in-product, mobile app (SDK), and more |
| Survey Types | Various question types, including multiple-choice, rating scales, open-ended | Over 15 question types, including NPS, CSAT, and CES surveys |
| Logic and Targeting | Branching logic, randomization, advanced page & user targeting, IP & location tracking | Standard branch logic, advanced display logic, visual logic tree |
| Analytics | NPS & CSAT scoring, LTV & AOV analysis, AI summaries, AI action lists | Insights Hub, AI |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
