When evaluating post-purchase survey tools for your Shopify store, it's essential to consider how each platform aligns with your business needs. Asklayer, UserLoop, and Survicate are three prominent options, each offering unique features and pricing structures. Below is a detailed comparison to assist you in making an informed decision.
Core Features and Functionality
| Feature | Asklayer | UserLoop | Survicate |
|---|---|---|---|
| Survey Types | Micro-surveys, on-site feedback, post-purchase surveys | Post-purchase surveys, email surveys, in-product surveys | Website surveys, in-product surveys, NPS surveys |
| AI Insights | No | Yes, automated insights and recommendations | No |
| Survey Customization | Moderate customization with branching logic and randomization | Advanced customization with logic branching and delay settings | High customization with targeting rules based on user behavior |
| Data Export & Analysis | Basic export options, visual dashboards | Detailed analytic reports, AI-driven insights | Comprehensive analytics dashboards, exportable reports |
| Response Triggers | Time-based, exit intent, scroll depth, inactivity, purchase activity | Post-purchase completion, customizable delays | Time-based, exit intent, scroll depth, inactivity, purchase activity |
| Language Support | Multiple languages | Multiple languages | Multiple languages |
| Survey Delivery | Embedded widgets, pop-ups, email, SMS | Email, on-site widgets, in-product surveys | Embedded widgets, pop-ups, email, in-product surveys |
Highlights:
Asklayer excels in providing lightweight, frequent surveys integrated directly into the site or Shopify store, capturing feedback at various touchpoints, including post-purchase. Its simplicity favors startups needing ongoing, easy-to-deploy touchpoints.
UserLoop stands out with its AI capabilities, offering automated synthesis of feedback into actionable insights. This is particularly beneficial for startups looking to make sense of large volumes of post-purchase data without manual analysis.
Survicate offers a versatile multi-channel survey platform suitable for website and in-product surveys across diverse e-commerce setups. Its flexibility supports multiple channels such as email, web, mobile apps, and product interfaces, making it ideal for brands seeking diverse touchpoints to gather customer insights.
Pricing and Value
| Plan | Asklayer Pricing | UserLoop Pricing | Survicate Pricing |
|---|---|---|---|
| Free Tier | Yes, limited features and surveys | Yes, limited surveys and features | Yes, with basic surveys and up to 100 responses/month |
| Basic Plan | Starting around $15/month for 25 responses/month, unlimited surveys, many question types, branching logic, randomization, advanced targeting, charting and reporting, basic integrations | Starting around $29/month for up to 500 responses/month, AI insights included, email support, onboarding assistance | Starting around $59/month for up to 2,000 responses/month, multi-channel surveys, advanced targeting, analytics dashboards |
| Mid-Tier Plan | $50-$70/month for 2,400 responses/year, additional features | $59-$79/month for up to 2,000 responses/month, AI insights included, email support, onboarding assistance | Around $99/month for 5,000 responses/month, advanced targeting, analytics dashboards, integrations |
| Enterprise | Custom pricing | Custom pricing available for high-volume merchants | Custom pricing with more features and responses |
Highlights:
Asklayer offers a more affordable entry point, making it attractive for startups with tight budgets who want ongoing feedback without a hefty investment.
UserLoop reflects its AI-driven feature set in its pricing, which justifies the cost for startups needing advanced analysis.
Survicate provides a free tier and response-based pricing, making it accessible for businesses just starting with surveys or requiring multiple channels.
Ease of Setup and Use
Asklayer: Generally easier to set up due to its simpler interface and fewer advanced features. Shopify merchants can install and configure surveys quickly via the app with minimal technical knowledge. The focus on micro-surveys keeps workflows straightforward.
UserLoop: Requires more time for setup due to its AI features and customization options. Configuring automated insights and more complex survey logic takes longer and might require some familiarity with data or analytics tools.
Survicate: Requires some setup to embed surveys across websites or products and configure targeting. It offers a drag-and-drop survey builder but users report a learning curve for advanced features and integration setups. The platform’s dashboard is comprehensive but can feel overwhelming for new users wanting quick survey deployment.
Integrations
Asklayer: Primarily integrates with Shopify, with some integrations for email marketing and analytics tools.
UserLoop: Integrates deeply with Shopify, syncing with order, customer, and product data to personalize surveys and reports.
Survicate: Supports integrations with popular e-commerce platforms (Shopify, Magento, WooCommerce), CRMs (HubSpot, Salesforce), and marketing tools (Mailchimp, Intercom).
Customer Support and Documentation
Asklayer: Provides standard customer support channels including email and chat, with documentation focused on quick setup and use.
UserLoop: Offers more extensive resources around AI features and analytics, including onboarding assistance for higher-tier plans.
Survicate: Offers email and chat support with extensive documentation, video tutorials, and community forums.
Best-Fit Customer Profile
Asklayer: Ideal for e-commerce startups new to surveys, startups wanting frequent feedback, and budget-conscious businesses.
UserLoop: Best suited for startups needing AI-powered insights, companies wanting deep post-purchase analysis, and those prepared to invest time to get richer post-purchase analysis.
Survicate: Suitable for e-commerce brands needing multi-channel feedback collection beyond Shopify, companies requiring survey variety, and those willing to invest time in customizing surveys for multiple channels.
Situational Recommendations
For AI-driven post-purchase insights on Shopify: UserLoop is a strong candidate with automated analysis and workflows.
If you need multi-channel surveying beyond Shopify: Survicate’s extensive integrations and channel support justify its higher price.
For lightweight, multiple feedback touchpoints with quick surveys: Asklayer is a practical choice.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys tailored for e-commerce merchants looking for flexible feedback tools integrated tightly with Shopify. Its varied survey types and pricing options provide an alternative worth considering alongside Survicate and UserLoop.
