When evaluating customer feedback platforms for online stores, it's essential to consider tools that align with your specific needs. Asklayer, Wootric, and POWR are three such platforms, each offering unique features and pricing structures.
Asklayer
Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to collect customer insights at various touchpoints.
Features
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Survey Types: Multiple question types, including NPS and CSAT.
- Targeting: Advanced page and user targeting.
- Integrations: Supports over 5,000 integrations via webhooks.
- Analytics: AI-generated summaries and action lists.
Pricing Model
Asklayer offers tiered pricing based on monthly orders:
- Free: Limited to 25 responses per month.
- Order-Based Plans: Starting at $29 per month, scaling with order volume.
- Plus & Multi-Site: $299 per month for unlimited responses across up to five sites.
Pros and Cons
Pros:
- Tailored for Shopify users.
- Comprehensive survey features.
- Advanced targeting capabilities.
Cons:
- Pricing may be steep for small businesses.
- Primarily designed for Shopify; limited support for other platforms.
Best-Fit Customer Profile
Ideal for established Shopify stores seeking in-depth customer feedback and advanced targeting.
Wootric
Wootric is a real-time NPS, CSAT, and CES micro-survey platform tailored for B2B SaaS companies.
Features
- Survey Types: NPS, CSAT, and CES.
- Delivery Channels: Web app, mobile app, email, link, and Intercom Messenger.
- Integrations: Supports platforms like Intercom, Zendesk, Freshdesk, and Mixpanel.
- Analytics: Auto-categorizes feedback themes.
Pricing Model
Wootric offers three plans:
- Professional: One journey point, starting at $99 per month.
- Growth: Three journey points, starting at $199 per month.
- Voice of the Customer: All features of Growth plus advanced analytics, starting at $399 per month.
Pros and Cons
Pros:
- Specialized in B2B SaaS customer experience.
- Multiple survey types and delivery channels.
- Advanced analytics and reporting.
Cons:
- Pricing may be high for smaller businesses.
- Limited focus on e-commerce platforms.
Best-Fit Customer Profile
Best suited for B2B SaaS companies aiming to measure and improve customer experience.
POWR
POWR is a Shopify form builder offering customizable surveys, popups, and lead capture tools.
Features
- Survey Types: Customizable forms and surveys.
- Design: Highly customizable to match store branding.
- Integrations: Integrates with platforms like Mailchimp and Zapier.
- Lead Capture: Tools for capturing and managing leads.
Pricing Model
POWR offers a free plan with basic features and tiered paid plans starting at $29 per month, scaling with additional features and usage.
Pros and Cons
Pros:
- User-friendly interface.
- Flexible design options.
- Affordable entry-level pricing.
Cons:
- Limited advanced analytics.
- Some features may require technical knowledge to implement.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking customizable forms and surveys without a steep learning curve.
Three-Way Comparison
| Feature | Asklayer | Wootric | POWR |
|---|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Web app, mobile app, email, link, Intercom Messenger | Customizable forms and surveys |
| Survey Types | Multiple question types, including NPS and CSAT | NPS, CSAT, CES | Customizable to user needs |
| Targeting | Advanced page and user targeting | Auto-categorizes feedback themes | Highly customizable design |
| Integrations | Over 5,000 via webhooks | Intercom, Zendesk, Freshdesk, Mixpanel | Mailchimp, Zapier |
| Pricing | Free; Paid plans start at $29/month | Plans start at $99/month | Free; Paid plans start at $29/month |
| Best-Fit Customer | Established Shopify stores seeking in-depth feedback | B2B SaaS companies aiming to improve customer experience | Small to medium-sized Shopify stores needing customizable forms and surveys |
Situational Recommendations
For Shopify Stores Seeking In-Depth Feedback: Asklayer offers comprehensive survey features and advanced targeting, making it suitable for established Shopify stores aiming to gather detailed customer insights.
For B2B SaaS Companies Focused on Customer Experience:
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
