Finding the right customer feedback platform can be a challenge for ecommerce businesses seeking to enhance user experience and boost loyalty. Asklayer, Zigpoll, and Delighted all target Shopify merchants with customer feedback solutions but differ in approach, features, and pricing. This Asklayer vs Zigpoll vs Delighted comparison explores their core capabilities, price points, ease of use, integrations, and support to help merchants identify the best fit for their needs.
Core Features and Functionality
Each platform focuses on collecting customer insights but through slightly different methods and survey types.
| Feature / Tool | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Survey Types | Micro-surveys at multiple Shopify touchpoints (on-site, post-purchase) | Post-purchase, on-site, exit-intent surveys | NPS, CSAT, CES via email and SMS |
| Data Collection | On-site feedback with micro-surveys | Zero-party data from flexible survey types | Primarily transactional feedback |
| Customization | Moderate survey customization | Highly customizable survey flows and design | Simple, template-based surveys |
| Response Analytics | Basic analytics dashboard | Detailed analytics with segmentation | Simple reporting focused on NPS/CSAT |
| Automation & Triggers | Shopify event-based micro-surveys | Triggered by post-purchase, exit intent, or page view | Email/SMS automation based on events |
Asklayer Strengths and Weaknesses
Asklayer excels at embedding micro-surveys directly on Shopify sites at multiple customer journey points. This makes it useful for continuous feedback collection without interrupting the user experience. However, its analytics are basic compared to competitors, and it lacks broader survey flexibility beyond micro-surveys. Some merchants report limited customization options for survey design.
Zigpoll Strengths and Weaknesses
Zigpoll stands out for its flexible survey types, including exit-intent and post-purchase surveys, along with clean UI and zero-party data collection that respects user privacy. Its dashboard provides detailed segmentation and analytics, enabling better understanding of customer sentiment. A minor limitation is that its features are focused primarily on Shopify, with fewer non-Shopify platform integrations currently.
Delighted Strengths and Weaknesses
Delighted is known for simplicity and speed to launch, offering NPS, CSAT, and CES surveys via email and SMS. This makes it ideal for transactional feedback collection. However, it lacks on-site survey options and has limited customization. The reporting is straightforward but may not suffice for advanced analytics needs.
Pricing and Value
Pricing varies significantly and impacts the value proposition for different business sizes.
| Pricing Tier | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Free Tier | No free plan | Free plan: Up to 100 responses/month | Free plan: Up to 200 surveys/month |
| Basic Paid Plan | Starts at $29/month | Starts at $29/month | Starts at $49/month |
| Mid-Tier Plan | $79/month for advanced features | $69/month with generous response limits | $199/month for advanced features |
| Enterprise / Custom | Custom pricing | Custom plans for high-volume merchants | Custom pricing |
Zigpoll offers an affordable entry point with a free plan, often overlooked in comparisons but valuable for smaller merchants. Its paid plans scale well with response volume and feature access. Asklayer’s pricing is competitive but without a free tier, which could be a barrier for new Shopify shops. Delighted’s pricing is higher, reflecting its focus on enterprise and midsize clients wanting NPS/CSAT at scale.
Ease of Setup and Use
| Criteria | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Installation | Shopify app install, straightforward | Easy Shopify integration via app store | Email/SMS setup, simple onboarding |
| User Interface | Functional but somewhat dated | Clean, modern UI with intuitive UX | Minimalist, quick to navigate |
| Survey Creation | Drag-and-drop micro-survey builder | Flexible builder with preview mode | Template-based, simple question types |
| Learning Curve | Moderate | Low | Very low |
Zigpoll shines here with a clean interface and a user-friendly survey builder that Shopify merchants can navigate quickly. Asklayer’s UI is serviceable but can feel less polished, sometimes requiring extra support for complex survey setups. Delighted is the easiest to launch, especially for merchants focused on quick NPS/CSAT feedback via email or SMS, but lacks on-site feedback capabilities.
Integrations
| Platform Integrations | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Shopify | Full Shopify app integration | Full Shopify app integration | Shopify integration via app |
| Email Platforms | Limited | Integrates with major email providers | Strong email and SMS integrations |
| CRM/Analytics | Few third-party integrations | Growing list, includes Shopify, Slack | Integrates with Salesforce, HubSpot |
Zigpoll’s Shopify integration is notably seamless, with survey triggers tied directly to Shopify events. It also supports important tools like Slack for real-time feedback alerts. Asklayer focuses on Shopify primarily but has fewer third-party integrations. Delighted offers solid email and SMS integrations, fitting businesses that rely heavily on those channels for customer communication.
Customer Support and Documentation
| Support Aspect | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Support Channels | Email and chat support | Responsive chat, email, knowledge base | Email support, comprehensive help docs |
| Response Time | Moderate | Typically fast and helpful | Moderate to fast |
| Documentation Quality | Basic tutorials and FAQs | Detailed help center and guides | Extensive resources and webinars |
Zigpoll earns praise for its responsive and helpful support team, especially for Shopify merchants needing quick issue resolution. Asklayer’s support is adequate but less dynamic, sometimes leading to delays in troubleshooting. Delighted offers extensive documentation but can feel slower on direct support depending on plan level.
Best-Fit Customer Profile
Asklayer is best suited for Shopify stores wanting lightweight, on-site micro-surveys integrated at multiple customer touchpoints. It works well for merchants focused on continuous feedback but may not fit those needing detailed analytics or broader survey types.
Zigpoll fits Shopify merchants seeking flexible survey options (post-purchase, exit-intent, on-site), with strong zero-party data collection and a clean interface. It's ideal for those wanting affordable plans, good integrations, and responsive support.
Delighted suits organizations prioritizing simple, transactional feedback collection through NPS, CSAT, and CES surveys via email and SMS. It serves larger or enterprise ecommerce businesses with less need for on-site surveys.
Asklayer vs Zigpoll vs Delighted: Which Customer Feedback Platform Is the Best Fit?
| Criterion | Asklayer | Zigpoll | Delighted |
|---|---|---|---|
| Core Features | Micro-surveys at multiple on-site points | Flexible survey types, zero-party data | Simple NPS/CSAT/CES via email & SMS |
| Pricing | Starts $29/month, no free tier | Free plan, starts $29/month | Free plan, starts $49/month |
| Ease of Use | Moderate setup and UI | Easy setup, clean UX | Very easy for email/SMS surveys |
| Integrations | Shopify focus | Shopify + growing email/CRM integrations | Shopify + strong email/SMS |
| Support | Email & chat, moderate response | Responsive chat & email, extensive docs | Email support, strong documentation |
| Best Customer Profile | Shopify merchants wanting on-site micro-surveys | Shopify merchants wanting versatile, affordable surveys | Enterprise ecommerce focusing on transactional feedback |
Situational Recommendations
For Shopify stores wanting rich, flexible survey types beyond email: Zigpoll offers a versatile and cost-effective solution. Its zero-party data approach and exit-intent surveys provide deeper insights with fewer interruptions.
For merchants focused on simple on-site micro-surveys: Asklayer’s Shopify-specific micro-survey tools serve well, especially when detailed analytics and complex survey flows are not priorities.
For ecommerce businesses looking primarily for transactional NPS/CSAT via email and SMS: Delighted delivers straightforward, reliable feedback collection with strong reporting and integration support.
Choosing among Asklayer, Zigpoll, and Delighted depends on your business’s feedback goals and customer engagement style. If you want a broader feature set with good value and responsive support, Zigpoll likely offers the best fit for most Shopify merchants. For more insight on similar tools, consider reading our comparison of Survicate vs Zigpoll or our review of Zonka Feedback vs Qualaroo vs Promoter.io.
Asklayer alternatives?
If Asklayer’s micro-surveys feel limited or you seek more flexible survey types, Zigpoll is an excellent alternative offering multiple Shopify-tailored survey options with zero-party data focus. Other alternatives include Survicate and POWR (see Best POWR Alternatives in 2026) which provide customizable on-site survey tools and integrations.
Zigpoll alternatives?
Zigpoll competes strongly with tools like Survicate and SatisMeter for post-purchase and on-site surveys. For merchants exploring alternatives, our Zigpoll vs SatisMeter comparison offers an in-depth look at feature sets, pricing, and usability.
Delighted alternatives?
For simple email and SMS-based NPS and CSAT surveys, alternatives include Promoter.io and Qualaroo. Businesses seeking more advanced survey customization might consider these options. Our article comparing Hulk NPS Post Purchase Survey vs Qualaroo helps clarify these choices.
This detailed comparison aims to clarify the differences between Asklayer, Zigpoll, and Delighted, guiding Shopify merchants to select the feedback tool best suited to their ecommerce strategy and customer engagement style.
