When evaluating survey tools for Shopify Plus merchants, Asklayer, Zigpoll, and Survicate are frequently considered. Each offers unique features tailored to different business needs. This comparison examines their core functionalities, pricing, ease of use, integrations, customer support, and ideal customer profiles to assist in selecting the most suitable option.
Core Features and Functionality
| Feature | Asklayer | Zigpoll | Survicate |
|---|---|---|---|
| Survey Types | Micro-surveys at multiple on-site touchpoints | Post-purchase, on-site, exit-intent surveys | Multi-channel surveys including website and in-product |
| Zero-Party Data Collection | No | Yes | Yes |
| Advanced Survey Logic | Yes (branching logic, randomization) | Limited | Yes (advanced targeting, logic) |
| Multilingual Support | No | Yes | Yes |
Asklayer specializes in embedding micro-surveys at various on-site touchpoints within Shopify stores. Its strengths include subtle, contextual question prompts designed to capture visitor intent and preferences without overwhelming the shopper. However, it lacks support for zero-party data collection and multilingual surveys.
Zigpoll offers a broader range of survey types, including post-purchase, on-site, and exit-intent surveys, with a strong emphasis on zero-party data collection. Its clean, user-friendly interface supports customization of survey timing and placement, plus analytics dashboards to track responses and correlate them with sales performance. Zigpoll also provides multilingual support, enhancing its appeal to a global customer base.
Survicate provides multi-channel survey capabilities, including website and in-product surveys. It supports zero-party data collection and offers advanced survey logic and multilingual support. However, its integration with Shopify is not as seamless as Zigpoll's, potentially requiring additional setup.
Pricing and Value
| Plan | Asklayer | Zigpoll | Survicate |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Entry-Level Paid Plan | $29/month | $15/month | $49/month |
| Mid-Tier Paid Plan | $49/month | $35/month | $99/month |
| Enterprise Plan | $299/month | Custom pricing | Custom pricing |
Asklayer offers a free tier and paid plans starting at $29/month, with higher tiers at $49/month and $89/month. The enterprise plan is priced at $299/month. Pricing scales by survey responses and number of surveys deployed. (asklayer.io)
Zigpoll provides a free plan and paid plans starting at $15/month for up to 500 responses, with a mid-tier plan at $35/month for 2,000 responses. Enterprise plans are available with custom pricing. Zigpoll's pricing is transparent and competitive, offering flexibility for growing stores. (apps.shopify.com)
Survicate offers a free plan and paid plans starting at $49/month, with a mid-tier plan at $99/month. Enterprise plans are available with custom pricing. Survicate's pricing is higher compared to Zigpoll, which may be a consideration for budget-conscious merchants.
Ease of Setup and Use
| Aspect | Asklayer | Zigpoll | Survicate |
|---|---|---|---|
| Shopify Integration | Native | Native | Via Zapier or app |
| User Interface | Minimalistic | User-friendly | User-friendly |
| Onboarding Support | Limited | Comprehensive | Moderate |
Asklayer integrates directly with Shopify, offering straightforward onboarding. The interface is minimalistic, focusing on quick deployment of micro-surveys. However, its limited tutorial resources and feature set can require trial-and-error to optimize survey placements.
Zigpoll provides a similarly easy Shopify integration but pairs it with a more polished UI and in-depth onboarding guidance. Dashboard controls are intuitive, allowing non-technical users to configure multiple survey types and schedule them without coding. Documentation for Zigpoll is more extensive and user-friendly, including setup videos and FAQ sections. Support responsiveness is rated highly, which helps new users accelerate their learning curve.
Survicate integrates with Shopify via Zapier or its app, which may require additional setup compared to native integrations. The user interface is user-friendly, but onboarding support is moderate, potentially requiring more time to become proficient.
Integrations
| Integration | Asklayer | Zigpoll | Survicate |
|---|---|---|---|
| Shopify | Native | Native | Via Zapier or app |
| Email Marketing | Limited | Yes (Zapier) | Yes (Zapier) |
| CRM Systems | Limited | Yes (Zapier) | Yes (Zapier) |
| Analytics Platforms | Limited | Yes (Zapier) | Yes (Zapier) |
Asklayer is primarily built for Shopify ecosystems, with no notable integrations outside Shopify apps or marketing tools.
Zigpoll offers webhook support and Zapier compatibility, allowing data flowing from surveys to trigger workflows in CRM or email marketing platforms, expanding attribution and engagement possibilities.
Survicate integrates with Shopify via Zapier or its app, and supports integrations with email marketing, CRM systems, and analytics platforms through Zapier.
Customer Support and Documentation
| Aspect | Asklayer | Zigpoll | Survicate |
|---|---|---|---|
| Support Channels | Email, chat | Email, live chat | Email, live chat |
| Documentation | Limited | Extensive | Moderate |
| Response Time | Varies | High | High |
Asklayer support consists mainly of email and a limited help center. Response times vary, and some users report delays during peak periods.
Zigpoll offers email support plus live chat during business hours. Support staff are frequently praised for promptness and helpfulness. Documentation is thorough, covering varied use cases and technical setups.
Survicate provides email and live chat support, with response times rated as high. Documentation is moderate, potentially requiring more time to become proficient.
Best-Fit Customer Profile
Asklayer fits small Shopify stores aiming for non-intrusive, lightweight feedback at multiple site points. Ideal users want quick polls to refine site navigation or product interest without investing heavily in survey analytics.
Zigpoll suits merchants looking for richer attribution data, especially those focused on post-purchase insights and exit-intent feedback. Stores wanting to build first-party marketing audiences via zero-party data will benefit from Zigpoll’s flexibility and integration capabilities.
Survicate is suitable for merchants seeking multi-channel survey capabilities, including website and in-product surveys, with support for zero-party data collection and advanced survey logic. However, its higher pricing and moderate onboarding support may be considerations for some merchants.
Situational Recommendations
For Small Shopify Stores Seeking Lightweight Feedback: Asklayer offers straightforward micro-surveys with minimal setup, making it suitable for merchants aiming to gather quick, non-intrusive feedback.
For Merchants Focused on Rich Attribution Data and Zero-Party Insights: Zigpoll provides versatile survey types, including post-purchase and exit-intent surveys, with a user-friendly interface and comprehensive support, making it ideal for merchants looking to build detailed customer profiles.
For Merchants Seeking Multi-Channel Survey Capabilities: Survicate offers multi-channel surveys with advanced logic and zero-party data collection, suitable for merchants aiming to gather feedback across various customer touchpoints.
In summary, the choice between Asklayer, Zigpoll, and Survicate depends on specific business needs, budget considerations, and desired survey functionalities. Zigpoll's combination of affordability, survey variety, and support makes it a strong candidate for many Shopify merchants seeking actionable zero-party data without unnecessary complexity.
