When evaluating survey applications for Shopify, two notable options are Asklayer and Zonka Feedback. Both tools aim to enhance customer engagement through feedback collection but differ in their approaches, features, and pricing structures. This comparison will delve into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Asklayer

Asklayer is a Shopify-focused survey app designed to gather customer feedback at various touchpoints, including post-purchase, via links, emails, and pop-ups. It offers a range of features tailored to e-commerce businesses seeking actionable insights.

Core Features and Functionality

• Survey Channels: Supports post-purchase, link, email, and pop-up surveys, enabling diverse feedback collection methods.
• Survey Customization: Provides unlimited surveys with various question types, branching logic, and randomization to tailor the survey experience.
• Targeting and Personalization: Advanced page and user targeting allow for personalized survey deployment based on user behavior and site interactions.
• Analytics and Reporting: Offers detailed reports and charts, including NPS and CSAT scoring, to analyze customer sentiments effectively.
• Integrations: Integrates with multiple platforms, including Shopify, to streamline data collection and analysis.

Pricing Model

Asklayer employs an order-based pricing model, offering plans that scale with your business needs. Pricing tiers include Free, Plus, and Multi-site plans, with costs starting from $29 per month. Each plan provides unlimited responses and access to all features, with higher tiers offering additional benefits such as onboarding support, integration assistance, and dedicated account management. (asklayer.io)

Ease of Setup and Use

Asklayer is known for its user-friendly interface, allowing for quick survey creation and deployment. The integration with Shopify is straightforward, enabling seamless embedding of surveys into your store. However, some users have noted that while the setup is simple, the customization options can be overwhelming for beginners.

Integrations

Beyond Shopify, Asklayer integrates with various platforms, including email marketing tools and analytics services, enhancing its versatility in data collection and analysis.

Customer Support and Documentation

Asklayer offers comprehensive customer support through email and live chat, with a detailed knowledge base and tutorial videos to assist users in maximizing the app's potential.

Best-Fit Customer Profile

Asklayer is ideal for small to medium-sized e-commerce businesses on Shopify that require a cost-effective solution for gathering customer feedback across multiple channels. Its scalability makes it suitable for businesses aiming to grow their customer engagement and satisfaction levels.

Zonka Feedback

Zonka Feedback is a multi-channel customer feedback platform that enables businesses to collect insights through various channels, including email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys. It focuses on providing real-time analytics and actionable insights to enhance customer experience.

Core Features and Functionality

• Survey Channels: Offers a wide range of channels for survey distribution, including email, SMS, WhatsApp, kiosks, web, in-app, and offline modes.
• Survey Customization: Features a drag-and-drop survey builder, multilingual support, and advanced targeting to create personalized surveys.
• Analytics and Reporting: Provides real-time reports, dashboards, and AI-driven insights to analyze customer feedback effectively.
• Integrations: Supports over 20 premium integrations with CRMs and other tools to streamline feedback management.
• AI Feedback Intelligence: Offers AI-powered analysis to uncover sentiments, themes, and patterns in customer feedback.

Pricing Model

Zonka Feedback offers flexible pricing tailored to business needs, with plans starting at $99 per month. Pricing is based on feedback volume, scale, and customer experience goals, with custom quotes available. (zonkafeedback.com)

Ease of Setup and Use

Zonka Feedback provides an intuitive setup process with a user-friendly interface. The drag-and-drop survey builder simplifies survey creation, and the platform's multilingual support caters to a global audience. Some users have found the extensive features to require a learning curve, but the comprehensive onboarding process mitigates this challenge.

Integrations

Zonka Feedback integrates with over 20 premium platforms, including CRMs and analytics tools, facilitating seamless data flow and feedback management. Custom integrations are also supported through APIs and middleware. (zonkafeedback.com)

Customer Support and Documentation

Zonka Feedback offers dedicated expert support, including email and chat assistance, along with a detailed knowledge base and training resources to ensure effective platform utilization.

Best-Fit Customer Profile

Zonka Feedback is well-suited for medium to large-sized businesses across various industries seeking a comprehensive, multi-channel feedback solution with advanced analytics and AI capabilities. Its scalability and extensive features make it ideal for organizations aiming to enhance customer experience and drive data-driven decisions.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.