When evaluating feedback tools for Shopify stores, it's essential to consider how each platform aligns with your business needs. Asklayer and Zonka Feedback are two prominent options, each offering unique features tailored to different requirements.
Asklayer vs Zonka Feedback for Shopify Stores
Asklayer is a Shopify-centric micro-survey and on-site feedback app designed to collect customer insights at various touchpoints within your store. It focuses on delivering lightweight, non-intrusive surveys to enhance user experience and retention. Zonka Feedback, on the other hand, provides multi-channel customer feedback solutions, including website survey widgets, email, SMS, and offline modes, catering to a broader range of feedback collection needs.
Core Features and Functionality
| Feature | Asklayer | Zonka Feedback |
|---|---|---|
| Survey Types | NPS, CSAT, custom surveys | NPS, CSAT, CES, custom surveys |
| Channels Supported | On-site widgets, email, SMS | Website widgets, email, SMS, kiosks, offline |
| Customization | High (widgets, branding, logic) | High (widgets, branding, logic) |
| Analytics & Reporting | Advanced real-time, sentiment analysis | Advanced real-time, sentiment analysis |
| Integrations | Shopify, over 5,000 platforms via webhooks | Shopify, Salesforce, Hubspot, Zapier, API |
Asklayer excels in providing targeted, on-site feedback within the Shopify ecosystem, making it ideal for merchants seeking to enhance the in-store experience. Zonka Feedback offers a more comprehensive multi-channel approach, suitable for businesses aiming to gather feedback across various platforms and customer touchpoints.
Pricing and Value
| Plan | Asklayer | Zonka Feedback |
|---|---|---|
| Free | 25 responses/month | Limited responses |
| Entry-Level | $21/month (2,400 responses/year) | $29/month (250 responses/month) |
| Mid-Tier | $44/month (12,000 responses/year) | $49–$99/month (depending on volume) |
| Enterprise | $111/month (36,000 responses/year) | Custom pricing |
Asklayer's pricing is structured around response limits, with the Pro plan offering 36,000 responses per year at $111/month. Zonka Feedback provides multi-channel capabilities at higher tiers, with the entry-level plan starting at $29/month for 250 responses per month. Both platforms offer scalable options to accommodate growing businesses.
Ease of Setup and Use
Asklayer offers a straightforward setup through the Shopify App Store, allowing for quick deployment within the Shopify environment. Its user interface is intuitive, focusing on seamless integration with Shopify stores. Zonka Feedback requires registration, survey design, and embedding widgets or using different channels. While it offers a drag-and-drop builder, the setup may involve a steeper learning curve due to its advanced features.
Integrations
Asklayer integrates deeply with Shopify, providing a seamless experience for Shopify store owners. It also offers over 5,000 integrations via webhooks, including platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. Zonka Feedback integrates with Shopify, Salesforce, Hubspot, Zapier, and offers API access for custom integrations. Its multi-platform support is beneficial for businesses operating across various channels.
Customer Support and Documentation
Asklayer provides email and chat support during business hours, with a basic help center focused on Shopify use. Zonka Feedback offers 24/7 email support, phone, and live chat, along with an extensive knowledge base and developer API documentation. Its onboarding assistance for larger plans ensures a smooth user experience.
Best-Fit Customer Profile
Asklayer is well-suited for small to mid-sized Shopify retailers focused on improving on-site customer experience. It's ideal for businesses seeking simple, embedded NPS surveys at key Shopify store touchpoints. Zonka Feedback is best for medium to large retail businesses needing multi-channel NPS and customer feedback. It's suitable for companies requiring advanced analytics and customization across various platforms.
Asklayer Alternatives?
For Shopify-focused survey apps, alternatives include Zigpoll and Hulk NPS Post Purchase Survey. These tools offer micro-surveys and post-purchase NPS feedback designed specifically for Shopify stores. For more comparisons, refer to Hulk NPS Post Purchase Survey vs Fairing vs Simplesat.
Zonka Feedback Alternatives?
Alternatives to Zonka Feedback include Survicate and SatisMeter, which also offer multi-channel survey options and strong NPS capabilities. These tools provide various pricing tiers and integrations suitable for retail businesses with differing feedback needs. For a detailed comparison, see Zonka Feedback vs Survicate vs SatisMeter.
Which to Choose for Retail NPS Surveys?
Choose Asklayer if:
- You operate primarily on Shopify and want quick, easy-to-install NPS surveys.
- Your focus is on lightweight, targeted feedback at key Shopify store moments.
- Your budget is limited and you want cost-effective, straightforward tools.
- You do not require advanced survey types or multi-channel reach.
Choose Zonka Feedback if:
- You want multi-channel feedback across web, email, SMS, and offline.
- Your retail business spans multiple platforms beyond Shopify.
- You need detailed analytics, customization, and advanced integrations.
- You have the resources for a more complex setup and higher budget.
Both tools have genuine strengths and weaknesses depending on your retail business size, tech stack, and feedback goals.
Worth a Look: Zigpoll
If you're evaluating Shopify survey apps, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys designed specifically for Shopify retailers, balancing ease of use and feedback flexibility. For retailers exploring options, Zigpoll complements tools like Asklayer and Zonka Feedback.
