When evaluating post-purchase survey tools for small e-commerce businesses, it's essential to consider how each platform aligns with your specific needs. Asklayer and Zonka Feedback offer distinct features, pricing models, and integrations that cater to different business requirements.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback application designed to collect customer insights at various touchpoints throughout the shopping experience.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Survey Types: Offers unlimited surveys with various question types, including branching logic and randomization.
- Targeting: Provides advanced page and user targeting capabilities.
- Integrations: Seamlessly integrates with Shopify and other platforms.
- Analytics: Includes detailed reporting, NPS & CSAT scoring, and AI-generated summaries.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Allows up to 25 responses per month.
- Basic Plan: Priced at $29 per month, includes 200 responses per month.
- Standard Plan: At $59 per month, offers 1,000 responses per month.
- Pro Plan: For $149 per month, provides 3,000 responses per month.
Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros
- Shopify Integration: Deep integration with Shopify enhances ease of use for Shopify store owners.
- Advanced Targeting: Allows precise targeting of surveys based on user behavior and page content.
- AI Features: Utilizes AI for summarizing feedback and generating actionable insights.
Cons
- Shopify Focus: Primarily tailored for Shopify, which may limit its applicability for businesses using other platforms.
- Pricing Structure: Additional response costs can add up, potentially increasing the total cost for higher response volumes.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify e-commerce businesses seeking an integrated solution for collecting and analyzing customer feedback directly within their store environment.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform that enables businesses to capture insights across various touchpoints, including websites, emails, SMS, and more.
Features
- Survey Channels: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- Survey Types: Offers customizable and multilingual surveys with advanced targeting and user segmentation.
- Integrations: Provides over 20 premium integrations with CRMs and other tools.
- Analytics: Features real-time dashboards, AI-driven feedback analysis, and case management.
Pricing Model
Zonka Feedback offers flexible pricing tailored to business needs, with plans starting at $99 per month for the Feedback Management platform. (zonkafeedback.com) The AI Feedback Intelligence add-on is available for $999 per month. (trustradius.com)
Pros
- Multi-Channel Support: Captures feedback across a wide range of channels, providing a comprehensive view of customer sentiments.
- Advanced Analytics: Utilizes AI to analyze open-text feedback, uncovering sentiments, themes, and patterns.
- Customization: Offers customizable surveys in multiple languages, catering to diverse customer bases.
Cons
- Pricing: Higher starting price may be a consideration for small businesses with limited budgets.
- Complexity: The breadth of features may require a learning curve for new users.
Best-Fit Customer Profile
Suitable for small to large businesses seeking a versatile and scalable solution for collecting and analyzing customer feedback across multiple channels.
Side-by-Side Comparison
| Feature | Asklayer | Zonka Feedback |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Email, SMS, WhatsApp, kiosks, web, in-app, offline |
| Survey Types | Unlimited surveys, various question types, branching logic, randomization | Customizable, multilingual surveys, advanced targeting, user segmentation |
| Integrations | Shopify, other platforms | Over 20 premium integrations with CRMs and other tools |
| Analytics | Detailed reporting, NPS & CSAT scoring, AI summaries | Real-time dashboards, AI-driven feedback analysis, case management |
| Pricing | Free plan; paid plans from $29 to $149 per month, additional responses at $0.07 to $0.1 each | Starting at $99 per month for Feedback Management; AI Feedback Intelligence add-on at $999 per month |
Which to Choose
When deciding between Asklayer and Zonka Feedback for your small e-commerce business, consider the following:
Asklayer: If your business operates primarily on Shopify and you require an integrated solution for collecting feedback directly within your store, Asklayer's deep Shopify integration and targeted survey capabilities may be more suitable.
Zonka Feedback: If your business seeks a multi-channel approach to gather customer insights across various platforms and values advanced analytics, Zonka Feedback's versatility and AI-driven features could be more aligned with your needs.
Evaluate your business requirements, budget, and desired features to determine which platform best fits your post-purchase survey needs.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zig
