When evaluating Shopify survey apps, it's essential to compare AskNicely, Delighted, and Qualtrics to determine the best fit for your business needs. Here's a direct comparison of these platforms:
Core Features and Functionality
AskNicely: Focuses on Net Promoter Score (NPS) surveys, offering automated survey delivery via email, SMS, and web links. Provides real-time feedback dashboards with sentiment tagging and integrates with CRM and support tools for closed-loop feedback.
Delighted: Offers NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys across multiple channels, including email, SMS, web links, and website integration. Features real-time monitoring of NPS scores and basic analytics.
Qualtrics: Provides a comprehensive experience management platform with advanced survey customization, including NPS, CSAT, and CES surveys. Supports multi-channel distribution and offers extensive analytics and AI-driven insights.
Pricing and Value
AskNicely: Pricing starts at approximately $300 per month for small teams, including basic NPS survey capabilities. Higher tiers offer increased response volumes, advanced automation, and integrations.
Delighted: Entry-level plan starts at $224 per month for 250 responses. Mid-tier plan at $499 per month for 500 responses. Pricing is based on survey responses rather than contacts surveyed.
Qualtrics: Base packages start around $1,500 to $5,000 annually for NPS and customer experience modules. Additional costs apply for advanced analytics, add-ons, and higher response volumes.
Ease of Setup and Use
AskNicely: User-friendly interface with quick setup, focusing on straightforward navigation and immediate feedback visibility.
Delighted: Minimal setup required with a clean, minimalist aesthetic that maximizes response rates.
Qualtrics: Offers extensive customization options, which can create a steeper learning curve. Setting up complex surveys with branching and logic requires more time and familiarity with the platform.
Integrations
AskNicely: Integrates with Shopify, Salesforce, HubSpot, Zendesk, and Slack.
Delighted: Integrates with Shopify, Salesforce, and other platforms.
Qualtrics: Integrates with Shopify, Salesforce, Microsoft Dynamics, Google Analytics, and various marketing automation and ERP systems.
Customer Support and Documentation
AskNicely: Offers email and chat support, with access to documentation, webinars, and customer forums.
Delighted: Provides email support and a knowledge base.
Qualtrics: Provides tiered support, including phone, chat, and dedicated account managers for enterprise clients.
Best-Fit Customer Profile
AskNicely: Ideal for small to medium-sized ecommerce and service businesses that prioritize collecting NPS feedback efficiently and require simple setup and automation.
Delighted: Suitable for small to mid-sized businesses seeking a straightforward, multi-channel survey tool with a focus on simplicity and speed.
Qualtrics: Best suited for mid-sized to large enterprises requiring a full experience management platform with advanced survey customization, AI-driven analytics, and broad integrations.
Comparison Table
| Criterion | AskNicely | Delighted | Qualtrics |
|---|---|---|---|
| Core Focus | NPS-centric customer feedback for ecommerce and service | Multi-channel NPS/CSAT/CES surveys | Enterprise experience management including NPS |
| Survey Channels | Email, SMS, web links | Email, SMS, web links, website integration | Email, SMS, mobile app, website intercept |
| Survey Customization | Limited to NPS templates | Basic customization | Extensive, with logic and branching |
| Analytics and Reporting | NPS-focused dashboards and segmentation | Real-time monitoring of NPS scores and basic analytics | Advanced analytics, AI insights, benchmarking |
| Pricing | Starting around $300/month | Starting at $224/month for 250 responses | Starts approx. $1,500-$5,000 annually; custom quotes |
| Ease of Use | User-friendly, quick setup | Minimal setup, clean interface | Complex, requires training |
| Integrations | Shopify, Salesforce, HubSpot, Zendesk, Slack | Shopify, Salesforce, others | Salesforce, Shopify, MS Dynamics, many others |
| Customer Support | Email, chat, documentation | Email support, knowledge base | Phone, chat, dedicated managers, extensive docs |
| Ideal Customer | Small/medium ecommerce and service businesses | Small to mid-sized businesses | Mid to large enterprises with diverse needs |
Situational Recommendations
For Small to Medium-Sized Ecommerce Businesses: If you need a straightforward, cost-effective solution for collecting NPS feedback with minimal setup, Delighted is a strong choice.
For Service-Oriented Businesses Focused on Frontline Employee Performance: If connecting feedback directly to frontline employee performance and coaching is crucial, AskNicely offers specialized features tailored for this purpose.
For Large Enterprises Requiring Comprehensive Experience Management: If your organization needs a full experience management platform with advanced survey customization and AI-driven analytics, Qualtrics is suitable, provided the higher cost aligns with your budget.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
