When evaluating customer feedback tools for online stores, it's essential to consider how each platform aligns with your business objectives. AskNicely and ReConvert offer distinct functionalities tailored to different aspects of the ecommerce experience.

AskNicely vs ReConvert for online stores

AskNicely is a customer experience management platform that focuses on collecting and acting upon customer feedback, primarily through Net Promoter Score (NPS) surveys. It is designed to help businesses measure customer satisfaction and drive improvements in service quality. ReConvert, on the other hand, is a Shopify app that enhances the post-purchase experience by integrating thank-you page builders, survey widgets, and upsell features to boost revenue and gather customer insights.

Core Features and Functionality

AskNicely specializes in NPS surveys, enabling businesses to gauge customer loyalty and satisfaction. Its surveys are customizable, allowing for personalized branding and question tailoring. The platform also offers automated workflows to follow up with customers based on their feedback, facilitating prompt responses to both positive and negative sentiments. However, its focus is primarily on feedback collection rather than post-purchase engagement.

ReConvert excels in enhancing the post-purchase experience by offering a thank-you page builder that includes survey widgets and upsell features. This allows merchants to gather feedback immediately after a purchase and present additional product recommendations, thereby increasing average order value. The platform provides a high degree of customization, enabling merchants to design thank-you pages that align with their brand identity. While it offers survey capabilities, its primary strength lies in post-purchase engagement and revenue optimization.

Pricing and Value

AskNicely's pricing is quote-based, with plans such as Learn, Grow, and Transform, which scale with response volume starting from 500 responses per year. This structure is tailored for businesses seeking a comprehensive customer experience management solution. ReConvert offers a free plan with limited features, a Basic plan at $4.99 per month, and a Pro plan at $47 per month, with pricing scaling based on survey usage and upsell features. This tiered pricing makes ReConvert accessible for smaller stores while providing advanced features for growing businesses.

Ease of Setup and Use

AskNicely provides personalized demos to assist with onboarding, ensuring that businesses can effectively implement the platform. The customization options are moderate, focusing on survey design and branding. The learning curve is minimal, allowing teams to quickly adapt to the system.

ReConvert is known for its user-friendly interface, enabling merchants to set up and customize thank-you pages with ease. The platform offers high customization, particularly in designing post-purchase experiences and upsell offers. The learning curve is also low, making it accessible for users without technical backgrounds.

Integrations

Both AskNicely and ReConvert offer native integrations with Shopify, ensuring seamless data synchronization and functionality within the Shopify ecosystem. However, their integrations with other platforms are limited, which may be a consideration for businesses using multiple ecommerce platforms.

Customer Support and Documentation

AskNicely offers responsive email and chat support, with dedicated customer success managers available for enterprise plans. Their documentation is clear and includes best practices for NPS implementation. ReConvert provides email and chat support, with a comprehensive knowledge base covering setup and automation workflows. Users often praise their onboarding assistance.

Best-Fit Customer Profile

AskNicely is ideal for ecommerce DTC brands that want a focused NPS solution with minimal setup complexity, value dedicated customer success support during onboarding, have a moderate to large customer base and budget to justify a premium tool, and prioritize quick NPS feedback cycles over broader survey types. (zigpoll.com)

ReConvert fits ecommerce DTC brands that need multi-dimensional customer feedback (NPS, CSAT, CES), want advanced automation workflows for segmented feedback campaigns, operate with smaller or growing budgets requiring flexible pricing, and have technical resources to customize survey journeys and integrations. (zigpoll.com)

Which to Choose

The choice between AskNicely and ReConvert depends on your business objectives:

• Choose AskNicely if you aim to implement a focused NPS strategy to measure and improve customer satisfaction, have a moderate to large customer base, and require dedicated support for onboarding and implementation.

• Choose ReConvert if you seek to enhance the post-purchase experience with customizable thank-you pages, integrate surveys and upsell features to boost revenue, and prefer a more budget-friendly solution with flexible pricing tiers.

Worth a Look: Zigpoll

If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer feedback within the Shopify ecosystem.

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