When evaluating post-purchase survey tools for Shopify Plus merchants, it's essential to compare AskNicely and SurveyMonkey. Both platforms offer distinct features tailored to different business needs.
AskNicely
AskNicely is a customer feedback platform specializing in Net Promoter Score (NPS) surveys, designed for e-commerce and service businesses.
Features
- NPS Surveys: Focuses on measuring customer loyalty through NPS.
- Automated Feedback Collection: Integrates with e-commerce platforms to automatically send surveys post-purchase.
- Real-Time Analytics: Provides immediate insights into customer satisfaction.
- Actionable Insights: Delivers feedback in a digestible format for quick decision-making.
Pricing Model
Pricing details are not publicly disclosed. Prospective users should contact AskNicely directly for current rates.
Pros
- E-commerce Focus: Tailored specifically for online retailers.
- Simplicity: Streamlined setup and operation.
- Integration: Seamless connection with Shopify Plus.
Cons
- Limited Survey Types: Primarily NPS-focused, lacking variety in survey formats.
- Pricing Transparency: Lack of publicly available pricing information.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking a straightforward, NPS-centric feedback tool with easy integration.
SurveyMonkey
SurveyMonkey is a widely recognized, general-purpose survey platform suitable for various industries.
Features
- Diverse Survey Types: Offers multiple question formats beyond NPS.
- Advanced Logic: Includes skip logic and question piping for customized surveys.
- Data Analysis Tools: Provides robust analytics and reporting capabilities.
- Template Library: Access to a vast collection of pre-built survey templates.
Pricing Model
SurveyMonkey offers several pricing tiers:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Approximately $99 per month, includes 1,000 responses per month.
- Advantage Annual: Approximately $39 per month, billed annually, includes 15,000 responses per year.
- Premier Annual: Approximately $139 per month, billed annually, includes 40,000 responses per year.
Additional responses are billed at $0.15 each. (surveymonkey.com)
Pros
- Versatility: Supports a wide range of survey types and industries.
- Advanced Features: Offers sophisticated survey logic and analytics.
- Scalability: Accommodates varying response volumes.
Cons
- Complexity: May require a learning curve for new users.
- Cost: Higher-tier plans can be expensive for small businesses.
Best-Fit Customer Profile
Suitable for businesses needing a versatile survey tool with advanced features and the ability to handle large volumes of responses.
Side-by-Side Comparison
| Feature | AskNicely | SurveyMonkey |
|---|---|---|
| Core Focus | NPS Surveys for e-commerce and service businesses | General-purpose surveys with diverse question types |
| Pricing Model | Contact for pricing details | Free tier; paid plans start at approximately $39/month, with additional charges for extra responses |
| Ease of Setup and Use | Streamlined setup with Shopify Plus integration | User-friendly interface; advanced features may require time to master |
| Integrations | Seamless integration with Shopify Plus | Over 200 native integrations, including Shopify |
| Customer Support | Direct support; documentation available | 24/7 email support; extensive online resources |
| Best-Fit Customer Profile | Shopify Plus merchants seeking a simple, NPS-focused feedback tool | Businesses requiring a versatile survey platform with advanced features and scalability |
Which to Choose
For Shopify Plus Merchants Seeking Simplicity: If your primary goal is to measure customer loyalty through NPS and you prefer a tool that integrates effortlessly with Shopify Plus, AskNicely is a suitable choice.
For Businesses Requiring Versatility and Advanced Features: If you need a survey tool that offers a wide range of question types, advanced survey logic, and the capacity to handle large volumes of responses, SurveyMonkey may be more appropriate.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.
