When evaluating survey tools for Shopify stores, two platforms often come up: AskNicely and Survicate. Both aim to enhance customer experience through feedback collection but differ in their approaches and offerings. This comparison delves into their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Overview of AskNicely and Survicate
AskNicely is a customer experience management platform focusing on Net Promoter Score (NPS) surveys, primarily serving e-commerce and service businesses. It enables real-time feedback collection to drive customer loyalty and growth.
Survicate, on the other hand, is a multi-channel survey platform offering website and in-product surveys. It provides a comprehensive suite of tools for gathering feedback across various touchpoints, catering to businesses seeking continuous customer insights.
Core Features and Functionality
| Feature | AskNicely | Survicate |
|---|---|---|
| Survey Types | NPS-focused surveys | Multiple question types, including NPS, CSAT, and custom questions |
| Survey Channels | Email, SMS, and web | Email, link, website, in-product, and mobile apps |
| Targeting and Triggers | Limited targeting options | Advanced targeting with event-based triggers |
| Analytics and Reporting | Real-time dashboards, basic segmentation | AI-driven analytics, real-time data sync, and automation features |
| Integrations | Shopify, Salesforce, HubSpot, and more | HubSpot, Amplitude, Segment, Intercom, Mixpanel, and over 40 others |
Pricing and Value
| Aspect | AskNicely | Survicate |
|---|---|---|
| Pricing Model | Contact for a quote; pricing scales with response volume | Free plan available; paid plans start at $89/month, based on responses |
| Free Trial | Not specified | Free trial available with all features included |
Ease of Setup and Use
| Aspect | AskNicely | Survicate |
|---|---|---|
| Setup Process | Requires a demo before account creation; setup may involve coordination with IT | Fully self-serve; install a lightweight snippet and go live without IT involvement |
| User Interface | Intuitive, designed for quick deployment | User-friendly drag-and-drop interface for rapid survey creation |
Integrations
| Aspect | AskNicely | Survicate |
|---|---|---|
| Shopify Integration | Native app with straightforward setup (asknicely.zendesk.com) | Requires adding a tracking code to the theme; setup involves editing code (help.survicate.com) |
| Other Integrations | Salesforce, HubSpot, and more | Over 40 integrations, including HubSpot, Amplitude, Segment, Intercom, and Mixpanel |
Customer Support and Documentation
| Aspect | AskNicely | Survicate |
|---|---|---|
| Support Channels | Email, live chat, and knowledge base | Email, help desk, FAQs, knowledge base, phone support, and chat |
| Documentation | Focused on NPS and e-commerce use cases | Extensive resources covering various survey types and use cases |
Best-Fit Customer Profile
| Aspect | AskNicely | Survicate |
|---|---|---|
| Ideal Users | Small to medium Shopify stores focused on improving customer loyalty through NPS | Businesses of all sizes seeking comprehensive, multi-channel feedback collection |
Which to Choose?
For Shopify Stores Focused on NPS Surveys: If your primary goal is to gather NPS feedback to enhance customer loyalty, AskNicely offers a specialized solution with seamless Shopify integration.
For Comprehensive Feedback Collection: If you're looking for a versatile platform that supports various survey types across multiple channels, Survicate provides a broader range of features and integrations, suitable for diverse feedback needs.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility for gathering customer insights.
