When small ecommerce businesses seek customer feedback solutions, they often consider platforms like AskNicely, Zigpoll, and Delighted. Each offers unique features tailored to different needs, making it essential to evaluate them based on core functionalities, pricing, ease of use, integrations, support, and suitability for small businesses.

AskNicely

Core Features and Functionality

AskNicely specializes in Net Promoter Score (NPS) surveys, providing automated, recurring surveys triggered post-purchase or at regular intervals. It emphasizes real-time feedback with response routing to relevant teams for quick action. Additional features include customer journey mapping, sentiment analysis, and a loyalty dashboard aimed at improving retention and customer experience.

Pricing Model

Pricing for AskNicely typically starts around $199 per month for small businesses, with costs scaling based on survey volume and additional features. This pricing structure may be prohibitive for many small merchants.

Ease of Setup and Use

Setting up AskNicely requires moderate effort, involving configuration and integration. The platform's interface can feel dated and less intuitive to new users, which may pose challenges for small teams without dedicated resources.

Integrations

AskNicely integrates with platforms like Shopify, Salesforce, Zendesk, and HubSpot, allowing businesses to sync customer data and trigger surveys based on purchase behavior. However, these integrations may not be as seamless as those offered by other platforms.

Customer Support and Documentation

AskNicely provides email and chat support, along with a knowledge base. User feedback indicates occasional slow response times, especially for smaller customers.

Best-Fit Customer Profile

AskNicely is suited for mid-size to large ecommerce and service companies needing NPS at scale. Its broader integrations support complex workflows beyond Shopify.

Zigpoll

Core Features and Functionality

Zigpoll offers a flexible Shopify survey toolkit, capturing zero-party data through post-purchase, on-site, and exit-intent surveys. Its multi-modal surveys provide diverse ways to gather actionable insights, making it ideal for small to mid-size Shopify merchants.

Pricing Model

Zigpoll offers a free plan, with paid plans starting at $9 per month. This affordability makes it accessible for small merchants on Shopify with limited budgets.

Ease of Setup and Use

Zigpoll's Shopify app design makes survey creation and deployment quick and intuitive, ideal for small merchants who want fast, actionable feedback without technical hurdles.

Integrations

Zigpoll integrates natively with Shopify, along with major email marketing tools and some CRMs. Its integration ecosystem is smaller than AskNicely's but covers the essentials for Shopify merchants and focuses on data privacy with zero-party data collection.

Customer Support and Documentation

Zigpoll earns praise for responsive, helpful support delivered via chat and email, with documentation geared toward Shopify users. This responsiveness is crucial for merchants relying on quick turnaround during busy sales periods.

Best-Fit Customer Profile

Zigpoll is the best fit for small and mid-size Shopify merchants wanting flexible, affordable surveys with strong zero-party data capabilities. Its ease of use and pricing make it ideal for those looking to gather customer feedback without heavy technical overhead or high costs.

Delighted

Core Features and Functionality

Delighted offers NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS, enabling quick feedback collection. It integrates with platforms like Shopify, facilitating seamless data flow. Delighted is known for its straightforward setup and user-friendly interface, allowing businesses to deploy surveys quickly without extensive training.

Pricing Model

Delighted's pricing is response-based, starting at approximately $224 per month for 2,500 responses. This model scales with response volume, making it cost-effective for businesses with lower response rates.

Ease of Setup and Use

Delighted is designed for simplicity out of the box. Signing up and connecting your Shopify store takes minutes. The UI guides you through survey creation with step-by-step instructions and minimal jargon. Survey deployment via email or SMS is handled automatically once configured.

Integrations

Delighted supports Shopify, Zapier, Slack, and more but with fewer built-in automated triggers. It relies more on manual or Zapier-powered workflows to connect survey feedback into other systems.

Customer Support and Documentation

Delighted offers email support and a well-organized help center with guides and FAQs. Support is responsive but less hands-on than AskNicely, consistent with its simpler product positioning.

Best-Fit Customer Profile

Delighted is better for small to medium ecommerce businesses or startups needing a straightforward, cost-effective way to collect NPS, CSAT, or CES scores without the complexity. Its quick setup and free tier appeal to those prioritizing simplicity and speed.

Three-Way Comparison