When evaluating NPS survey software for ecommerce businesses, it's essential to consider tools that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. In this comparison of AskNicely vs Zigpoll vs Fairing, we'll delve into each platform's features, pricing, ease of use, integrations, customer support, and best-fit customer profiles to help you make an informed decision.

AskNicely

Core Features and Functionality

AskNicely specializes in Net Promoter Score (NPS) surveys, focusing on customer loyalty and satisfaction. It offers AI-powered surveys, automated workflows, and comprehensive reporting with leaderboards. The platform supports email and SMS survey delivery, with options for QR code and mobile app surveys. However, its survey capabilities are primarily centered around NPS, lacking the flexibility to create diverse survey types beyond this metric.

Pricing Model

AskNicely's pricing starts around $50 per month, with costs scaling based on response volume. The platform offers tiered plans:

• Learn: Starting at $50/month, includes unlimited users and up to 500 responses per year.
• Grow: Includes all features from Learn, plus AI Insight reports and integrations with Slack and Microsoft Teams.
• Transform: Offers all features from Grow, plus in-app surveys and unlimited API data extraction.

For detailed pricing, refer to AskNicely's pricing page.

Ease of Setup and Use

Setting up AskNicely requires moderate effort, including integration with platforms and configuring survey workflows. The user interface can feel outdated and less intuitive to new users, which may pose a learning curve for teams unfamiliar with NPS concepts.

Integrations

AskNicely integrates with platforms like Shopify, Salesforce, Zendesk, and Slack. While it offers a broad range of integrations, some users have reported occasional slow response times from customer support, especially for smaller customers.

Customer Support and Documentation

AskNicely provides support via email and chat, with solid documentation. However, user feedback notes occasional slow response times, particularly for smaller customers.

Best-Fit Customer Profile

AskNicely is best suited for mid-size to large ecommerce and service companies needing NPS at scale. Its broader integrations support complex workflows beyond Shopify, making it ideal for businesses focused on measuring customer loyalty over time.

Zigpoll

Core Features and Functionality

Zigpoll offers a flexible survey toolkit for Shopify merchants, including post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, providing AI-powered insights and customizable survey styling. Zigpoll supports unlimited surveys and SMS survey capabilities, with a clean, modern user interface that facilitates easy setup and use.

Pricing Model

Zigpoll offers a free plan with up to 100 responses per month. Paid plans start at $29 per month, scaling with response volume. Annual billing offers a 25% discount. This pricing structure makes Zigpoll accessible to small and mid-size Shopify merchants.

Ease of Setup and Use

Zigpoll's integration with Shopify is straightforward, requiring minimal technical work. The survey builder is intuitive, allowing users to launch surveys quickly after installation. Merchants report minimal friction starting surveys and customizing them, making it ideal for those without dedicated technical staff.

Integrations

Zigpoll integrates natively with Shopify and major email marketing tools, as well as some CRMs. Its focus on zero-party data collection appeals to brands prioritizing customer consent and privacy.

Customer Support and Documentation

Zigpoll is praised for its responsive and helpful support delivered via chat and email. Documentation is geared toward Shopify users, providing clear guidance for setup and customization.

Best-Fit Customer Profile

Zigpoll is ideal for small to mid-size Shopify merchants seeking flexible, affordable surveys with strong zero-party data capabilities. Its ease of use and pricing make it suitable for those looking to gather customer feedback without heavy technical overhead or high costs.

Fairing

Core Features and Functionality

Fairing focuses on post-purchase attribution surveys, providing deep analytics integrations and customizable survey design. It offers unlimited surveys and integrates with Shopify, Google Analytics, and Facebook Ads. Fairing's strength lies in detailed, customizable post-purchase surveys that integrate closely with Shopify sales data, providing attribution insights that marketers find invaluable.

Pricing Model

Pricing details for Fairing are not publicly available; interested parties are encouraged to contact Fairing directly for current rates.

Ease of Setup and Use

Fairing is designed to be Shopify-native, making setup relatively straightforward for merchants familiar with Shopify's app ecosystem. However, its survey builder is more complex due to deeper analytics integrations, requiring some technical skill.

Integrations

Fairing integrates deeply with Shopify and external analytics platforms like Google Analytics and Facebook Ads, serving attribution needs well. This deep integration allows for advanced analytics capabilities, providing actionable insights into marketing performance.

Customer Support and Documentation

Fairing provides email support with generally positive feedback on responsiveness. Shopify merchants appreciate the community forums and documentation focused on ecommerce use cases. However, advanced customization support can sometimes require developer involvement.

Best-Fit Customer Profile

Fairing is best suited for ecommerce brands, especially Shopify merchants, focused on capturing detailed zero-party data at the point of purchase. Businesses wanting to improve marketing attribution and segment customers by post-purchase preferences will find Fairing practical and actionable.

Three-Way Comparison