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When evaluating attribution survey tools, it's essential to consider platforms that effectively capture and analyze customer feedback. AskNicely, Zonka Feedback, and Retently are three such tools commonly compared for their capabilities in this area.

AskNicely

Core Features and Functionality

  • Focuses on Net Promoter Score (NPS) surveys and follow-ups.
  • Supports email, in-app, and SMS survey channels.
  • Offers real-time feedback collection and analytics.
  • Provides automated workflows for survey distribution.

Pricing Model

  • Pricing starts at approximately $50 per month for the Basic plan.
  • Offers tiered pricing based on response volume.
  • Custom enterprise plans available.

Ease of Setup and Use

  • User-friendly interface with guided survey creation.
  • Quick integration with existing systems.
  • Offers a 14-day free trial.

Integrations

  • Integrates with platforms like Salesforce, Microsoft Teams, and HubSpot.
  • Provides API access for custom integrations.

Customer Support and Documentation

  • Offers email and chat support.
  • Provides a knowledge base with setup guides and best practices.

Best-Fit Customer Profile

  • Mid-market to enterprise businesses seeking a focused NPS solution.
  • Companies requiring real-time feedback and automated workflows.

Zonka Feedback

Core Features and Functionality

  • Provides multi-channel feedback collection, including website widgets, mobile app surveys, SMS, email, and kiosks.
  • Supports NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) surveys.
  • Offers real-time feedback analytics and reporting.
  • Includes offline feedback collection capabilities.

Pricing Model

  • Pricing starts at approximately $29 per month for the Essential plan.
  • Offers tiered pricing based on features and response volume.
  • Custom enterprise plans available.

Ease of Setup and Use

  • User-friendly dashboard with easy survey creation.
  • Offers a 15-day free trial.
  • Provides mobile apps for iOS and Android.

Integrations

  • Integrates with platforms like HubSpot, Salesforce, and Zapier.
  • Provides API access for custom integrations.

Customer Support and Documentation

  • Offers phone, email, and chat support.
  • Provides extensive documentation and best practice guides.

Best-Fit Customer Profile

  • Small to mid-sized businesses seeking versatile feedback channels.
  • Companies requiring offline feedback collection.

Retently

Core Features and Functionality

  • Specializes in NPS, CSAT, and CES surveys tailored for ecommerce businesses.
  • Offers automated survey workflows and customer journey mapping.
  • Integrates survey results with CRM tools and ecommerce platforms.
  • Provides detailed reporting on customer sentiment trends and churn prediction.

Pricing Model

  • Pricing starts at approximately $99 per month for the Starter plan.
  • Offers tiered pricing based on features and response volume.
  • Custom enterprise plans available.

Ease of Setup and Use

  • Simple survey creation with guided templates.
  • Clean dashboard oriented around NPS campaigns.
  • Offers a 7-day free trial.

Integrations

  • Integrates with platforms like Shopify, Klaviyo, HubSpot, and Salesforce.
  • Provides API access for custom integrations.

Customer Support and Documentation

  • Offers email and live chat support.
  • Provides well-organized documentation with ecommerce case studies.

Best-Fit Customer Profile

  • Ecommerce businesses focused on measuring and optimizing NPS and customer satisfaction.
  • Companies seeking automated, ecommerce-specific workflows.

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Three-Way Comparison

Feature AskNicely Zonka Feedback Retently
Core Focus NPS surveys and follow-ups Multi-channel feedback collection (NPS, CSAT, CES) NPS, CSAT, CES surveys tailored for ecommerce
Pricing Starts at $50/month for Basic plan Starts at $29/month for Essential plan Starts at $99/month for Starter plan
Survey Channels Email, in-app, SMS Email, SMS, website, kiosks, QR Email, in-app, Intercom
Integrations Salesforce, Microsoft Teams, HubSpot, API HubSpot, Salesforce, Zapier, API Shopify, Klaviyo, HubSpot, Salesforce, API
Customer Support Email, chat, knowledge base Phone, email, chat, extensive docs Email, live chat, knowledge base
Best-Fit Customer Profile Mid-market to enterprise businesses seeking a focused NPS solution Small to mid-sized businesses seeking versatile feedback channels Ecommerce businesses focused on measuring and optimizing NPS and CSAT

Situational Recommendations

  • For Mid-Market to Enterprise Businesses Seeking a Focused NPS Solution: AskNicely offers a specialized platform for NPS surveys with real-time feedback and automated workflows.

  • For Small to Mid-Sized Businesses Seeking Versatile Feedback Channels:

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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