Bazaarvoice and Okendo are platforms that enable Shopify Plus merchants to harness user-generated content (UGC) to enhance customer engagement and drive sales. Bazaarvoice offers enterprise-level ratings, reviews, and UGC solutions with retailer syndication, while Okendo provides a Shopify-centric platform for reviews, surveys, and customer marketing.
Bazaarvoice
Features
Bazaarvoice specializes in collecting and syndicating authentic customer content, including ratings, reviews, photos, and videos. Its platform integrates with over 1,750 retailers, allowing brands to distribute UGC across a vast network. Additional features include Questions & Answers, Creator Marketing, and Social Content Display & Syndication. (bazaarvoice.com)
Pricing Model
Bazaarvoice offers tiered pricing based on response volume, with packages starting at approximately $6,500 per year. (resources.bazaarvoice.com)
Ease of Setup and Use
Bazaarvoice provides implementation consulting services to facilitate rapid deployment. Its platform is designed for scalability, catering to both small businesses and large enterprises. (bazaarvoice.com)
Integrations
Bazaarvoice integrates with Shopify Plus, enabling seamless collection and display of UGC on merchant sites. It also offers integrations with various other platforms, including major retailers. (bazaarvoice.com)
Customer Support and Documentation
Bazaarvoice offers tiered support plans, including Standard, Priority, and Enterprise levels, with resources such as a knowledge base and live chat. (bazaarvoice.com)
Best-Fit Customer Profile
Bazaarvoice is ideal for large enterprises and brands seeking extensive retailer syndication and a comprehensive UGC strategy.
Okendo
Features
Okendo focuses on collecting and displaying customer reviews, photos, and videos directly on Shopify Plus stores. It offers features like customizable review widgets, post-purchase surveys, and customer marketing tools. (support.okendo.io)
Pricing Model
Okendo provides tiered pricing based on features and usage, with plans starting at $29 per month. (support.okendo.io)
Ease of Setup and Use
Okendo offers a user-friendly setup process, with a step-by-step guide to integrate the app into Shopify stores. Its interface is designed for ease of use, catering to merchants without extensive technical expertise. (support.okendo.io)
Integrations
Okendo integrates seamlessly with Shopify Plus, allowing for easy collection and display of reviews. It also supports integrations with other platforms, including email marketing tools. (support.okendo.io)
Customer Support and Documentation
Okendo provides comprehensive support through its Help Center, offering articles and guides to assist merchants in utilizing the platform effectively. (support.okendo.io)
Best-Fit Customer Profile
Okendo is well-suited for Shopify Plus merchants seeking an integrated solution for collecting and displaying customer reviews and leveraging customer marketing tools.
Side-by-Side Comparison
| Feature | Bazaarvoice | Okendo |
|---|---|---|
| Core Features | Ratings & Reviews, Questions & Answers, Creator Marketing, Retail Syndication | Reviews, Photos & Videos, Post-Purchase Surveys, Customer Marketing |
| Pricing Model | Tiered pricing based on response volume, starting at approximately $6,500/year | Tiered pricing based on features and usage, starting at $29/month |
| Ease of Setup and Use | Implementation consulting services, scalable for enterprises | User-friendly setup with step-by-step guides, designed for ease of use |
| Integrations | Shopify Plus, various other platforms, over 1,750 retailers | Shopify Plus, other platforms including email marketing tools |
| Customer Support and Documentation | Tiered support plans (Standard, Priority, Enterprise), knowledge base, live chat | Help Center with articles and guides |
| Best-Fit Customer Profile | Large enterprises and brands seeking extensive retailer syndication | Shopify Plus merchants seeking integrated review collection and customer marketing tools |
Which to Choose
For Large Enterprises Seeking Extensive Retailer Syndication: Bazaarvoice offers a comprehensive UGC platform with broad retailer integration, making it suitable for large enterprises aiming to distribute content across a vast network.
For Shopify Plus Merchants Seeking Integrated Review Collection: Okendo provides a user-friendly solution tailored for Shopify Plus stores, focusing on collecting and displaying customer reviews and leveraging customer marketing tools.
Worth a Look: Zigpoll
If you're evaluating options for UGC platforms, Zigpoll is also worth a look.
