When evaluating review apps for Shopify stores, it's essential to understand the unique offerings of Bazaarvoice, Okendo, and Trustmary. Each platform caters to different business needs, and selecting the right one depends on your specific requirements.
Bazaarvoice
Core Features and Functionality
- Ratings & Reviews: Collect and display customer feedback.
- Q&A: Engage customers with product-related questions.
- Sampling: Distribute products to gather authentic reviews.
- Retail Syndication: Share reviews across various retail platforms.
Pricing Model
- Custom Pricing: Tailored for large enterprises; pricing varies based on services and scale.
Ease of Setup and Use
- Complex Implementation: Requires dedicated resources and time for setup.
Integrations
- Shopify Integration: Compatible with Shopify; primarily focuses on retail syndication.
Customer Support and Documentation
- Comprehensive Support: Offers dedicated account managers and extensive resources.
Best-Fit Customer Profile
- Large Enterprises: Suitable for businesses with a significant presence in third-party retail channels.
Okendo
Core Features and Functionality
- Reviews: Collect product reviews with customizable forms.
- Loyalty Programs: Reward customers for engagement.
- Referrals: Encourage customers to refer others.
- Quizzes & Surveys: Gather customer insights.
- Attribute Ratings: Allow customers to rate specific product features.
- AI Summaries: Generate concise review summaries.
Pricing Model
- Free Plan: Up to approximately 50 orders per month.
- Essential Plan: Approximately $19 per month for up to 200 orders.
- Growth Plan: Approximately $119 per month for up to 1,500 orders.
- Power Plan: Approximately $299 per month for up to 3,500 orders.
Ease of Setup and Use
- User-Friendly: Seamless integration with Shopify; quick setup.
Integrations
- Shopify Integration: Deep integration with Shopify.
- Klaviyo: Sync customer data for personalized marketing.
Customer Support and Documentation
- Responsive Support: Known for helpful customer service and detailed guides.
Best-Fit Customer Profile
- Shopify Merchants: Ideal for businesses seeking a comprehensive customer marketing platform.
Trustmary
Core Features and Functionality
- NPS Surveys: Measure customer satisfaction.
- Testimonial Collection: Gather and display customer testimonials.
- Social Proof Widgets: Showcase positive feedback on your site.
Pricing Model
- Free Plan: Includes 20 published reviews and basic features.
- Premium Plan: Approximately $290 per month or $249 annually.
Ease of Setup and Use
- Straightforward: Simple setup focused on testimonial management.
Integrations
- Shopify Integration: Compatible with Shopify for testimonial display.
Customer Support and Documentation
- Adequate Support: Provides necessary assistance for testimonial features.
Best-Fit Customer Profile
- Small to Medium-Sized Businesses: Suitable for those focusing on showcasing customer satisfaction through testimonials.
Three-Way Comparison
| Feature | Bazaarvoice | Okendo | Trustmary |
|---|---|---|---|
| Core Features | Ratings & Reviews, Q&A, Sampling, Retail Syndication | Reviews, Loyalty, Referrals, Quizzes, Surveys, Attribute Ratings, AI Summaries | NPS Surveys, Testimonial Collection, Social Proof Widgets |
| Pricing | Custom Pricing | Free Plan, Essential ($19/month), Growth ($119/month), Power ($299/month) | Free Plan, Premium ($290/month or $249/year) |
| Ease of Setup and Use | Complex, Enterprise-Focused | User-Friendly, Seamless Shopify Integration | Simple Setup, Focused on Testimonial Management |
| Integrations | Shopify, Various Retail Platforms | Shopify, Klaviyo, Google, TikTok, Bazaarvoice | Shopify |
| Customer Support | Comprehensive, Dedicated Account Managers | Responsive, Detailed Documentation | Adequate Support, Focused on Testimonial Features |
| Best-Fit Customer Profile | Large Enterprises with Retail Syndication Needs | Shopify Merchants Seeking Comprehensive Customer Marketing Solutions | Small to Medium-Sized Businesses Focused on Testimonial Display |
Situational Recommendations
For Large Enterprises with Retail Syndication Needs: Bazaarvoice offers extensive retailer syndication and a broad feature set, making it suitable for businesses with a significant presence in third-party retail channels.
For Shopify Merchants Seeking Comprehensive Customer Marketing Solutions: Okendo provides a unified platform for reviews, loyalty programs, referrals, quizzes, and surveys, ideal for businesses aiming to enhance customer engagement and retention.
For Small to Medium-Sized Businesses Focused on Testimonial Display: Trustmary offers a straightforward solution for collecting and displaying testimonials, primarily through NPS surveys, without the complexity of a broader suite of review and marketing tools.
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
