When evaluating review apps for Shopify stores, it's essential to understand the unique offerings of Bazaarvoice, Okendo, and Trustmary. Each platform caters to different business needs, and selecting the right one depends on your specific requirements.
Core Features and Functionality
Bazaarvoice is an enterprise-level platform specializing in collecting and publishing authentic customer feedback, including ratings, reviews, questions, and answers. A standout feature is its extensive retailer syndication network, enabling brands to distribute reviews across numerous retail sites. This is particularly beneficial for businesses with a significant presence in third-party retail channels. However, this focus on retail syndication may not be as advantageous for direct-to-consumer (DTC) brands primarily operating through their own Shopify stores.
Okendo is a customer marketing platform designed specifically for Shopify brands, offering features like product ratings, reviews, customer photos and videos, loyalty programs, referrals, quizzes, and surveys. Its attribute-based review system allows customers to rate specific product traits, providing detailed insights into product performance. Additionally, Okendo integrates seamlessly with platforms like Klaviyo, enabling personalized marketing campaigns based on customer feedback. This comprehensive suite is ideal for businesses aiming to enhance customer engagement and retention.
Trustmary focuses on transforming positive customer feedback into publishable testimonials, primarily through Net Promoter Score (NPS) surveys. It offers tools to collect, manage, and display testimonials, aiming to build trust and credibility. While effective for showcasing customer satisfaction, Trustmary's feature set is more limited compared to Bazaarvoice and Okendo, focusing mainly on testimonial management without the broader review and customer engagement tools.
Pricing and Value
Bazaarvoice operates on a custom pricing model, typically requiring a significant investment suitable for large enterprises. This pricing structure may be prohibitive for small to medium-sized businesses.
Okendo offers a tiered pricing structure:
Free Plan: Up to approximately 50 orders per month, including automated review request emails, display widgets, Google snippets, and moderation.
Essential Plan: Approximately $19 per month for up to 200 orders per month, adding more display and automation options.
Growth Plan: Approximately $119 per month for up to 1,500 orders per month, including AI summaries, TikTok Shop integration, Q&A widgets, and more.
Power Plan: Approximately $299 per month for up to 3,500 orders per month, offering advanced reporting, email/SMS integrations, and managed onboarding.
These plans provide scalability for businesses of various sizes, with the free plan being particularly attractive for startups or smaller stores.
Trustmary offers a free plan with 20 published reviews, one review form, and one widget. The premium version is priced at $290 per month or $249 annually, which includes additional features and a 14-day trial. This pricing is more accessible for small to medium-sized businesses compared to Bazaarvoice but may be considered high for startups.
Ease of Setup and Use
Bazaarvoice's enterprise focus means its platform is feature-rich but may require a steeper learning curve and dedicated resources for implementation and management.
Okendo is praised for its user-friendly interface and seamless integration with Shopify, allowing for quick setup and ease of use. Its design caters to Shopify merchants, ensuring a smooth experience from installation to daily operations.
Trustmary's setup is straightforward, with a focus on simplicity to quickly turn customer feedback into testimonials. Its limited feature set means less complexity, making it easy for users to get started without extensive training.
Integrations
Bazaarvoice integrates with various platforms, including Shopify, but its primary strength lies in its extensive retail syndication network, which may be more beneficial for businesses with a significant presence in third-party retail channels.
Okendo offers deep integration with Shopify and other platforms like Klaviyo, enabling personalized marketing campaigns based on customer feedback. Its attribute-based review system and AI-powered insights provide valuable data for targeted marketing efforts.
Trustmary integrates with Shopify and focuses on collecting and displaying testimonials, primarily through NPS surveys. Its integrations are more limited compared to Okendo and Bazaarvoice, focusing mainly on testimonial management.
Customer Support and Documentation
Bazaarvoice provides comprehensive customer support, including dedicated account managers and extensive documentation. However, the complexity of its platform may require more time and effort to fully utilize all features.
Okendo is known for its responsive customer support and detailed documentation, assisting users in maximizing the platform's capabilities. Its support is tailored to Shopify merchants, ensuring relevant and practical assistance.
Trustmary offers customer support and documentation, focusing on helping users effectively collect and display testimonials. Its support is adequate for its feature set but may not be as extensive as that of Okendo or Bazaarvoice.
Best-Fit Customer Profile
Bazaarvoice is best suited for large enterprises with a significant presence in third-party retail channels, requiring extensive review syndication and a broad feature set.
Okendo is ideal for Shopify merchants, especially those on Shopify Plus, seeking a comprehensive customer marketing platform that integrates reviews, loyalty programs, referrals, quizzes, and surveys to enhance customer engagement and retention.
Trustmary is suitable for small to medium-sized businesses looking to showcase customer satisfaction through testimonials, primarily using NPS surveys, without the need for a broader suite of review and marketing tools.
Comparison Table
| Feature | Bazaarvoice | Okendo | Trustmary |
|---|---|---|---|
| Core Features | Ratings & Reviews, Q&A, Sampling, Retail Syndication | Reviews, Loyalty, Referrals, Quizzes, Surveys, Attribute Ratings, AI Summaries | NPS Surveys, Testimonial Collection, Social Proof Widgets |
| Pricing | Custom Pricing | Free Plan, Essential ($19/month), Growth ($119/month), Power ($299/month) | Free Plan, Premium ($290/month or $249/year) |
| Ease of Setup and Use | Complex, Enterprise-Focused | User-Friendly, Seamless Shopify Integration | Simple Setup, Focused on Testimonial Management |
| Integrations | Shopify, Various Retail Platforms | Shopify, Klaviyo, Google, TikTok, Bazaarvoice | Shopify |
| Customer Support | Comprehensive, Dedicated Account Managers | Responsive, Detailed Documentation | Adequate Support, Focused on Testimonial Features |
| Best-Fit Customer Profile | Large Enterprises with Retail Syndication Needs | Shopify Merchants Seeking Comprehensive Customer Marketing Solutions | Small to Medium-Sized Businesses Focused on Testimonial Display |
Situational Recommendations
For Large Enterprises with Retail Syndication Needs: Bazaarvoice offers extensive retailer syndication and a broad feature set, making it suitable for businesses with a significant presence in third-party retail channels.
For Shopify Merchants Seeking Comprehensive Customer Marketing Solutions: Okendo provides a unified platform for reviews, loyalty programs, referrals, quizzes, and surveys, ideal for businesses aiming to enhance customer engagement and retention.
For Small to Medium-Sized Businesses Focused on Testimonial Display: Trustmary offers a straightforward solution for collecting and displaying testimonials, primarily through NPS surveys, without the complexity of a broader suite of review and marketing tools.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer feedback and behavior.
