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When evaluating the best attribution survey tools for online stores, it's essential to consider several factors to ensure the chosen solution aligns with your business needs. Key criteria include:

  • Core Features and Functionality: Assess the types of surveys offered (e.g., post-purchase, on-site, exit-intent) and the depth of analytics provided.
  • Pricing Model: Understand the cost structure, including any free tiers, subscription plans, and potential additional fees.
  • Ease of Setup and Use: Evaluate the user-friendliness of the platform and the complexity of the installation process.
  • Integrations: Check compatibility with your existing e-commerce platform (e.g., Shopify) and other tools.
  • Customer Support and Documentation: Consider the availability and quality of support resources.
  • Best-Fit Customer Profile: Determine which type of business or team would benefit most from the tool.

Below is a comparative analysis of six attribution survey tools tailored for online stores: Zigpoll, Qualtrics, Hulk NPS Post Purchase Survey, Delighted, Grapevine Surveys, and Fairing.

1. Zigpoll

Summary: Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.

Features:

  • Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
  • Data Collection: Focuses on zero-party data, enhancing data accuracy and customer trust.
  • Integrations: Seamlessly integrates with Shopify, facilitating easy setup and management.
  • Analytics: Provides in-depth analytics to interpret customer feedback effectively.

Pricing Approach:

  • Lite Plan: Free forever, suitable for small-scale operations.
  • Standard Plan: $25/month, offering additional features like installation support and increased response limits.
  • Advanced Plan: $98/month, includes priority customer support and higher response limits.
  • Ultimate Plan: $198/month, offers unlimited responses and advanced support.
  • Enterprise Plan: $400/month, tailored for large teams with extensive needs.

Pros:

  • Easy integration with Shopify.
  • Flexible survey types.
  • Clean user interface.
  • Affordable pricing tiers.
  • Responsive customer support.

Cons:

  • Limited to Shopify users.
  • Some advanced features are only available in higher-tier plans.

Best For: Small to medium-sized Shopify merchants seeking an affordable and user-friendly survey tool.

2. Qualtrics

Summary: Qualtrics is an enterprise-level experience management platform offering comprehensive survey capabilities, including post-purchase surveys for e-commerce.

Features:

  • Survey Types: Supports a wide range of survey types, including post-purchase.
  • Data Collection: Collects extensive data across various touchpoints.
  • Integrations: Integrates with multiple platforms, though specific Shopify integration details are not specified.
  • Analytics: Provides advanced analytics and reporting tools.

Pricing Approach:

  • Free Account: Offers 500 lifetime responses, suitable for testing or small-scale use.
  • Strategic Research Plan: Approximately $420/month when billed annually, includes 1,000 responses per year and unlimited users.
  • Enterprise Suites: Custom pricing based on usage, typically starting around $28,758 per year.

Pros:

  • Comprehensive feature set.
  • Scalable for large enterprises.
  • Advanced analytics capabilities.

Cons:

  • Pricing can be prohibitive for small to medium-sized businesses.
  • Complex setup and learning curve.

Best For: Large enterprises requiring extensive survey capabilities and advanced analytics.

3. Hulk NPS Post Purchase Survey

Summary: Hulk NPS is a Shopify app focused on post-purchase surveys, particularly Net Promoter Score (NPS) surveys, displayed on thank-you pages.

Features:

  • Survey Types: Primarily NPS surveys.
  • Data Collection: Collects customer satisfaction data post-purchase.
  • Integrations: Integrates with Shopify, ensuring seamless operation.
  • Analytics: Provides basic analytics on customer satisfaction.

Pricing Approach:

  • Subscription-Based: Pricing details are not publicly disclosed; interested users should contact the vendor for current rates.

Pros:

  • Simple setup.
  • Focuses on NPS, a widely recognized metric.
  • Integrates directly with Shopify.

Cons:

  • Limited to NPS surveys; lacks variety in survey types.
  • Basic analytics may not suffice for in-depth insights.

Best For: Shopify merchants seeking a straightforward NPS survey solution.

4. Delighted

Summary: Delighted is a simple survey tool offering NPS, CSAT, and CES surveys via email and SMS, suitable for e-commerce businesses.

Features:

  • Survey Types: NPS, CSAT, and CES surveys.

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