Delighted is a customer feedback platform that enables businesses to collect and analyze customer insights through surveys, including NPS, CSAT, and CES, via email and SMS. However, as of June 30, 2026, Delighted is scheduled to sunset, ceasing all operations. (delighted.com) This development prompts Shopify store owners to explore alternative post-purchase survey tools to continue gathering valuable customer feedback.
1. SurveySparrow
Summary
SurveySparrow offers a versatile survey platform that supports various survey types, including post-purchase surveys, with a focus on enhancing customer experience through conversational interfaces.
Key Features
- Survey Types: Supports NPS, CSAT, CES, and custom surveys.
- Conversational Surveys: Engages customers with interactive, chat-like surveys.
- Multi-Channel Distribution: Distributes surveys via email, SMS, web embeds, and social media.
- Custom Branding: Allows customization of survey appearance to align with brand identity.
- Advanced Analytics: Provides real-time reporting and analytics with segmentation capabilities.
Pricing Approach
SurveySparrow offers tiered pricing based on response volume and features. Plans typically include a free tier with limited responses and paid tiers that scale with usage and additional features. For the most accurate and current pricing details, refer to SurveySparrow's official pricing page.
Pros and Cons
Pros:
- User-friendly interface with a conversational survey design.
- Supports multiple survey types and distribution channels.
- Offers advanced analytics and reporting features.
Cons:
- Some advanced features may require higher-tier plans.
- Integration options may be limited compared to competitors.
Best For
SurveySparrow is well-suited for businesses seeking an interactive and engaging survey experience with a focus on customer engagement and real-time analytics.
2. Jotform
Summary
Jotform is an online form builder that enables users to create custom forms and surveys, including post-purchase feedback forms, with a wide range of templates and integrations.
Key Features
- Customizable Forms: Offers a vast library of templates for various survey types.
- Conditional Logic: Enables dynamic form behavior based on user responses.
- Multi-Channel Distribution: Supports embedding forms on websites, sharing via links, and integration with email campaigns.
- Integrations: Integrates with platforms like Google Sheets, Dropbox, and CRM systems.
- Data Analysis: Provides analytics tools to interpret form responses.
Pricing Approach
Jotform provides a free tier with basic features and paid plans that scale based on form submissions, storage, and advanced features. For the most current pricing information, visit Jotform's pricing page.
Pros and Cons
Pros:
- Highly customizable forms with a wide range of templates.
- Conditional logic allows for dynamic and personalized surveys.
- Integrates with numerous third-party applications.
Cons:
- Free tier has limitations on submissions and storage.
- Some users may find the interface overwhelming due to the extensive customization options.
Best For
Jotform is ideal for businesses needing highly customizable forms and surveys with advanced logic and integration capabilities.
3. AskNicely
Summary
AskNicely specializes in NPS surveys, focusing on real-time customer feedback to drive customer experience improvements.
Key Features
- NPS Surveys: Automates the collection of Net Promoter Score data.
- Real-Time Feedback: Provides immediate insights into customer sentiment.
- Automated Follow-Ups: Sends personalized follow-up emails based on survey responses.
- Integrations: Connects with CRM systems, email marketing tools, and other platforms.
- Analytics: Offers dashboards and reporting tools to analyze feedback trends.
Pricing Approach
AskNicely offers tiered pricing based on the number of responses and features required. For detailed pricing information, refer to AskNicely's official website.
Pros and Cons
Pros:
- Focuses on NPS, providing specialized tools for measuring customer loyalty.
- Real-time feedback collection enables prompt action on customer insights.
- Automated follow-ups enhance customer engagement.
Cons:
- Primarily centered on NPS, which may not capture the full spectrum of customer feedback.
- Pricing may be higher compared to general survey tools.
Best For
AskNicely is best suited for businesses aiming to measure and improve customer loyalty through NPS surveys.
4. Simplesat
Summary
Simplesat is a customer satisfaction survey tool designed to collect feedback through CSAT surveys, focusing on simplicity and ease of use.
Key Features
- CSAT Surveys: Collects customer satisfaction data post-interaction.
- Multi-Channel Feedback: Gathers feedback via email, web embeds, and integrations.
- Customizable Surveys: Allows branding and question customization.
- Integrations: Connects with platforms like Zendesk, Freshdesk, and Slack.
- Reporting: Provides real-time reporting and analytics.�
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
