KnoCommerce is a Shopify app that provides post-purchase attribution surveys, enabling direct collection of zero-party data from customers. DTC brands seeking alternatives to KnoCommerce have several options, each offering unique features and pricing structures.

1. SurveySparrow

Summary

SurveySparrow is a versatile survey platform that offers a range of survey types, including post-purchase surveys tailored for e-commerce businesses.

Key Features

• Survey Types: Supports various survey formats, including NPS, CSAT, and CES.
• Customization: Offers customizable themes and branding options.
• Question Types: Provides multiple question types, such as multiple choice, rating scales, and open-ended questions.
• Logic and Branching: Allows for conditional logic and branching to create dynamic surveys.
• Reporting: Provides real-time analytics and reporting features.

Pricing Approach

SurveySparrow offers tiered pricing based on response volume and features, with a free trial available. Specific pricing details can be found on their pricing page.

Pros

• User-Friendly Interface: Intuitive design makes survey creation and distribution straightforward.
• Customization: High level of customization for branding and survey design.
• Integrations: Integrates with various platforms, including Shopify, Zapier, and more.

Cons

• Pricing: Higher-tier plans can be expensive for small businesses.
• Learning Curve: Some advanced features may require time to master.

Best For

Brands seeking a highly customizable survey platform with a wide range of question types and advanced logic capabilities.

2. Jotform

Summary

Jotform is an online form builder that includes survey functionalities, suitable for collecting customer feedback and insights.

Key Features

• Form Builder: Drag-and-drop interface for creating forms and surveys.
• Templates: Offers a variety of pre-built templates for different use cases.
• Integrations: Integrates with platforms like Shopify, Google Sheets, and more.
• Payment Collection: Allows for payment collection within forms.
• Analytics: Provides basic analytics and reporting features.

Pricing Approach

Jotform offers a free tier with limited submissions and paid plans based on submission volume and features. Detailed pricing information is available on their pricing page.

Pros

• Ease of Use: Simple form creation process with a user-friendly interface.
• Free Plan: Offers a free tier suitable for small-scale surveys.
• Integrations: Supports a wide range of integrations with other tools.

Cons

• Limited Survey Features: Lacks some advanced survey-specific features found in dedicated survey tools.
• Design Limitations: Customization options may be limited compared to specialized survey platforms.

Best For

Small to medium-sized businesses needing a straightforward form builder with basic survey capabilities.

3. Fairing

Summary

Fairing is a post-purchase survey tool designed to help e-commerce brands gather customer feedback and insights.

Key Features

• Survey Templates: Provides pre-built templates tailored for e-commerce businesses.
• Question Types: Offers a variety of question formats, including multiple choice and open-ended questions.
• Integrations: Integrates with platforms like Shopify and Klaviyo.
• Analytics: Provides basic reporting and analytics features.
• Customization: Allows for basic customization of survey appearance.

Pricing Approach

Fairing offers tiered pricing based on features and response volume, with a free trial available. Specific pricing details can be found on their pricing page.

Pros

• E-commerce Focus: Tailored specifically for e-commerce businesses.
• Ease of Use: Simple setup and survey creation process.
• Integrations: Seamless integration with Shopify and other platforms.

Cons

• Limited Features: Fewer advanced features compared to some competitors.
• Customization: Limited customization options for survey design.

Best For

E-commerce brands seeking a straightforward post-purchase survey tool with essential features.

4. Alchemer

Summary

Alchemer is a survey platform that offers advanced survey capabilities suitable for various business needs.

Key Features

• Survey Types: Supports a wide range of survey formats, including NPS, CSAT, and custom surveys.
• Customization: Offers extensive customization options for survey design and branding.
• Logic and Branching: Provides advanced logic and branching capabilities.
• Integrations: Integrates with platforms like Shopify, Salesforce, and more.
• Analytics: Offers advanced reporting and analytics features.

Pricing Approach

Alchemer offers tiered pricing based on features and response volume, with a free trial available. Detailed pricing information is available on their pricing page.

Pros

• Advanced Features

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.