Retently is a customer experience (CX) survey platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys tailored for e-commerce businesses. DTC (direct-to-consumer) brands seeking alternatives to Retently can consider several platforms that offer similar functionalities. Below is a comparison of notable Retently alternatives for DTC brands, focusing on their features, pricing, and use cases.
1. SurveySparrow
Summary
SurveySparrow is an omnichannel experience management platform that enables businesses to create conversational surveys across various channels, including email, web, and offline modes. It offers tools for customer experience, employee engagement, and market research.
Key Features
- Conversational Surveys: Design surveys with a chat-like interface to enhance user engagement.
- Multi-Channel Distribution: Distribute surveys via email, web links, embedded forms, SMS, WhatsApp, and offline modes.
- Advanced Logic: Utilize skip and display logic to tailor survey paths based on respondent inputs.
- White-Labeling: Customize surveys to align with brand identity by removing platform branding.
- Integrations: Connect with platforms like Slack, HubSpot, and Zendesk.
Pricing Approach
SurveySparrow offers tiered pricing plans:
- Basic Plan: Designed for students, freelancers, and personal projects, includes 2,500 responses per month and 1 user.
- Starter Plan: Aimed at solo creators and early-stage founders, includes 15,000 responses per month and 1 user.
- Business Plan: Suited for teams needing collaboration and automation, includes 36,000 responses per month and 3 users.
- Enterprise Plan: Tailored for large enterprises with complex needs, offering custom limits and advanced features.
Pricing varies based on the plan and billing cycle, with discounts available for annual commitments. (surveysparrow.com)
Pros
- High response rates due to conversational survey design.
- Extensive multi-channel distribution options.
- Advanced logic and customization features.
Cons
- Some advanced features are limited to higher-tier plans.
- Pricing may be higher compared to basic survey tools.
Best For
DTC brands seeking an engaging, multi-channel survey platform with advanced customization and logic capabilities.
2. Jotform
Summary
Jotform is an online form builder that allows users to create surveys, forms, and quizzes with a user-friendly drag-and-drop interface. It offers a variety of templates and integrations to streamline data collection processes.
Key Features
- Form Builder: Create surveys and forms using a drag-and-drop interface.
- Templates: Access a wide range of customizable templates for various use cases.
- Integrations: Connect with platforms like Google Sheets, Dropbox, and CRM systems.
- Conditional Logic: Implement conditional logic to show or hide questions based on responses.
- Data Management: Manage and analyze collected data within the platform.
Pricing Approach
Jotform provides several pricing tiers:
- Free Plan: Includes 5 forms, 100 submissions per month, and 100MB storage.
- Bronze Plan: Offers 25 forms, 1,000 submissions per month, and 1GB storage.
- Silver Plan: Provides 100 forms, 10,000 submissions per month, and 10GB storage.
- Gold Plan: Includes unlimited forms, 100,000 submissions per month, and 100GB storage.
Pricing is based on monthly or annual billing, with discounts for annual commitments.
Pros
- Intuitive form builder suitable for users without technical expertise.
- Extensive template library for quick survey creation.
- Affordable pricing with a generous free plan.
Cons
- Limited advanced survey features compared to specialized CX platforms.
- Some integrations may require higher-tier plans.
Best For
DTC brands needing a straightforward, cost-effective tool for creating basic surveys and forms.
3. Typeform
Summary
Typeform is an online survey and form builder known for its user-friendly interface and conversational survey design, aiming to create engaging and interactive experiences for respondents.
Key Features
- Conversational Surveys: Design surveys with a chat-like interface to enhance user engagement.
- Templates: Access a variety of customizable templates for different use cases.
- Integrations: Connect with platforms like Google Sheets, Zapier, and CRM systems.
- Logic Jumps: Implement conditional logic to guide respondents through personalized survey paths.
- Analytics: Analyze survey responses with built-in reporting tools.
Pricing Approach
Typeform offers several pricing plans:
- Free Plan: Includes 3 forms, 10 questions per form, and 100 responses per month.
- Essentials Plan: Offers unlimited questions and responses, starting at a monthly fee.
- Business Plan: Provides advanced features like logic jumps and custom branding, starting at a higher monthly fee.
Pricing is based on
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
