When evaluating customer loyalty platforms for Shopify Plus merchants, it's essential to consider both BON Loyalty and Rivo. Each offers unique features tailored to different business needs.

BON Loyalty

BON Loyalty is a Shopify app designed to enhance customer engagement through loyalty rewards and referral programs.

Features

• Points Program: Customers earn points for purchases and engagement, redeemable for rewards.
• Referral Program: Encourages customers to refer friends, earning rewards for both referrer and referee.
• VIP Tiers: Offers tiered rewards to incentivize higher spending.
• Customization: Tailor the loyalty widget, explainer page, and on-site content to match your brand.
• Multi-Language Support: Supports over 250 languages, facilitating global reach.
• Analytics: Provides real-time tracking to optimize campaigns.
• Developer Toolkit: Offers API access and a full developer toolkit for advanced customization.

Pricing Model

BON Loyalty offers tiered pricing:

• Free Plan: Basic features suitable for startups.
• Basic Plan: Priced at $25/month, includes advanced features like point and reward expiration.
• Growth Plan: At $99/month, adds VIP tiers and more customization options.
• Professional Plan: For $349/month, offers enterprise-level features and dedicated support.

Annual billing provides a 20% discount. (bonloyalty.com)

Pros and Cons

Pros:

• Comprehensive loyalty features.
• High level of customization.
• Supports multiple languages and currencies.

Cons:

• Pricing may be steep for small businesses.
• Some advanced features are limited to higher-tier plans.

Best-Fit Customer Profile

BON Loyalty is ideal for medium to large businesses seeking a customizable loyalty program with extensive features and global reach.

Rivo

Rivo is a Shopify app offering loyalty, referral, and membership programs to boost customer retention.

Features

• Points Program: Customers earn points for purchases and engagement.
• Referral Program: Built-in referral system to encourage customer advocacy.
• VIP Tiers: Categorizes customers based on activity levels.
• Checkout Extensions: Integrates loyalty features directly into the checkout process.
• Customer Portal: Allows customers to track loyalty activity.
• Analytics: Provides detailed reports on points and rewards usage.
• Developer Toolkit: Includes access to Rivo JS, REST API, Metafields, and Webhooks.

Pricing Model

Rivo offers three pricing tiers:

• Free Plan: Supports up to 200 orders per month, includes core features.
• Scale Plan: Starting at $49/month, suitable for businesses processing 200–2,500 orders monthly.
• Plus Plan: At $499/month, designed for high-volume businesses with advanced features.

All plans include a 7-day free trial. (rivo.io)

Pros and Cons

Pros:

• Free plan available with essential features.
• Scalable pricing based on order volume.
• Comprehensive feature set, including checkout extensions.

Cons:

• Higher-tier plans may be costly for smaller businesses.
• Some advanced features are gated behind higher pricing tiers.

Best-Fit Customer Profile

Rivo is well-suited for businesses of all sizes, from startups to enterprises, looking for a scalable loyalty program with a range of features.

Side-by-Side Comparison

Which to Choose

When deciding between BON Loyalty and Rivo for your Shopify Plus store, consider the following:

• For Startups and Small Businesses: Rivo's free plan offers essential features suitable for businesses processing up to 200 orders monthly.

• For Medium to Large Businesses: BON Loyalty's Growth Plan at $99/month provides advanced features like VIP tiers and more customization options.

• For High-Volume Enterprises: Rivo's Plus Plan at $499/month offers advanced features, including checkout extensions and a comprehensive developer toolkit.

Ultimately, the choice depends on your business size, budget, and specific feature requirements.