When evaluating form and survey builders for SaaS companies, it's essential to consider tools that offer robust features, seamless integrations, and scalable pricing. Cognito Forms and Fillout are two such platforms that cater to these needs.
Cognito Forms
Cognito Forms is an online form builder designed to create powerful forms with payment processing and conditional logic capabilities.
Features
- Form Creation: Build unlimited forms with various field types, including calculations and repeating sections.
- Payment Processing: Accept payments through Stripe, PayPal, or Square.
- Conditional Logic: Implement dynamic forms that change based on user input.
- Data Management: Store form entries and manage data efficiently.
Pricing Model
Cognito Forms offers tiered pricing based on features and usage:
- Individual Plan: Free; includes 1 user, unlimited forms, 100 entries/month, and 100 MB storage.
- Pro Plan: $19/month; includes 2 users, unlimited forms, 2,000 entries/month, and 1 GB storage.
- Team Plan: $39/month; includes 5 users, unlimited forms, 10,000 entries/month, and 10 GB storage.
- Enterprise Plan: $129/month; includes 20 users, unlimited forms, unlimited entries, and 100 GB storage.
Additional users can be added for $5/user/month. Prepayment options are available, offering up to a 20% discount. (cognitoforms.com)
Pros
- Comprehensive Features: Offers a wide range of form-building tools suitable for various use cases.
- Flexible Pricing: Multiple plans cater to different organizational needs.
Cons
- Learning Curve: Some users may find the interface complex initially.
- Limited Integrations: While it supports major payment processors, other integrations may be limited.
Best-Fit Customer Profile
Ideal for SaaS companies requiring advanced form functionalities, payment processing, and conditional logic, especially those with dedicated teams for form management.
Fillout
Fillout is a modern form builder emphasizing native integrations with Airtable and Notion, catering to teams that utilize these platforms for data management.
Features
- Form Creation: Design unlimited forms with various field types.
- Integrations: Native integrations with Airtable and Notion for seamless data synchronization.
- Customization: Options for custom branding, CSS, and email templates.
- Analytics: Built-in analytics to monitor form performance.
Pricing Model
Fillout offers a free plan and three paid tiers:
- Free Plan: Unlimited forms, 1,000 submissions/month, Fillout branding.
- Starter Plan: $15/month; includes 1,000 submissions/month, custom branding, and file uploads.
- Pro Plan: $40/month; includes 5,000 submissions/month, custom domains, and logic branching.
- Business Plan: $75/month; includes 10,000 submissions/month, form analytics, and priority support.
Discounts are available for non-profits, students, and educational institutions. (fillout.com)
Pros
- Seamless Integrations: Direct integration with Airtable and Notion enhances data management.
- User-Friendly Interface: Intuitive design suitable for teams without dedicated form developers.
Cons
- Limited Payment Processing: May not support as many payment gateways as competitors.
- Pricing Structure: Higher tiers may be cost-prohibitive for smaller teams.
Best-Fit Customer Profile
Ideal for SaaS companies already using Airtable or Notion for data storage, seeking a form builder that integrates seamlessly with these platforms.
Side-by-Side Comparison
| Feature | Cognito Forms | Fillout |
|---|---|---|
| Form Creation | Unlimited forms with various field types | Unlimited forms with various field types |
| Payment Processing | Stripe, PayPal, Square; additional fees on lower plans | Limited payment processing; specific gateways not specified |
| Integrations | Major payment processors; limited other integrations | Native integrations with Airtable and Notion |
| Customization | Custom document templates; removable branding on higher plans | Custom branding, CSS, and email templates |
| Analytics | Basic analytics; advanced features on higher plans | Built-in analytics on higher plans |
| Pricing | Free plan; paid plans from $19 to $129/month; additional users at $5/user/month | Free plan; paid plans from $15 to $75/month; discounts for non-profits and educational institutions |
Which to Choose
For Advanced Form Features and Payment Processing: If your SaaS company requires complex forms with integrated payment processing and advanced features like conditional logic, Cognito Forms may be the better fit.
For Seamless Airtable and Notion Integration: If your team relies heavily on Airtable or Notion for data management and seeks a form builder that integrates directly with these platforms, Fillout could be more suitable.
Consider your team's specific needs, existing workflows, and budget constraints when making your decision.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
