When evaluating online form builders for SaaS companies, it's essential to consider tools that offer robust features, scalability, and seamless integrations. Cognito Forms, Fillout, and Google Forms are three popular options, each with unique strengths and limitations.
Cognito Forms
Features
- Data Collection: Supports various field types for efficient data gathering.
- Workflow Automation: Enables the creation of flexible workflows to engage users appropriately.
- Data Management: Offers tools to organize, configure, and transfer data, along with report and document generation.
- Security & Compliance: Ensures compliance with HIPAA, GDPR, CCPA, and other privacy regulations.
- Online Payment: Facilitates secure online transactions through payment partners like PayPal, Stripe, and Square.
Pricing Model
Cognito Forms offers several pricing tiers:
- Individual: Free plan with 100 entries per month.
- Pro: Approximately $19 per month, includes 2,000 entries per month.
- Team: Approximately $39 per month, includes 10,000 entries per month.
- Enterprise: Approximately $129 per month, includes unlimited entries.
Note: Pricing is subject to change; refer to the official pricing page for the most current information.
Pros
- Comprehensive feature set suitable for complex forms.
- Flexible workflow automation capabilities.
- Strong security and compliance measures.
Cons
- Higher-tier plans may be cost-prohibitive for smaller teams.
- User interface can be overwhelming for beginners.
Best-Fit Customer Profile
Ideal for SaaS companies requiring advanced form functionalities, complex workflows, and stringent compliance standards.
Fillout
Features
- Native Integrations: Seamless integration with Airtable and Notion for data management.
- Form Customization: Offers various question types and customization options.
- Collaboration Tools: Facilitates team collaboration with shared workspaces.
- Analytics: Provides insights into form performance and user engagement.
Pricing Model
Fillout provides the following plans:
- Free: Unlimited forms with up to 1,000 submissions per month.
- Starter: Approximately $15 per month, includes 2,000 submissions per month.
- Pro: Approximately $40 per month, includes 5,000 submissions per month.
- Business: Approximately $75 per month, includes 10,000 submissions per month.
Note: Pricing is subject to change; refer to the official pricing page for the most current information.
Pros
- Strong integration with Airtable and Notion.
- User-friendly interface with modern design.
- Competitive pricing with a generous free tier.
Cons
- Limited advanced features compared to competitors.
- May lack some customization options for complex forms.
Best-Fit Customer Profile
Suitable for SaaS companies already utilizing Airtable or Notion, seeking an intuitive form builder with essential features.
Google Forms
Features
- Simplicity: Offers basic form creation with a variety of question types.
- Collaboration: Allows real-time collaboration among team members.
- Integration: Integrates seamlessly with Google Sheets for data analysis.
- Cost: Free to use with a Google account.
Pricing Model
Google Forms is free to use with a Google account, offering unlimited forms and responses.
Pros
- Completely free with no hidden costs.
- Easy to use with a familiar interface.
- Real-time collaboration features.
Cons
- Limited advanced features and customization options.
- Lacks native integrations with platforms like Shopify.
Best-Fit Customer Profile
Ideal for SaaS companies needing simple forms without the need for advanced features or integrations.
Three-Way Comparison
| Feature | Cognito Forms | Fillout | Google Forms |
|---|---|---|---|
| Data Collection | Various field types for efficient data gathering. (cognitoforms.com) | Unlimited forms with up to 1,000 submissions per month. (automationatlas.io) | Basic form creation with a variety of question types. |
| Workflow Automation | Flexible workflows to engage users appropriately. (cognitoforms.com) | Not specified. (automationatlas.io) | Not specified. |
| Data Management | Organize, configure, and transfer data; generate reports and documents. (cognitoforms.com) | Native integrations with Airtable and Notion for data management. (automationatlas.io) | Integrates seamlessly with Google Sheets for data analysis. |
| Security & Compliance | Compliant with HIPAA, GDPR, CCPA, and other privacy regulations. (cognitoforms.com) | Not specified. (automationatlas.io) | Not specified. |
| ** |
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
