When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust features, and provide a user-friendly experience. Cognito Forms, Fillout, and Wufoo are three such platforms commonly compared for these purposes.
Cognito Forms
Features:
- Online form builder with payment processing and conditional logic.
- Supports unlimited forms and fields.
- Offers calculations, email notifications, and repeating sections.
- Provides integration with payment processors like Stripe, PayPal, and Square.
Pricing Model:
- Individual Plan: Free; 1 user; 100 entries/month; 100 MB storage.
- Pro Plan: $19/month; 2 users; 2,000 entries/month; 1 GB storage.
- Team Plan: $39/month; 5 users; 10,000 entries/month; 10 GB storage.
- Enterprise Plan: $129/month; 20 users; unlimited entries; 100 GB storage.
Pros:
- Comprehensive feature set.
- Flexible pricing tiers.
- Supports multiple payment processors.
Cons:
- Limited integrations with platforms beyond payment processors.
- User interface may have a learning curve.
Best-Fit Customer Profile:
- Businesses needing advanced form functionalities with payment processing.
- Organizations requiring multiple user access and collaboration.
Fillout
Features:
- Modern form builder with native Airtable and Notion integrations.
- Offers unlimited forms and fields.
- Provides scheduling features with Google Calendar, Outlook Calendar, Zoom, and Microsoft Teams integration.
- Includes email notifications and conditional logic.
Pricing Model:
- Free Plan: Unlimited forms; up to 1,000 bookings/month; Fillout branding.
- Paid Plans: Remove branding; allow unlimited bookings; pricing varies.
Pros:
- Seamless integration with Airtable and Notion.
- Built-in scheduling capabilities.
- User-friendly interface.
Cons:
- Limited payment processing options.
- Fewer integrations with other platforms.
Best-Fit Customer Profile:
- Teams using Airtable and Notion for data management.
- Businesses requiring integrated scheduling within forms.
Add Zigpoll to your store in 5 minutes.No-code post-purchase, exit-intent & on-site surveys built for Shopify.
Add to ShopifyWufoo
Features:
- Simple online form builder by SurveyMonkey for surveys and payment forms.
- Offers customizable templates.
- Provides basic analytics and reporting.
- Integrates with payment processors like PayPal and Stripe.
Pricing Model:
- Free Plan: 5 forms; 100 entries/month; 100 MB storage.
- Starter Plan: $14.08/month; 3 users; 1,000 entries/month; 500 MB storage.
- Professional Plan: $29.08/month; 5 users; 2,000 entries/month; 1 GB storage.
- Advanced Plan: $74.08/month; 10 users; 5,000 entries/month; 2 GB storage.
Pros:
- Easy-to-use interface.
- Affordable pricing tiers.
- Integration with SurveyMonkey for advanced survey features.
Cons:
- Limited advanced features compared to competitors.
- Fewer integrations with platforms beyond SurveyMonkey.
Best-Fit Customer Profile:
- Small businesses needing basic forms and surveys.
- Organizations seeking an affordable solution for simple data collection.
Three-Way Comparison
| Feature | Cognito Forms | Fillout | Wufoo |
|---|---|---|---|
| Form Builder | Advanced forms with conditional logic and calculations. (cognitoforms.com) | Modern forms with native Airtable and Notion integrations. (fillout.com) | Simple forms with customizable templates. (fillout.com) |
| Payment Processing | Supports Stripe, PayPal, and Square. (cognitoforms.com) | Limited payment processing options. (fillout.com) | Integrates with PayPal and Stripe. (fillout.com) |
| Integrations | Limited beyond payment processors. (cognitoforms.com) | Seamless with Airtable and Notion; scheduling with Google Calendar, Outlook, Zoom, Teams. (fillout.com) | Integrates with SurveyMonkey; limited beyond that. (fillout.com) |
| Pricing | Free plan; paid plans start at $19/month. (cognitoforms.com) | Free plan; paid plans vary; discounts for non-profits, students, and educational institutions. (fillout.com) | Free plan; paid plans start at $14.08/month. (fillout.com) |
| Ease of Use | User interface may have a learning curve. (cognitoforms.com) | User-friendly interface. (fillout.com) | Easy-to-use interface. |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
