When evaluating online form builders for ecommerce, it's essential to compare Cognito Forms and Formstack. Both offer unique features tailored to different business needs.
Cognito Forms
Features
- Payment Processing: Accepts payments via PayPal and Stripe.
- Conditional Logic: Creates dynamic forms based on user input.
- Data Management: Offers data importing, entry sharing, and analytics.
- User Access: Supports multiple users with varying permissions.
Pricing Model
- Free Plan: 1 user, unlimited forms, 100 entries/month, 100 MB storage.
- Pro Plan: $19/month for 2 users, unlimited forms, 2,000 entries/month, 1 GB storage.
- Team Plan: $39/month for 5 users, unlimited forms, 10,000 entries/month, 10 GB storage.
- Enterprise Plan: $129/month for 20 users, unlimited forms, unlimited entries, 100 GB storage.
Pricing details are based on information from G2 and TrustRadius. (g2.com)
Pros
- Affordable: Competitive pricing with a free tier.
- User-Friendly: Intuitive interface suitable for non-technical users.
- Feature-Rich: Offers advanced features even in lower-tier plans.
Cons
- Limited Integrations: Fewer third-party integrations compared to competitors.
- Scalability: May not meet the needs of large enterprises.
Best-Fit Customer Profile
Ideal for small to medium-sized ecommerce businesses seeking an affordable and user-friendly form builder with essential features.
Formstack
Features
- Form Building: No-code, drag-and-drop form and workflow builder.
- Document Automation: Automates document generation and delivery.
- eSignatures: Collects digital signatures securely.
- Workflow Automation: Streamlines data collection and processing.
- Salesforce Integration: Native forms and document generation within Salesforce.
Pricing Model
- Forms Plan: $83/month for 1 builder user, 25 forms, 1,000 submissions/form, 2 GB storage.
- Suite Plan: $250/month for 3 builder users, 100 forms, 5,000 submissions/form, 10 GB storage.
- Enterprise Plan: Custom pricing for larger teams with dedicated support and advanced features.
Pricing details are based on information from Formstack's official pricing page. (formstack.com)
Pros
- Comprehensive Suite: Combines forms, documents, and eSignatures.
- Advanced Features: Offers robust workflow automation and document generation.
- Salesforce Integration: Seamless integration for Salesforce users.
Cons
- Higher Cost: Pricing may be steep for small businesses.
- Complexity: May require a learning curve for new users.
Best-Fit Customer Profile
Suited for medium to large ecommerce businesses needing advanced form building, document automation, and workflow capabilities.
Side-by-Side Comparison
| Feature | Cognito Forms | Formstack |
|---|---|---|
| Payment Processing | PayPal, Stripe | PayPal, Stripe |
| Conditional Logic | Yes | Yes |
| Data Management | Data importing, entry sharing, analytics | Document automation, eSignatures, workflow automation |
| User Access | Multiple users with varying permissions | Multiple users with varying permissions |
| Integrations | Limited third-party integrations | Over 300 integrations, including Salesforce |
| Pricing | Free, Pro ($19/month), Team ($39/month), Enterprise ($129/month) | Forms ($83/month), Suite ($250/month), Enterprise (custom pricing) |
| Best-Fit Customer | Small to medium-sized ecommerce businesses seeking affordability and ease of use | Medium to large ecommerce businesses needing advanced features and integrations |
Which to Choose
Cognito Forms: Choose if you need an affordable, user-friendly form builder with essential features for a small to medium-sized ecommerce business.
Formstack: Opt for this if your medium to large ecommerce business requires advanced form building, document automation, and workflow capabilities, and you have the budget for a higher-tier solution.
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
