When evaluating online form builders for ecommerce, it's essential to consider tools that offer robust features, seamless integrations, and scalability. Cognito Forms, Formstack, and Fillout are three such platforms frequently compared for their capabilities in the ecommerce space.
Core Features and Functionality
| Feature | Cognito Forms | Formstack | Fillout |
|---|---|---|---|
| Form Creation | Drag-and-drop builder; supports conditional logic, multi-page forms, file uploads, calculated fields | Advanced form building; workflow automation, approval routing, data encryption, electronic signatures | Modern form builder; native Airtable and Notion integrations; supports multi-page forms, multiple questions per page (support.fillout.com) |
| Payment Processing | Integrates with Stripe and PayPal; supports PCI-compliant card-on-file storage | Integrates with Stripe, Square, and PayPal; offers PCI-compliant card-on-file storage | No native payment processing; relies on integrations for payment collection (support.fillout.com) |
| Conditional Logic | Advanced conditional logic capabilities | Advanced conditional logic capabilities | Limited conditional logic; focuses on simplicity and ease of use (support.fillout.com) |
Pricing and Value
| Plan | Cognito Forms | Formstack | Fillout |
|---|---|---|---|
| Free | Free plan: 1 user, unlimited forms, 100 entries/month, 100 MB storage (cognitoforms.com) | Free plan: 1 user, unlimited forms, 100 entries/month, 100 MB storage (support.fillout.com) | Free plan: 1 user, unlimited forms, 100 entries/month, 100 MB storage (support.fillout.com) |
| Pro | $19/month: 2 users, unlimited forms, 2,000 entries/month, 1 GB storage (cognitoforms.com) | $83/month: 1 user, unlimited forms, 1,000 entries/month, 1 GB storage (support.fillout.com) | $15/month: 1 user, unlimited forms, 1,000 entries/month, 1 GB storage (support.fillout.com) |
| Team | $39/month: 5 users, unlimited forms, 10,000 entries/month, 10 GB storage (cognitoforms.com) | $208/month: 5 users, unlimited forms, 5,000 entries/month, 5 GB storage (support.fillout.com) | $75/month: 5 users, unlimited forms, 5,000 entries/month, 5 GB storage (support.fillout.com) |
| Enterprise | $129/month: 20 users, unlimited forms, unlimited entries, 100 GB storage (cognitoforms.com) | Custom pricing: 10+ users, unlimited forms, unlimited entries, 10 GB storage (support.fillout.com) | Custom pricing: 10+ users, unlimited forms, unlimited entries, 10 GB storage (support.fillout.com) |
Ease of Setup and Use
- Cognito Forms: Offers an intuitive drag-and-drop builder suitable for users with varying technical expertise.
- Formstack: Provides a comprehensive suite with a steeper learning curve due to its advanced features.
- Fillout: Emphasizes simplicity and quick setup, making it accessible for users seeking minimal complexity.
Integrations
- Cognito Forms: Integrates with platforms like Shopify, Stripe, and PayPal; offers API access for custom integrations.
- Formstack: Supports integrations with CRM systems, payment gateways, and other enterprise tools; offers API access.
- Fillout: Provides native integrations with Airtable and Notion; supports Zapier for additional integrations.
Customer Support and Documentation
- Cognito Forms: Offers email and chat support; provides a knowledge base with tutorials and guides.
- Formstack: Provides phone, chat, and email support; offers extensive documentation and onboarding resources.
- Fillout: Offers email and chat support; documentation is growing but currently limited.
Best-Fit Customer Profile
- Cognito Forms: Ideal for small to medium-sized ecommerce businesses needing flexible payment forms and advanced conditional logic at a cost-effective price point.
- Formstack: Suited for large enterprises requiring comprehensive workflow automation, advanced security features, and extensive third-party integrations.
- Fillout: Best for businesses focused on simple data collection with tight Airtable or Notion integration, prioritizing quick setup and minimal complexity.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
