When evaluating form and survey builders for ecommerce, it's essential to consider tools that offer seamless integration with online stores, robust payment processing, and user-friendly design capabilities. Cognito Forms, Formstack, and Paperform are three such platforms that cater to these needs.

Cognito Forms

Features

• Online Form Builder: Create customizable forms with various field types.
• Payment Processing: Integrate with Stripe, PayPal, or Square for secure transactions.
• Conditional Logic: Show or hide fields based on user input.
• Data Management: Organize, configure, and transfer data; generate reports and documents.
• Security & Compliance: Compliant with HIPAA, GDPR, CCPA, and other privacy regulations.

Pricing Model

• Individual Plan: Free; 1 user, unlimited forms, 100 entries/month.
• Pro Plan: $19/month; 2 users, unlimited forms, 2,000 entries/month.
• Team Plan: $39/month; 5 users, unlimited forms, 10,000 entries/month.
• Enterprise Plan: $129/month; 20 users, unlimited forms, unlimited entries.

Note: Payment processing fees apply for Individual and Pro plans. (cognitoforms.com)

Pros

• Affordable entry-level plan.
• Comprehensive data management tools.
• Strong security features.

Cons

• Limited user access on lower-tier plans.
• Additional fees for payment processing on certain plans.

Best For

Small to medium-sized ecommerce businesses seeking cost-effective form solutions with robust data management and security features.

Formstack

Features

• Enterprise Form Builder: No-code, drag-and-drop form and workflow builder.
• Workflow Automation: Automate data collection and processing.
• Document Generation: Create and manage documents from form data.
• eSignature Collection: Secure digital signature capabilities.
• Integrations: Connects with over 300 platforms, including Salesforce.

Pricing Model

• Forms Plan: $99/month; 1 user, 25 forms, 1,000 submissions/form.
• Suite Plan: $299/month; 3 users, 100 forms, 5,000 submissions/form.
• Enterprise Plan: Custom pricing; tailored solutions with dedicated support.

Note: Annual billing offers a 2-month discount. (formstack.com)

Pros

• Comprehensive suite of tools for forms, documents, and eSignatures.
• Extensive integrations with various platforms.
• Advanced workflow automation capabilities.

Cons

• Higher starting price point.
• Potentially complex for small businesses.

Best For

Large ecommerce enterprises requiring advanced form functionalities, document automation, and extensive integrations.

Paperform

Features

• Form Builder: Design forms resembling custom landing pages.
• Payment Processing: Integrate with Stripe, PayPal, or Square.
• Conditional Logic: Customize form behavior based on user input.
• Embeddable Forms: Embed forms seamlessly into websites.
• Design Flexibility: Highly customizable templates and styling options.

Pricing Model

• Individual Plan: $19/month; 1 user, unlimited forms, 1,000 submissions/month.
• Team Plan: $39/month; 3 users, unlimited forms, 3,000 submissions/month.
• Agency Plan: $79/month; 5 users, unlimited forms, 5,000 submissions/month.
• Business Plan: $159/month; 10 users, unlimited forms, 10,000 submissions/month.

Note: Annual billing offers a 2-month discount.

Pros

• Highly customizable and visually appealing forms.
• User-friendly interface with a focus on design.
• Flexible pricing tiers.

Cons

• Limited advanced workflow automation.
• Fewer integrations compared to competitors.

Best For

Ecommerce businesses seeking aesthetically pleasing, customizable forms with straightforward payment processing.

Three-Way Comparison

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.