When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust features, and provide a user-friendly experience. Cognito Forms, Paperform, and Fillout are three such platforms that cater to these needs.

Cognito Forms

Core Features and Functionality

• Data Collection: Cognito Forms allows users to gather, format, and validate data through various field types, including textboxes, choice fields, and file uploads.
• Workflow Automation: Users can build flexible workflows to engage the right people at the right time.
• Data Management: The platform offers tools to organize, configure, and transfer data, as well as create reports and documents.
• Security & Compliance: Cognito Forms ensures compliance with HIPAA, GDPR, CCPA, and other privacy regulations.
• Online Payment: Secure online transactions can be conducted through payment partners like PayPal, Stripe, or Square.

Pricing Model

Cognito Forms offers several pricing tiers:

• Individual: Free for 1 user, includes unlimited forms, 100 entries per month, and 100 MB of storage.
• Pro: $19/month for 2 users, includes unlimited forms, 2,000 entries per month, and 1 GB of storage.
• Team: $39/month for 5 users, includes unlimited forms, 10,000 entries per month, and 10 GB of storage.
• Enterprise: $129/month for 20 users, includes unlimited forms, unlimited entries, and 100 GB of storage.

Note that users on the Individual and Pro plans can process payments through Stripe for an additional charge: 2% of the payment amount for the Individual plan and 1% for the Pro plan. (cognitoforms.com)

Pros and Cons

Pros:

• Offers a free tier suitable for small-scale operations.
• Comprehensive data management and workflow automation features.
• Strong security and compliance measures.

Cons:

• Additional fees for payment processing on lower-tier plans.
• Limited user access on lower-tier plans.

Best-Fit Customer Profile

Ideal for small to medium-sized businesses seeking a cost-effective solution with robust data management and workflow automation capabilities.

Paperform

Core Features and Functionality

• Form Creation: Paperform enables users to create forms that resemble custom-designed landing pages, offering a high degree of customization.
• Payment Processing: Supports payment processing through Stripe, allowing for secure online transactions.
• Integrations: Offers over 2,000 integrations, facilitating seamless connections with various platforms.
• Templates: Provides access to over 30,000 tailor-made templates to get started quickly. (paperform.co)

Pricing Model

Paperform offers several pricing tiers:

• Free: For individuals and small teams just getting started.
• Essentials: $24/month, includes 1 user, unlimited forms, 30 submissions per month, and 100 MB of storage.
• Pro: $49/month, includes 3 users, unlimited forms, 1,200 submissions per year, and 1 GB of storage.
• Business: $99/month, includes 5 users, unlimited forms, 12,000 submissions per year, and 10 GB of storage.

Note that Paperform's pricing is tiered based on the number of users and submissions, with additional charges for extra submissions beyond the included amount. (paperform.co)

Pros and Cons

Pros:

• Highly customizable forms that can mimic landing pages.
• Extensive template library for quick form creation.
• Wide range of integrations with other platforms.

Cons:

• Higher pricing tiers may be cost-prohibitive for small businesses.
• Limited user access on lower-tier plans.

Best-Fit Customer Profile

Suitable for businesses that require highly customizable forms and have the budget to support higher-tier plans.

Fillout

Core Features and Functionality

• Form Creation: Fillout offers a modern form builder with a focus on user experience and design.
• Integrations: Provides native integrations with Airtable and Notion, facilitating seamless data management.
• Customization: Allows for extensive customization to match brand aesthetics.

Pricing Model

Fillout offers several pricing tiers:

• Free: For individuals and small teams just getting started.
• Pro: $19/month, includes 1 user, unlimited forms, and 1,000 submissions per month.
• Business: $49/month, includes 3 users, unlimited forms, and 5,000 submissions per month.

Note that Fillout's pricing is tiered based on the number of users and submissions, with additional charges for extra submissions beyond the included amount.

Pros and Cons

Pros:

• Native integrations with Airtable and Notion for streamlined data management.
• Modern and user-friendly form builder interface.
• Affordable pricing tiers suitable for small to medium-sized businesses.

Cons:

• Limited integrations compared to competitors.
• F

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.