When evaluating online form builders for small e-commerce businesses, two notable options are Cognito Forms and Wufoo. Both platforms offer tools to create and manage forms, but they differ in features, pricing, ease of use, and integrations.
Cognito Forms
Cognito Forms is an online form builder that provides payment processing and conditional logic capabilities.
Features
Data Collection: Offers customizable field types, including calculations, date and time pickers, dropdowns, checkboxes, electronic signatures, and file uploads. (cognitoforms.com)
Workflow Automation: Enables the creation of flexible workflows to engage users at appropriate times. (cognitoforms.com)
Payment Processing: Supports secure online transactions through integrations with payment partners. (cognitoforms.com)
Security & Compliance: Complies with HIPAA, GDPR, CCPA, and other privacy regulations. (cognitoforms.com)
Pricing Model
Cognito Forms offers tiered pricing:
Individual Plan: Free for 1 user, includes unlimited forms, 100 entries per month, and 100 MB of storage. (cognitoforms.com)
Pro Plan: Approximately $19 per month for 2 users, includes unlimited forms, 2,000 entries per month, and 1 GB of storage. (cognitoforms.com)
Team Plan: Approximately $39 per month for 5 users, includes unlimited forms, 10,000 entries per month, and 10 GB of storage. (cognitoforms.com)
Enterprise Plan: Approximately $129 per month for 20 users, includes unlimited forms, unlimited entries, and 100 GB of storage. (cognitoforms.com)
Annual prepayment offers up to a 20% discount. (cognitoforms.com)
Ease of Setup and Use
Cognito Forms provides a user-friendly, drag-and-drop interface for form creation. Its workflow automation and conditional logic features may require a learning curve for new users.
Integrations
Integrates with various platforms, including Shopify, to streamline e-commerce processes. (cognitoforms.com)
Customer Support and Documentation
Offers email support and comprehensive documentation to assist users.
Best-Fit Customer Profile
Ideal for small e-commerce businesses seeking customizable forms with advanced features like conditional logic and workflow automation.
Wufoo
Wufoo is a simple online form builder by SurveyMonkey, designed for surveys and payment forms.
Features
Form Creation: Provides a variety of templates for surveys, registrations, and payment forms.
Payment Processing: Supports integrations with payment gateways such as Stripe, Square, PayPal, and others. (wufoo.com)
Customization: Allows for branding customization, including adding logos and custom confirmation pages.
Reporting: Offers unlimited reports to analyze form submissions.
Pricing Model
Wufoo offers several pricing tiers:
Free Plan: Includes 5 forms, 100 entries per month, and 10 fields per form. (wufoo.com)
Starter Plan: Approximately $16.25 per month for 10 forms, 1,000 entries per month, and 1 user. (wufoo.com)
Professional Plan: Approximately $33.25 per month for unlimited forms, 5,000 entries per month, and 5 users. (wufoo.com)
Advanced Plan: Approximately $83.25 per month for unlimited forms, 25,000 entries per month, and 20 users. (wufoo.com)
Ultimate Plan: Approximately $210.25 per month for unlimited forms, 200,000 entries per month, and 60 users. (wufoo.com)
Annual prepayment offers a 25% discount. (wufoo.com)
Ease of Setup and Use
Wufoo offers an intuitive interface with a variety of templates, making it easy for users to create forms without technical expertise.
Integrations
Integrates with various platforms, including Shopify, to facilitate e-commerce transactions. (wufoo.com)
Customer Support and Documentation
Provides email support and a comprehensive help center to assist users.
Best-Fit Customer Profile
Suitable for small e-commerce businesses seeking a straightforward form builder with essential features and integrations.
Side-by-Side Comparison
| Feature | Cognito Forms | Wufoo |
|---|---|---|
| Data Collection | Customizable field types, including calculations, date/time pickers, dropdowns, checkboxes, electronic signatures, and file uploads. (cognitoforms.com) | Variety of templates for surveys, registrations, and payment forms. |
| Workflow Automation | Flexible workflows to engage users at appropriate times. (cognitoforms.com) | Limited workflow automation features. |
| Payment Processing | Integrates with various payment partners. (cognitoforms.com) | Supports integrations with payment gateways such as Stripe, Square, PayPal, and others |
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
