When evaluating attribution survey tools for online stores, particularly those using Shopify, two notable options are Delighted and Asklayer. Delighted specializes in automated NPS, CSAT, and CES surveys delivered via email and SMS, while Asklayer focuses on micro-surveys and on-site feedback at multiple customer touchpoints within the Shopify ecosystem. This comparison examines their features, pricing, ease of use, integrations, and ideal customer profiles to assist in selecting the most suitable tool for your business needs.

Delighted

Core Features and Functionality

Delighted offers automated surveys targeting key customer satisfaction metrics:

• Survey Types: NPS, CSAT, CES
• Survey Delivery: Email and SMS
• Customization: Basic template customization
• Reporting & Analytics: Automatic score calculation and trend reports
• Automation: Automated survey delivery post-purchase
• Data Export: CSV export available
• Mobile Support: Mobile-friendly survey links

Delighted's strength lies in its simplicity and automation, enabling businesses to efficiently collect and analyze customer feedback without manual intervention.

Pricing Model

Delighted offers a free plan supporting up to 200 survey responses per month, suitable for small businesses or trial purposes. Paid plans start at approximately $224 per month for 2,500 responses, with pricing scaling based on response volume. This model may be more suitable for medium to large enterprises due to the higher cost.

Ease of Setup and Use

Delighted provides an intuitive setup process, allowing users to configure and launch surveys within minutes without technical expertise. However, it lacks the ability to embed surveys directly on the website, which may limit on-site engagement opportunities.

Integrations

Delighted integrates with various platforms, including Salesforce, HubSpot, and Zendesk, facilitating seamless data synchronization and workflow automation. For Shopify users, integration is achieved via Zapier and APIs, enabling survey deployment based on customer data.

Customer Support and Documentation

Delighted offers email and chat support, along with extensive documentation and best practice guides for survey design and analysis. Users find the help resources comprehensive and the support team knowledgeable.

Best-Fit Customer Profile

Delighted is well-suited for medium to large ecommerce businesses seeking automated, post-purchase feedback on customer satisfaction and loyalty metrics. Its focus on email and SMS surveys makes it ideal for companies looking for a low-touch solution to measure customer sentiment across multiple platforms.

Asklayer

Core Features and Functionality

Asklayer specializes in collecting customer feedback through micro-surveys and on-site interactions:

• Survey Types: Micro-surveys, on-site feedback, post-purchase
• Survey Deployment: On-site at multiple ecommerce touchpoints
• Customization: Highly customizable survey design and placement
• Reporting & Analytics: Dashboard with segmentation and insight filters
• Automation: Targeted triggers based on user behavior
• Data Export: CSV export available
• Mobile Support: Fully mobile responsive

Asklayer's strength lies in its ability to capture granular feedback during the shopping experience, enabling merchants to identify friction points before purchase.

Pricing Model

Asklayer offers a free plan with limited surveys and users, suitable for small businesses or trial purposes. Paid plans start at approximately $29 per month for the Basic plan, scaling with survey volume. This pricing is accessible for small to medium-sized Shopify stores.

Ease of Setup and Use

Asklayer is designed with Shopify merchants in mind, featuring a setup process integrated into the Shopify admin panel. Adding surveys to the site requires minimal technical skills, with visual editors to customize question placement and appearance. Users report an intuitive interface but note some learning curve around survey targeting rules.

Integrations

Asklayer offers native integration with Shopify, ensuring seamless syncing of customer data and on-site survey deployment without additional middleware. Integration with other ecommerce platforms is limited, as Asklayer is primarily focused on Shopify.

Customer Support and Documentation

Asklayer provides email support and detailed documentation centered on Shopify store use cases. Customer reviews praise responsive support but mention documentation could be expanded, particularly on advanced targeting and customization.

Best-Fit Customer Profile

Asklayer suits Shopify merchants who want to capture in-the-moment feedback directly on their store, optimizing the shopping experience through micro-surveys at various touchpoints. Ideal for businesses wanting qualitative insights throughout the funnel, from browsing to post-purchase.

Side-by-Side Comparison

The following table summarizes the key features and pricing models of Delighted and Asklayer:

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.