When evaluating attribution survey tools for online stores, it's essential to consider how each platform aligns with your business needs. Delighted and Asklayer offer distinct approaches to customer feedback collection, each with its own strengths and limitations.
Delighted vs Asklayer for Online Stores
Delighted is a customer feedback collection system that utilizes single-question surveys across multiple channels, including email, SMS, web links, and website integration, to gather and analyze customer, employee, partner, and vendor experience insights. (getapp.com) Asklayer, on the other hand, is a Shopify app designed for highly configurable, low-friction on-site, exit, post-purchase surveys, and email surveys, offering NPS and CSAT capabilities. (apps.shopify.com)
Core Features and Functionality
Delighted specializes in NPS, CSAT, and CES surveys delivered via email and SMS, providing a straightforward approach to measuring customer satisfaction. Its omnichannel survey delivery ensures that surveys are optimized for both mobile and desktop, with built-in survey throttling to prevent over-surveying. (delighted.com)
Asklayer focuses on micro-surveys and on-site feedback at multiple touchpoints within Shopify stores. It offers extensive branding control, custom colors, the ability to remove branding, AI-generated insights, question branching, and advanced targeting options. Asklayer supports various survey channels, including post-purchase, link, email, and popup surveys, and provides features like geotargeting, traffic source targeting, IP tracking, LTV & AOV analysis, real-time analytics, and AI action recommendations. (apps.shopify.com)
Pricing and Value
Delighted offers a free plan for up to 25 responses per month. Paid plans start at $19 per month for 50 responses, with higher tiers offering increased response limits and additional features. Pricing details should be verified for changes, but as of mid-2026, Delighted offers affordable entry pricing, aiming at leaner NPS/CSAT use cases. (zigpoll.com)
Asklayer provides a free plan for up to 25 responses per month. Paid plans start at $29 per month for 200 responses, with higher tiers offering unlimited responses and additional features. Asklayer's pricing is structured to accommodate businesses of various sizes, with generous survey response limits at mid to high tiers and advanced features justifying the cost. (asklayer.io)
Ease of Setup and Use
Delighted offers simple integration with a clean user interface and ready-made NPS/CSAT templates, making it easy to set up and use. (zigpoll.com)
Asklayer installs directly through Shopify’s app store with straightforward onboarding. The interface is minimal, focusing on quick deployment of micro-surveys. (zigpoll.com)
Integrations
Delighted integrates with over 35 platforms, including Shopify, Slack, Zendesk, Salesforce, Segment, and HubSpot, facilitating seamless data flow across various tools. (zigpoll.com)
Asklayer integrates with Shopify and offers over 5,000 integrations via webhooks, including Google Analytics, Klaviyo, and Mailchimp, enabling extensive customization and data analysis. (asklayer.io)
Customer Support and Documentation
Delighted provides email support with priority options and a comprehensive help center, ensuring users have access to necessary resources. (zigpoll.com)
Asklayer offers email support with responsive agents focused on Shopify merchants and provides clear documentation, reflecting its commitment to user assistance. (zigpoll.com)
Best-Fit Customer Profiles
Delighted is well-suited for small to medium-sized businesses seeking straightforward NPS/CSAT surveys via email or SMS without heavy setup or complex customization. (zigpoll.com)
Asklayer is ideal for mid to large Shopify stores needing versatile micro-surveys, robust targeting, and multi-channel feedback, particularly those with analytical capability to use advanced reports. (zigpoll.com)
Comparison Table
| Feature | Delighted | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | Micro-surveys, on-site feedback, post-purchase, NPS, CSAT, polls, quizzes, link surveys |
| Survey Channels | Email, SMS | On-site (multi-touchpoints), email, link, post-purchase |
| Customization | Basic branding customization (logo, colors) | Extensive branding control, custom colors, remove branding, AI-generated insights |
| Advanced Features | Unlimited surveys, CX projects, benchmark reports | Geotargeting, traffic source targeting, IP tracking, LTV & AOV analysis, real-time analytics, AI action recommendations |
| Integrations | 35+ free integrations including Slack, Zendesk; premium integrations like Salesforce, Segment, HubSpot | 5,000+ via webhooks; Shopify, Google Analytics, Klaviyo, Mailchimp |
| Pricing | Free plan for up to 25 responses/month; paid plans start at $19/month for 50 responses | Free plan for up to 25 responses/month; paid plans start at $29/month for 200 responses |
| Ease of Use | Simple integration; clean user interface with ready-made NPS/CSAT templates | Fast Shopify app installation; intuitive survey builder with drag-and-drop interface |
| Customer Support | Email support with priority options; comprehensive help center | Email support with responsive agents focused on Shopify merchants; clear documentation |
| Ideal Customer Profile | Small to medium-sized businesses seeking straightforward NPS/CSAT surveys via email or SMS | Mid to large Shopify stores needing versatile micro-surveys, robust targeting, and multi-channel feedback |
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll offers Shopify survey capabilities with post-purchase, on-site, and exit-intent surveys. It's a solid choice, particularly for brands wanting a mix of survey timing and channels combined with actionable customer feedback.
