Delighted and Asklayer are two distinct ecommerce feedback tools, each offering unique approaches to gathering customer insights. Delighted specializes in automated NPS, CSAT, and CES surveys delivered via email and SMS, while Asklayer focuses on Shopify-integrated micro-surveys and on-site feedback at multiple customer touchpoints. This comparison evaluates their features, pricing, ease of use, integrations, and ideal customer profiles to determine which tool best aligns with specific business needs.
Delighted
Core Features and Functionality
Delighted automates the collection of customer feedback through NPS, CSAT, and CES surveys sent via email and SMS. The platform offers basic customization options for survey templates and provides automatic score calculations along with trend reports. However, it lacks on-site feedback capabilities, limiting its ability to capture real-time insights during the shopping experience.
Pricing Model
Delighted offers a free plan that supports up to 200 survey responses per month, suitable for very small businesses or trial purposes. Paid plans start at approximately $224 per month for 2,500 responses, with pricing scaling based on survey volume. This pricing structure may be cost-prohibitive for smaller operations.
Ease of Setup and Use
The setup process for Delighted is straightforward, requiring minimal technical expertise. Users can configure and launch surveys within minutes. However, the lack of on-site survey deployment may limit its applicability for businesses seeking embedded feedback mechanisms.
Integrations
Delighted integrates with multiple platforms, including Salesforce, HubSpot, and Zendesk. For Shopify users, integration is achieved via Zapier and APIs, which may require additional configuration compared to native integrations.
Customer Support and Documentation
Delighted provides email and chat support, along with extensive documentation and best practice guides for survey design and analysis. Users find the help resources comprehensive and the support team knowledgeable.
Best-Fit Customer Profile
Delighted is well-suited for medium to large ecommerce businesses that prioritize automated post-purchase feedback collection through email and SMS. It is ideal for companies seeking a low-touch solution to measure customer sentiment and loyalty, especially those requiring multi-channel delivery.
Asklayer
Core Features and Functionality
Asklayer specializes in micro-surveys and on-site feedback collection at various customer touchpoints within the Shopify ecosystem. It offers highly customizable survey designs and placements, allowing merchants to gather contextual insights throughout the shopping journey. The platform provides real-time analytics and detailed reporting, enabling businesses to identify friction points and opportunities for optimization. However, it may require a steeper learning curve due to its extensive customization options.
Pricing Model
Asklayer offers a free plan with limited surveys and users, suitable for small businesses or those testing the platform. Paid plans start at $29 per month, scaling with survey volume and features. This pricing is accessible for small to medium-sized Shopify stores.
Ease of Setup and Use
Asklayer is designed with Shopify merchants in mind, featuring a setup process integrated into the Shopify admin panel. Adding surveys to the site requires minimal technical skills, with visual editors to customize question placement and appearance. Users report an intuitive interface but note some learning curve around survey targeting rules.
Integrations
Asklayer offers native integration with Shopify, ensuring seamless syncing and on-site survey deployment without additional middleware. It also provides integrations via API and Zapier for broader ecommerce workflows.
Customer Support and Documentation
Asklayer provides email and chat support, along with detailed documentation and tutorials centered on Shopify store use cases. Customer reviews praise responsive support but mention that documentation could be expanded, particularly on advanced targeting and customization.
Best-Fit Customer Profile
Asklayer is ideal for Shopify merchants who want to capture in-the-moment feedback directly on their store, optimizing the shopping experience through micro-surveys at various touchpoints. It suits businesses emphasizing continuous optimization of user experience and those seeking granular, contextual feedback throughout the customer journey.
Side-by-Side Comparison
| Feature | Delighted | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | Micro-surveys, on-site feedback, post-purchase |
| Survey Deployment | Email and SMS only | On-site at multiple ecommerce touchpoints |
| Customization | Basic template customization | Highly customizable survey design and placement |
| Reporting & Analytics | Automatic score calculation, trend reports | Real-time analytics, detailed reports |
| Automation | Automated survey delivery post-purchase | Targeted triggers based on user behavior |
| Data Export | CSV export available | CSV export available |
| Mobile Support | Mobile-friendly survey links | Fully mobile responsive |
| Free Tier | Up to 200 surveys/month | Limited surveys/users |
| Paid Plans Starting From | Approximately $224/month (2,500 responses) | $29/month (Basic), scaling with volume |
| Integrations | Salesforce, HubSpot, Zendesk; Shopify via Zapier and APIs | Native Shopify integration; API, Zapier |
| Support | Email and chat support; extensive documentation | Email and chat support; detailed documentation |
| Ideal User | Medium to large ecommerce businesses seeking automated post-purchase feedback | Shopify merchants needing detailed on-site feedback at multiple touchpoints |
Which to Choose
Choose Delighted if you are a medium to large ecommerce business seeking automated post-purchase feedback collection through email and SMS. Its simplicity and automation are beneficial for measuring customer sentiment and loyalty without on-site interaction.
Choose Asklayer if you are a Shopify merchant aiming to capture in-the-moment feedback directly on your store. Its micro-survey model helps identify obstacles and opportunities in real time on your website, useful for stores emphasizing continuous optimization of user experience.
Both tools serve ecommerce businesses but address different feedback strategies: Delighted emphasizes automated, post-purchase surveys via email and SMS; Asklayer focuses on embedded, on-site surveys within the Shopify ecosystem.
Worth a Look: Zigpoll
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