When evaluating attribution survey tools for small ecommerce businesses, Delighted, Asklayer, and Gojiberry are frequently compared due to their distinct approaches to capturing customer feedback. Each tool offers unique features, pricing models, and integration capabilities that cater to different business needs.

Delighted

Core Features and Functionality

Delighted specializes in delivering simple, automated surveys to measure customer satisfaction metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). These surveys are distributed via email and SMS, enabling businesses to gather feedback through direct customer engagement.

Pricing Model

Delighted offers tiered pricing based on response volume, with a free plan available for up to 200 responses per month. Paid plans start at approximately $224 per month for 250 responses, with higher tiers providing additional features and increased response limits. This pricing structure may be more suitable for medium to large ecommerce businesses.

Ease of Setup and Use

The setup process for Delighted is straightforward, involving the integration of survey links into email and SMS communications. The user interface is minimalist and easy to navigate, allowing businesses to deploy surveys quickly without extensive technical knowledge.

Integrations

Delighted integrates with multiple platforms, including Zendesk and Slack, facilitating seamless data flow across various tools. However, integration with Shopify requires API work, which may necessitate additional technical resources.

Customer Support and Documentation

Delighted provides email and phone support, along with an extensive knowledge base and tutorials. While support is generally responsive, the volume of enterprise-level clientele may lead to longer response times.

Best-Fit Customer Profile

Delighted is best suited for medium to large ecommerce businesses that prioritize customer experience metrics and have the resources to invest in comprehensive survey tools. Its focus on NPS, CSAT, and CES surveys makes it ideal for businesses seeking to measure and improve customer satisfaction at scale.

Asklayer

Core Features and Functionality

Asklayer is a Shopify-focused micro-survey and on-site feedback app that collects insights at multiple customer touchpoints. It allows businesses to deploy surveys at various stages of the customer journey, capturing immediate feedback through customizable question types.

Pricing Model

Asklayer offers a free tier with basic features, and paid plans start at approximately $29 per month. Pricing scales based on the number of responses and features, making it accessible for small to medium-sized businesses.

Ease of Setup and Use

The setup process involves installing the Asklayer app on Shopify and configuring survey placements across the site. While the interface is user-friendly, managing multiple micro-surveys at various touchpoints can become complex, requiring ongoing maintenance.

Integrations

Asklayer integrates natively with Shopify, focusing on micro-surveys embedded on the storefront. It offers API support for other platforms, enabling broader data syncing.

Customer Support and Documentation

Asklayer provides email and chat support during business hours, along with well-maintained documentation and an active user community. This support structure is beneficial for businesses seeking assistance with survey deployment and management.

Best-Fit Customer Profile

Asklayer is ideal for merchants who want to capture micro-feedback across multiple site touchpoints and are comfortable managing survey proliferation. Its focus on Shopify makes it particularly suitable for businesses operating exclusively on this platform.

Gojiberry

Core Features and Functionality

Gojiberry specializes in post-purchase attribution surveys and customer polls, focusing on understanding the factors influencing purchase decisions. It offers simple surveys and polls that can be customized to gather specific insights from customers after they complete a purchase.

Pricing Model

Gojiberry offers a free plan with limited features, and paid plans start at approximately $39 per month. Pricing tiers are fewer, with premium features available in higher plans, which may be less flexible for smaller startups.

Ease of Setup and Use

The setup process is straightforward, with minimal configuration required for Shopify integration. However, the user interface is less polished, and setup may require manual configuration, leading to a steeper learning curve for some users.

Integrations

Gojiberry is primarily focused on Shopify, with limited integrations beyond the platform itself. This focus ensures seamless operation within the Shopify ecosystem but may limit flexibility for businesses using multiple platforms.

Customer Support and Documentation

Gojiberry offers email support, but documentation is limited, and the user community is smaller compared to other tools. This may result in slower issue resolution and less comprehensive self-help resources.

Best-Fit Customer Profile

Gojiberry is suitable for startups focused on post-purchase attribution with basic polling needs. Its simplicity and focus on Shopify make it a good fit for businesses seeking straightforward post-purchase insights without the need for extensive customization.

Three-Way Comparison

The following table summarizes the key features, pricing, integrations, and best-fit customer profiles for Delighted, Asklayer, and Gojiberry:

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.