When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that align with your specific needs. Delighted, Asklayer, and Qualaroo are three prominent options, each offering unique features tailored to different business requirements.
Delighted vs Asklayer vs Qualaroo for small ecommerce businesses
Delighted, Asklayer, and Qualaroo are three prominent NPS survey tools frequently compared by small ecommerce businesses seeking to gather customer feedback and enhance user experience. Each platform offers distinct features, pricing structures, and integration capabilities, making it crucial to assess which aligns best with your business objectives.
Core Features and Functionality
| Feature | Delighted | Asklayer | Qualaroo |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | Micro-surveys, on-site feedback, post-purchase, NPS, CSAT, CES, quizzes, polls, link surveys | NPS, CSAT, CES via on-site nudges with AI-powered sentiment analysis |
| Survey Channels | Email, SMS | On-site (multi-touchpoints), email, link, post-purchase | On-site nudges, email |
| Customization | Basic branding (logo, colors) | Extensive branding control, custom colors, remove branding, AI-generated insights, question branching | Customizable placement, AI-driven sentiment analysis |
| Advanced Features | Unlimited surveys, CX projects, benchmark reports | Geotargeting, traffic source targeting, IP tracking, LTV & AOV analysis, real-time analytics, AI action recommendations | Sentiment analysis by IBM Watson, exit surveys, advanced targeting |
Delighted focuses on straightforward NPS, CSAT, and CES surveys delivered via email and SMS, making it suitable for businesses seeking simplicity. However, its customization options are limited compared to competitors.
Asklayer offers a comprehensive suite, including micro-surveys, on-site feedback, and post-purchase surveys. It provides extensive customization and advanced targeting features, catering to businesses aiming for in-depth customer insights. The complexity of its features may require a steeper learning curve.
Qualaroo specializes in on-site nudges with AI-powered sentiment analysis, enabling real-time feedback collection. Its advanced targeting and exit surveys are beneficial for understanding user behavior. The reliance on on-site engagement may limit reach compared to email-based surveys.
Pricing and Value
| Plan | Delighted | Asklayer | Qualaroo |
|---|---|---|---|
| Free Plan | Not available | Yes, with limited responses | Yes, up to 50 responses |
| Entry-Level Paid Plan | $199/month | $29/month | $19.99/month |
| Mid-Tier Plan | $399/month | $49/month | $49.99/month |
| Enterprise Plan | Custom pricing | $299/month | $149.99/month |
Delighted offers a free trial but lacks a free tier. Its pricing is higher, which may be a consideration for small businesses with limited budgets.
Asklayer provides a free plan suitable for startups, with paid plans starting at $29/month, offering scalability as businesses grow. The Enterprise plan at $299/month includes additional support and features.
Qualaroo offers a free plan with up to 50 responses, and paid plans start at $19.99/month, making it accessible for small businesses. The Enterprise plan at $149.99/month includes advanced features and support.
Ease of Setup and Use
Delighted features a clean user interface with ready-made NPS/CSAT templates, facilitating easy survey creation. However, its limited customization options may not meet all business needs.
Asklayer offers a fast Shopify app installation with no credit card required. Its intuitive survey builder with a drag-and-drop interface and real-time analytics dashboard enhances user experience. The complexity of its features may require a steeper learning curve.
Qualaroo provides a straightforward setup with customizable placement for on-site nudges. Its AI-driven sentiment analysis adds value but may require time to interpret effectively.
Integrations
| Integration | Delighted | Asklayer | Qualaroo |
|---|---|---|---|
| Shopify | Yes | Yes | Yes |
| Email Marketing | HubSpot, Salesforce (premium) | Klaviyo, Mailchimp | Mailchimp, HubSpot, Marketo, Eloqua |
| Analytics | Google Analytics | Google Analytics | Google Analytics, Tableau, Adobe Analytics |
| CRM | Salesforce | Not specified | Salesforce, HubSpot |
| Others | Slack, Zendesk, Segment, Intercom | Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Intercom, Zapier, Slack, Segment, FullStory |
Delighted integrates with platforms like HubSpot and Salesforce, suitable for businesses using these tools. Its integration options are more limited compared to competitors.
Asklayer offers integrations with Shopify, Klaviyo, Mailchimp, and Google Analytics, among others, providing flexibility for various business setups.
Qualaroo integrates with platforms like Salesforce, HubSpot, Mailchimp, and Google Analytics, offering a range of options for businesses.
Customer Support and Documentation
Delighted provides support through email and a comprehensive help center, with additional support available on higher-tier plans.
Asklayer offers support via email and a knowledge base, with dedicated account managers for Enterprise plan users.
Qualaroo provides support through email, chat, and a help center, with additional support options for higher-tier plans.
Best-Fit Customer Profile
Delighted is ideal for small businesses seeking straightforward NPS/CSAT surveys with basic customization and integration needs.
Asklayer suits growing businesses requiring multi-touchpoint surveys, advanced targeting, and extensive customization.
Qualaroo is best for businesses focusing on on-site feedback with AI-driven insights and advanced targeting capabilities.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility for gathering customer feedback.
