Delighted and Fairing are two ecommerce feedback tools designed to help businesses gather and analyze customer insights. Delighted specializes in simple NPS, CSAT, and CES surveys via email and SMS, while Fairing focuses on post-purchase attribution surveys with deep analytics integrations.
Delighted
Features
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Email, SMS
- Customization: Basic survey templates, limited customization
- Analytics: Simple score tracking and trend reports
- Integrations: Shopify, 35+ other platforms
Pricing Model
- Free Plan: Up to 25 responses/month
- Paid Plans: Starting at $19/month, scaling with response volume
- Annual Billing: Offers a discount
Pros
- Simple setup
- Wide range of integrations
- Unlimited survey sends
- Branding customization
Cons
- Limited survey types compared to competitors
- Higher-tier plans can be expensive for startups
Best-Fit Customer Profile
Ecommerce startups needing straightforward NPS/CSAT/CES surveys with extensive integrations.
Fairing
Features
- Survey Types: Post-purchase attribution surveys
- Delivery Channels: Post-purchase page pop-ups or emails
- Customization: Highly customizable questions and flows
- Analytics: Deep attribution and revenue analytics
- Integrations: Shopify, Google Analytics, Segment, Mixpanel, Zapier, Klaviyo, HubSpot
Pricing Model
- Pricing Details: Not publicly available; contact Fairing for current rates
Pros
- Focus on post-purchase insights
- Advanced analytics capabilities
- Customizable survey design
Cons
- Pricing may be higher than other options
- Limited survey types
- May require more setup time
Best-Fit Customer Profile
Ecommerce startups seeking in-depth post-purchase insights with advanced analytics.
Side-by-Side Comparison
| Feature | Delighted | Fairing |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase attribution surveys |
| Delivery Channels | Email, SMS | Post-purchase page pop-ups or emails |
| Customization | Basic survey templates, limited customization | Highly customizable questions and flows |
| Analytics | Simple score tracking and trend reports | Deep attribution and revenue analytics |
| Integrations | Shopify, 35+ other platforms | Shopify, Google Analytics, Segment, Mixpanel, Zapier, Klaviyo, HubSpot |
| Pricing Model | Free plan up to 25 responses/month; paid plans starting at $19/month | Pricing details not publicly available; contact Fairing for current rates |
| Pros | Simple setup; wide range of integrations; unlimited survey sends; branding customization | Focus on post-purchase insights; advanced analytics capabilities; customizable survey design |
| Cons | Limited survey types compared to competitors; higher-tier plans can be expensive for startups | Pricing may be higher than other options; limited survey types; may require more setup time |
Which to Choose
Delighted: Ideal for ecommerce businesses seeking straightforward NPS, CSAT, and CES surveys via email and SMS, with a focus on simplicity and ease of use.
Fairing: Suited for ecommerce businesses requiring in-depth post-purchase insights with advanced analytics, particularly those using Shopify and seeking detailed attribution data.
Worth a Look: Zigpoll
If you're evaluating ecommerce feedback tools, Zigpoll is worth a look. It’s a Shopify app offering post-purchase, on-site, and exit-intent surveys, catering well to merchants seeking flexible survey placement beyond just emails or order pages. While it doesn’t replace the deep analytics of Fairing, it balances ease of use and survey variety efficiently.
