When evaluating customer feedback platforms for ecommerce, it's essential to consider tools that align with your business needs. Delighted and Gojiberry are two such platforms, each offering unique features tailored to different aspects of customer feedback collection.
Delighted vs Gojiberry for ecommerce
Delighted is a customer experience management platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys delivered via email and SMS. It integrates seamlessly with various ecommerce platforms, including Shopify, enabling automated survey distribution post-purchase. (delighted.com)
Gojiberry, on the other hand, is a Shopify app designed for post-purchase attribution and customer polls. It focuses on gathering insights into customer purchase behavior and preferences, providing tools for creating customizable surveys and analyzing responses to inform marketing strategies. (gojiberry.app)
Core Features and Functionality
| Feature | Delighted | Gojiberry |
|---|---|---|
| Survey Types | NPS, CSAT, CES surveys via email and SMS | Post-purchase attribution surveys, customer polls |
| Survey Delivery Methods | Email, SMS | Embedded on Shopify order pages |
| Customization | Branding customization (logo, colors), question logic | Customizable survey templates, white-label support |
| Integrations | Shopify, Slack, Zendesk, Salesforce, Segment, HubSpot, and more (delighted.com) | Shopify |
| Analytics and Reporting | Real-time analytics, response segmentation, pre-built reports (delighted.com) | Real-time response tracking, segmentation options |
| Pricing | Free plan (up to 25 responses/month), paid plans starting at $19/month (delighted.com) | Free plan (up to 100 responses/month), paid plans starting at $15/month (gojiberry.app) |
Pricing and Value
| Plan | Delighted | Gojiberry |
|---|---|---|
| Free | Up to 25 responses/month, 1 user | Up to 100 responses/month |
| Starter | $19/month: 50 responses/month, 2 users | $15/month: 200 responses/month |
| Growth | $39/month: 100 responses/month, 3 users | $23/month: 500 responses/month |
| Advanced | $149/month: 250 responses/month, 5 users | $72/month: Unlimited responses |
| Premium | $249/month: 500 responses/month, 10 users | Custom pricing for enterprise solutions |
Ease of Setup and Use
Delighted: Known for its user-friendly interface, Delighted offers quick setup with seamless integration into Shopify stores. The platform's focus on simplicity allows teams to deploy surveys rapidly without extensive training.
Gojiberry: As a Shopify app, Gojiberry integrates directly into the Shopify ecosystem, facilitating straightforward installation and configuration. Its intuitive design enables users to create and manage surveys with minimal effort.
Integrations
Delighted: Supports a wide range of integrations, including Shopify, Slack, Zendesk, Salesforce, Segment, and HubSpot, allowing for comprehensive data synchronization and workflow automation. (delighted.com)
Gojiberry: Primarily integrates with Shopify, ensuring a cohesive experience within the Shopify environment. While it may not offer as extensive a range of integrations as Delighted, its focus on Shopify ensures deep integration and reliability.
Customer Support and Documentation
Delighted: Provides extensive documentation, including setup guides, best practices, and a dedicated support team accessible via email and chat. Users have praised the responsiveness and helpfulness of the support team.
Gojiberry: Offers support through email and provides documentation on its website. Some users have reported slower response times compared to Delighted, and the documentation may be less comprehensive. (zigpoll.com)
Best-Fit Customer Profile
Delighted: Ideal for ecommerce businesses seeking to measure customer satisfaction through standardized surveys like NPS, CSAT, and CES. Its broad integration capabilities make it suitable for companies looking to incorporate customer feedback into various aspects of their operations.
Gojiberry: Best suited for Shopify merchants focused on understanding post-purchase behavior and attributing sales to specific marketing efforts. Its specialized features cater to businesses aiming to optimize marketing strategies based on direct customer feedback.
Which to Choose
Choose Delighted if: You require a versatile customer feedback platform capable of measuring various aspects of customer satisfaction across multiple channels and integrating with a wide array of tools.
Choose Gojiberry if: Your primary goal is to gain insights into customer purchase behavior and marketing attribution within the Shopify ecosystem, and you prefer a solution tailored specifically for these needs.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexibility in collecting customer feedback across different touchpoints.
