When evaluating attribution survey tools for Shopify Plus merchants, it's essential to consider how each tool aligns with your business needs. Delighted and Gojiberry are two prominent options, each offering unique features tailored to different aspects of customer feedback and attribution.
Delighted
Delighted is a survey tool designed to gather customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS. It focuses on measuring customer sentiment and satisfaction, providing insights that can inform product development and customer service improvements.
Features and Functionality
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Email, SMS
- Analytics: Real-time reporting, response segmentation
- Customization: Limited customization options
Pricing Model
Delighted offers a free plan allowing up to 200 surveys per month with basic reporting. Paid plans start at approximately $49 per month for 800 surveys, providing more detailed analytics. This pricing is comparable to other survey tools but may be higher for merchants with larger response volumes.
Ease of Setup and Use
The setup process is straightforward, involving integration with your email or SMS service and adding survey links to post-purchase communications. The user interface is minimalistic and user-friendly, focusing on survey distribution and analysis rather than extensive customization.
Integrations
Delighted integrates with Shopify and major email marketing platforms like Mailchimp. It also supports webhooks for custom integrations but lacks direct CRM connectors.
Customer Support and Documentation
Delighted provides comprehensive documentation and responsive customer support, assisting merchants in effectively utilizing the platform.
Best-Fit Customer Profile
Delighted is well-suited for merchants seeking a simple, cost-effective solution to measure customer satisfaction through email and SMS surveys. It's ideal for businesses that prioritize understanding customer sentiment without the need for complex attribution analysis.
Gojiberry
Gojiberry is a Shopify app designed for post-purchase attribution and customer polls, focusing on gathering insights directly from customers after a purchase. It aims to help merchants understand customer behavior, preferences, and the effectiveness of marketing efforts.
Features and Functionality
- Survey Types: Post-purchase attribution, customer polls
- Delivery Channels: Embedded on order status page, email, product inserts, social media
- Customization: Intuitive survey templates, conditional logic, image inclusion
- Segmentation: Targeted surveys based on customer behavior
Pricing Model
Gojiberry offers a free plan with limited responses. Paid plans start at $29 per month, with higher tiers offering more responses and advanced features. Pricing is focused on Shopify merchants, with attribution reporting tied directly to Shopify sales data.
Ease of Setup and Use
The setup involves installing the Shopify app and configuring surveys through an intuitive dashboard. The interface is user-friendly, with pre-built templates and customization options that may require a learning curve for full utilization.
Integrations
Gojiberry integrates natively with Shopify, embedding surveys directly on the order status page. It also supports various channels like email, product inserts, and social media for survey distribution.
Customer Support and Documentation
Gojiberry provides support through its website and offers documentation to assist merchants in survey creation and analysis.
Best-Fit Customer Profile
Gojiberry is ideal for merchants seeking in-depth insights into customer behavior and marketing effectiveness through post-purchase surveys. It's well-suited for businesses aiming to optimize marketing strategies and product offerings based on direct customer feedback.
Side-by-Side Comparison
| Feature | Delighted | Gojiberry |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase attribution, customer polls |
| Delivery Channels | Email, SMS | Embedded on order status page, email, product inserts, social media |
| Customization | Limited | Intuitive templates, conditional logic, image inclusion |
| Segmentation | Basic response segmentation | Targeted surveys based on customer behavior |
| Pricing Model | Free plan (up to 200 surveys/month); paid plans starting at $49/month | Free plan with limited responses; paid plans starting at $29/month |
| Integrations | Shopify, Mailchimp, webhooks | Native Shopify integration, various channels |
| Ease of Setup | Quick setup with email/SMS integration | Installation via Shopify app, intuitive dashboard setup |
| Customer Support | Comprehensive documentation, responsive support | Support through website, documentation available |
| Best-Fit Customer Profile | Merchants seeking simple customer satisfaction surveys via email/SMS | Merchants aiming for in-depth post-purchase insights and marketing optimization |
Which to Choose
When deciding between Delighted and Gojiberry, consider your specific business needs:
Delighted: If your primary goal is to measure customer satisfaction through straightforward email and SMS surveys, Delighted offers a cost-effective and easy-to-implement solution.
Gojiberry: If you're looking to gain deeper insights into customer behavior and the effectiveness of your marketing efforts through post-purchase surveys, Gojiberry provides a more comprehensive approach tailored for Shopify merchants.
Evaluate your objectives, budget, and desired level of insight to determine which tool aligns best with your business strategy.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
