When evaluating survey tools for Shopify Plus merchants, two options stand out: Delighted and Gojiberry. Both aim to enhance customer insights through surveys but differ in their approaches and features. This comparison delves into their core functionalities, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Core Features and Functionality
Delighted focuses on delivering simple Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys via email and SMS. Its key features include:
- Survey Delivery: Automated email and SMS surveys triggered post-purchase.
- Analytics: Real-time reporting with basic segmentation.
- Integration: Seamless connection with Shopify for survey automation.
Gojiberry, on the other hand, offers a more comprehensive suite tailored for e-commerce:
- Survey Types: Supports pre-purchase and post-purchase surveys, including marketing attribution and customer polls.
- Customization: Provides customizable survey templates and the ability to include images in surveys.
- Segmentation: Advanced targeting options to display surveys to specific customer segments.
- Pre-Purchase Surveys: Allows gathering insights before purchase, aiding in marketing strategy refinement.
- White Labeling: Option to remove branding for a more cohesive brand experience.
- Multilingual Support: Surveys can be customized into various languages, enhancing accessibility for diverse customer bases.
Pricing and Value
Delighted offers a free plan allowing up to 200 surveys per month with basic reporting. Paid plans start at approximately $49 per month for 800 surveys, providing more detailed analytics. This pricing is comparable to other tools but offers fewer advanced features.
Gojiberry provides several pricing tiers:
- Free Plan: Up to 100 responses per month.
- Starter Plan: $18 per month for up to 200 responses.
- Growth Plan: $46 per month for up to 500 responses.
- Plus Plan: $30 per month for unlimited responses, including white labeling and dedicated account manager.
- Premium Plan: $180 per month for unlimited responses with additional features like pre- and post-purchase surveys and product quiz builder.
Gojiberry's pricing is competitive, especially with its early bird discounts, offering significant value for the features provided.
Ease of Setup and Use
Delighted is known for its user-friendly interface and quick setup. Integration with Shopify is straightforward, allowing merchants to start collecting feedback with minimal effort. The platform's simplicity is ideal for those seeking a no-fuss solution.
Gojiberry also emphasizes ease of use with intuitive survey templates that require no coding. The setup process is designed to be quick, enabling merchants to deploy surveys efficiently. Its drag-and-drop interface and customizable options cater to users with varying technical expertise.
Integrations
Delighted integrates seamlessly with Shopify, automating survey triggers based on purchase events. It also connects with major email marketing platforms like Mailchimp and supports webhooks for custom integrations. However, it lacks direct CRM connectors, which might be a limitation for merchants seeking deeper data integration.
Gojiberry is specifically designed for Shopify, ensuring tight integration with the platform. It supports survey distribution via email, product inserts, and social media, providing flexibility in how surveys reach customers. The app's focus on e-commerce ensures that all features are tailored to enhance the shopping experience.
Customer Support and Documentation
Delighted offers comprehensive support through email and a detailed knowledge base. The documentation is clear, assisting users in setting up and optimizing their surveys. However, some users have reported that response times can vary, which might be a consideration for those needing prompt assistance.
Gojiberry provides responsive customer support with options for live chat and email. The team is known for its proactive approach, offering guidance on survey best practices and customization. The documentation is extensive, covering various aspects of survey creation and analysis, which is beneficial for users looking to maximize the tool's potential.
Best-Fit Customer Profile
Delighted is well-suited for merchants seeking a straightforward, automated survey solution to measure customer satisfaction and loyalty. Its simplicity makes it ideal for businesses that want to gather feedback without extensive customization or additional features.
Gojiberry caters to merchants looking for a versatile survey tool that offers both pre- and post-purchase insights. Its advanced features, such as segmentation, white labeling, and multilingual support, make it suitable for businesses aiming to gain in-depth customer insights and refine their marketing strategies.
Comparison Table
| Feature | Delighted | Gojiberry |
|---|---|---|
| Survey Types | NPS, CSAT, CES surveys via email and SMS | Pre-purchase and post-purchase surveys, including marketing attribution and customer polls |
| Customization | Limited to basic survey templates | Customizable templates, image inclusion, and white labeling |
| Segmentation | Basic response segmentation | Advanced targeting options for specific customer segments |
| Pre-Purchase Surveys | Not supported | Supported, aiding in marketing strategy refinement |
| Multilingual Support | Not available | Available, enhancing accessibility for diverse customer bases |
| Pricing | Free plan up to 200 surveys; paid plans starting at $49/month for 800 surveys | Free plan up to 100 responses; paid plans starting at $18/month for 200 responses |
| Integrations | Shopify, Mailchimp, webhooks | Shopify, email, product inserts, social media |
| Customer Support | Email support, knowledge base | Live chat, email support, extensive documentation |
Which to Choose?
When deciding between Delighted and Gojiberry, consider your business's specific needs:
Choose Delighted if you require a simple, automated solution to measure customer satisfaction through NPS, CSAT, and CES surveys. Its ease of use and straightforward setup make it ideal for merchants seeking basic feedback mechanisms without the need for extensive customization.
Choose Gojiberry if you're looking for a comprehensive survey tool that offers both pre- and post-purchase insights, advanced customization, and features like white labeling and multilingual support. Its versatility is well-suited for merchants aiming to gain in-depth customer insights and refine their marketing strategies.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional avenues to gather customer feedback and enhance your marketing efforts.
