When evaluating survey tools for Shopify stores, two prominent options are Delighted and Grapevine Surveys. Both aim to capture zero-party data—information customers willingly provide—but they differ in approach, features, and pricing. This comparison will delve into their core functionalities, pricing structures, ease of use, integrations, customer support, and ideal customer profiles to help you determine which aligns best with your business needs.
Delighted vs Grapevine Surveys for Shopify Stores
Overview
Delighted is a straightforward survey tool offering NPS, CSAT, and CES surveys via email and SMS. It's designed for e-commerce businesses seeking to gather customer feedback efficiently. Grapevine Surveys, on the other hand, is a Shopify-specific app that facilitates post-purchase surveys directly on the order status page, enabling merchants to collect feedback at a critical point in the customer journey.
Core Features and Functionality
| Feature | Delighted | Grapevine Surveys |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, NPS, CSAT, Attribution, POS, Email, Embedded, Standalone Landing Page Surveys |
| Response Collection | Email and SMS | Post-purchase page, Email, Embedded, POS, Standalone Landing Page |
| Integrations | Shopify, Slack, Zendesk, 35+ others (delighted.com) | Shopify Flow, Klaviyo, GA4, Google Sheets, POS, and more (apps.shopify.com) |
| Multi-language Support | Yes | Yes |
| Customization Options | Branding customization (logo, colors) (delighted.com) | Conditional logic, custom styles, drag-and-drop editor (apps.shopify.com) |
| Reporting and Analytics | Basic analytics and reporting | Advanced reporting with filters, segmentation, and unlimited responses (apps.shopify.com) |
Pricing and Value
| Plan | Delighted | Grapevine Surveys |
|---|---|---|
| Free Plan | 25 responses/month, 1 user | Not available |
| Starter | $19/month, 50 responses/month, 2 users (delighted.com) | $25/month, unlimited responses, all features included (grapevine-surveys.com) |
| Growth | $39/month, 100 responses/month, 3 users (delighted.com) | Same as Starter |
| Advanced | $149/month, 250 responses/month, 5 users (delighted.com) | Same as Starter |
| Premium | $249/month, 500 responses/month, 10 users (delighted.com) | Same as Starter |
Delighted's tiered pricing can become costly as your response volume grows, whereas Grapevine's flat rate offers better scalability for high-volume stores.
Ease of Setup and Use
Delighted provides a user-friendly interface with easy integration into Shopify, allowing for quick survey deployment. Grapevine Surveys, built specifically for Shopify, offers seamless integration and a straightforward setup process, enabling merchants to launch surveys without technical expertise.
Integrations
Delighted integrates with over 35 platforms, including Shopify, Slack, and Zendesk, facilitating data synchronization across various tools. Grapevine Surveys integrates with Shopify Flow, Klaviyo, GA4, Google Sheets, and POS systems, providing a comprehensive suite for data management and analysis.
Customer Support and Documentation
Delighted offers extensive documentation and responsive customer support to assist users. Grapevine Surveys provides dedicated support with personalized assistance, ensuring merchants can effectively utilize the app's features.
Best-Fit Customer Profile
Delighted is suitable for businesses seeking a simple, cost-effective solution for collecting customer feedback via email and SMS. Grapevine Surveys is ideal for Shopify merchants aiming to gather in-depth insights through post-purchase surveys directly on the order status page, benefiting from unlimited responses and a flat-rate pricing model.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing a comprehensive approach to capturing customer feedback across various touchpoints.
