When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. Delighted, KnoCommerce, and SurveyMonkey are three prominent options, each offering unique features tailored to different aspects of customer feedback collection.

Delighted

Delighted specializes in measuring customer experience through concise surveys, primarily focusing on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). These surveys are typically delivered via email or SMS, enabling businesses to gather quick, actionable insights.

Features:

• Survey Types: NPS, CSAT, CES
• Delivery Channels: Email, SMS
• Customization: Limited to branding elements like colors and logos
• Integrations: Shopify, Zendesk, HubSpot, Salesforce, Slack (help.delighted.com)

Pricing: Delighted operates on a per-response pricing model, with plans starting at approximately $224 per month for up to 500 responses. This structure can become costly at higher response volumes. (vendr.com)

Pros:

• Quick setup with pre-built templates
• Real-time response collection and alerts
• Integrates with various platforms

Cons:

• Limited survey customization beyond basic branding
• Pricing can be expensive for high response volumes

Best Fit: Ideal for businesses seeking straightforward, frequent feedback on customer satisfaction without the need for complex survey designs.

KnoCommerce

KnoCommerce is a Shopify-native survey tool designed to capture post-purchase attribution data through multi-question flows and zero-party data collection. It aims to help e-commerce brands understand customer purchase motivations and product feedback more deeply.

Features:

• Survey Types: Multi-question post-purchase surveys
• Delivery Channels: On-site Shopify checkout surveys
• Customization: Conditional logic with branching flows
• Attribution Tracking: Robust post-purchase attribution
• Integrations: Shopify native, plus Zapier for others (zigpoll.com)

Pricing: KnoCommerce offers a free plan covering a limited number of responses (e.g., 50 per month). Paid plans start around $29 per month and scale with response volume and advanced features like custom branding and integrations. (zigpoll.com)

Pros:

• Deep integration with Shopify
• Advanced survey logic and customization
• Focus on post-purchase insights

Cons:

• Setup can be more involved, requiring thoughtful survey design
• Limited integrations outside of Shopify

Best Fit: Suitable for e-commerce businesses aiming to gather detailed post-purchase feedback and understand customer motivations.

SurveyMonkey

SurveyMonkey is a versatile survey platform suitable for large-scale surveys and statistical analysis, making it ideal for market research and academic studies. It offers a wide range of question types and advanced logic features.

Features:

• Survey Types: Customizable surveys with various question types
• Delivery Channels: Email, web links
• Customization: Extensive, including advanced logic and piping
• Integrations: Over 100 tools, including Salesforce, HubSpot, and more (surveysensum.com)

Pricing: SurveyMonkey uses a per-user subscription model with annual response quotas. At low volumes (100–1,000 responses per month), the cheapest annual plan runs $468 per year, which is slightly more than Delighted's $420 per year. At 5,000 responses, SurveyMonkey jumps to $1,668 per year with no monthly billing option. (feedback.tools)

Pros:

• Highly customizable survey builder
• Wide range of templates and question types
• Integrates with over 100 tools

Cons:

• Overwhelming for simple customer experience use cases
• Not built for real-time customer support follow-ups
• No native AI for insights or summarization (surveysensum.com)

Best Fit: Ideal for businesses needing advanced survey capabilities and in-depth analysis, particularly in market research and academic studies.

Three-Way Comparison