When evaluating attribution survey tools for online stores, Delighted and Promoter.io offer distinct features tailored to different business needs. Delighted provides simple NPS, CSAT, and CES surveys via email and SMS, focusing on ease of use and quick deployment. Promoter.io specializes in NPS surveys with automated scheduling and lifecycle measurement, offering in-depth analytics and customer journey tracking.
Delighted
Features
- Survey Types: NPS, CSAT, CES
- Survey Channels: Email, SMS
- Customization: Basic branding and question customization
- Automated Scheduling: Basic recurring surveys
- Reporting & Analytics: Simple dashboards, export options
- Multi-language Support: Yes
Pricing Model
- Free Plan: Up to 200 responses per month
- Paid Plans: Starting at $19 per month for 50 responses, with higher tiers offering increased response limits and additional features
Ease of Setup and Use
- Quick setup with minimal configuration
- User-friendly interface suitable for teams seeking rapid deployment
Integrations
- Ecommerce Platforms: Shopify
- Email Providers: Mailchimp, Klaviyo, HubSpot
- Help Desk & CRM: Zendesk, Salesforce
- Other: Zapier for additional integrations
Customer Support and Documentation
- Email support, knowledge base, and community forums
- Support is reliable but can be slow during peak times
Best-Fit Customer Profile
- Ecommerce startups needing simple, fast NPS/CSAT surveys via email/SMS with minimal setup and budget-conscious pricing
Promoter.io
Features
- Survey Types: NPS
- Survey Channels: Email, web
- Customization: Customizable survey templates
- Automated Scheduling: Advanced lifecycle scheduling and automation
- Reporting & Analytics: Detailed NPS analytics, segmentation, trend tracking
- Multi-language Support: Yes
Pricing Model
- Free Plan: Up to 100 responses per month
- Paid Plans: Starting at $199 per month for up to 1,000 responses, with higher tiers offering increased response limits and additional features
Ease of Setup and Use
- Initial setup is more complex due to advanced features
- Requires time to configure automated scheduling and segmentation
Integrations
- Ecommerce Platforms: Shopify
- Email Providers: HubSpot, Salesforce, Zendesk
- Help Desk & CRM: Zendesk, Salesforce, Intercom
- Other: API access, Zapier
Customer Support and Documentation
- Email and phone support available depending on plan
- Extensive onboarding help for enterprise customers but less accessible for lower tiers
Best-Fit Customer Profile
- Growth-stage ecommerce businesses requiring detailed NPS lifecycle analytics, automation, and CRM integrations
Side-by-Side Comparison
| Feature | Delighted | Promoter.io |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS |
| Survey Channels | Email, SMS | Email, Web |
| Customization | Basic branding and question customization | Customizable survey templates |
| Automated Scheduling | Basic recurring surveys | Advanced lifecycle scheduling and automation |
| Reporting & Analytics | Simple dashboards, export options | Detailed NPS analytics, segmentation, trend tracking |
| Multi-language Support | Yes | Yes |
| Free Plan | Up to 200 responses per month | Up to 100 responses per month |
| Paid Plans | Starting at $19 per month for 50 responses | Starting at $199 per month for up to 1,000 responses |
| Integrations | Shopify, Mailchimp, Klaviyo, HubSpot, Zendesk, Salesforce, Zapier | Shopify, HubSpot, Salesforce, Zendesk, Intercom, API access, Zapier |
| Customer Support | Email support, knowledge base, community forums | Email and phone support (depending on plan), extensive onboarding help |
| Best-Fit Customer Profile | Ecommerce startups needing simple, fast NPS/CSAT surveys via email/SMS with minimal setup and budget-conscious pricing | Growth-stage ecommerce businesses requiring detailed NPS lifecycle analytics, automation, and CRM integrations |
Which to Choose
Delighted: Ideal for small to mid-sized ecommerce businesses seeking a straightforward, cost-effective solution for gathering customer feedback through NPS, CSAT, and CES surveys via email and SMS.
Promoter.io: Suited for larger ecommerce businesses or those in growth stages that require advanced NPS analytics, automated survey scheduling, and deep integrations with CRM and help desk systems.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
