When evaluating NPS survey software for Shopify stores, it's essential to consider tools that align with your specific business needs. Delighted, Qualaroo, and SurveySparrow are three prominent options, each offering unique features and functionalities.
Delighted
Delighted specializes in simple, scalable NPS, CSAT, and CES surveys delivered via email and SMS.
Core Features and Functionality
- Survey Types: NPS, CSAT, CES
- Delivery Channels: Email, SMS
- Customization: Basic branding options; limited question logic
- Automation: Trigger surveys via API
Pricing Model
Delighted offers a free tier for up to 100 responses per month. Paid plans start at approximately $224 per month for 1,000 responses annually. Pricing scales with response volume, which can be a consideration for stores with high customer engagement.
Ease of Setup and Use
Delighted is known for its straightforward setup process. Integration with Shopify is seamless, allowing merchants to deploy surveys quickly without extensive technical knowledge.
Integrations
Delighted integrates directly with Shopify, enabling automatic post-purchase survey triggers. It also supports integrations with platforms like Zendesk and Freshsales.
Customer Support and Documentation
Delighted provides email and chat support, along with a knowledge base focused on e-commerce survey deployment. Enterprise customers receive phone support and service level agreements (SLAs). However, some users note that documentation can be limited for advanced use cases.
Best-Fit Customer Profile
Delighted is ideal for small to mid-sized Shopify stores seeking a simple, cost-effective solution for collecting post-purchase feedback without the need for complex customization.
Qualaroo
Qualaroo focuses on on-site micro-surveys, often referred to as "nudges," with AI-powered sentiment analysis.
Core Features and Functionality
- Survey Types: On-site micro-surveys
- Delivery Channels: Website (via JavaScript snippet)
- Customization: Extensive targeting and branching logic
- AI Sentiment Analysis: Automatically interprets the emotional tone of responses
Pricing Model
Qualaroo's pricing starts at approximately $80 per month for the Nudge Basic plan, with higher tiers offering more responses and advanced features. Enterprise pricing is available upon request. A free trial is offered with limited usage.
Ease of Setup and Use
Setting up Qualaroo involves adding a JavaScript snippet to your Shopify store and configuring targeting rules. This process may require some technical knowledge, making it more suitable for merchants with dedicated marketing or UX teams.
Integrations
Qualaroo integrates with platforms like Google Analytics, Mixpanel, and Zendesk, allowing for comprehensive data analysis and support management.
Customer Support and Documentation
Qualaroo offers email and chat support during business hours, along with a comprehensive knowledge base covering setup, targeting, and analytics. Some users note slower response times for enterprise-level support issues.
Best-Fit Customer Profile
Qualaroo is best suited for mid to large-sized Shopify merchants focused on optimizing the on-site experience with targeted, brief micro-surveys. It fits businesses prioritizing quick feedback loops to adjust UX, product pages, or checkout flows.
SurveySparrow
SurveySparrow offers an omnichannel conversational survey platform designed for comprehensive customer experience (CX) management across multiple touchpoints.
Core Features and Functionality
- Survey Types: Conversational surveys, NPS, CSAT, CES, quizzes
- Delivery Channels: Email, SMS, web, mobile, social media
- Customization: Advanced branding, branching logic
- Automation: Workflows with logic and automation
Pricing Model
SurveySparrow offers a free tier for up to 100 responses per month. Paid plans start at approximately $19 per month for the Basic plan, with higher tiers offering more responses and advanced features. Enterprise pricing is available upon request. A 14-day free trial is available.
Ease of Setup and Use
SurveySparrow requires more upfront configuration to create conversational flows and set up integrations with various channels. It may require familiarity with survey logic and some technical skill to optimize. However, users benefit from detailed tutorials and templates that speed setup.
Integrations
SurveySparrow integrates with Shopify via a private app, allowing for post-purchase surveys and customer feedback collection. It also connects with email marketing platforms such as Mailchimp, HubSpot, and CRMs including Salesforce. Its omnichannel capability supports communication outside the store, augmenting Shopify’s native analytics. (support.surveysparrow.com)
Customer Support and Documentation
SurveySparrow offers 24/7 support on higher-tier plans with live chat and phone options, alongside extensive documentation and community forums. Its onboarding support is considered more hands-on, especially for larger customers deploying complex workflows.
Best-Fit Customer Profile
SurveySparrow works well for Shopify stores aiming to consolidate customer feedback across multiple channels, including email and SMS. It is ideal for brands wanting to run detailed CX programs, track NPS, and engage customers post-purchase beyond the website. Growing brands with resources to manage conversational surveys find it valuable.
Three-Way Comparison
| Feature | Delighted | Qualaroo | SurveySparrow |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
