When evaluating attribution survey tools for subscription commerce, it's essential to consider how each tool aligns with your business objectives. Delighted and ReConvert offer distinct approaches to gathering customer feedback and enhancing post-purchase experiences.
Delighted
Delighted is a straightforward survey tool designed to collect customer feedback through email and SMS, focusing on metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). It caters to e-commerce brands seeking quick and simple feedback mechanisms.
Core Features and Functionality
- Survey Types: NPS, CSAT, and CES surveys delivered via email and SMS.
- Survey Delivery Channels: Email and SMS.
- Customization: Offers pre-built templates for survey creation; customization options are limited.
- Analytics: Provides aggregated sentiment data for analysis.
Pricing Model
Delighted offers a free plan allowing up to 200 surveys per month. Paid plans start at approximately $224 per month for 1,000 responses, with pricing scaling based on response volume and additional features like SMS messaging. This pricing structure is more suited for businesses with higher survey needs.
Ease of Setup and Use
Delighted is known for its user-friendly interface, enabling users to set up surveys quickly using pre-built templates. Most users report getting campaigns running within minutes, making it ideal for businesses seeking rapid deployment.
Integrations
Delighted integrates with various platforms, including CRM systems, help desks, and analytics tools like HubSpot, Zendesk, and Salesforce. This flexibility suits omnichannel brands or those with complex customer data needs.
Customer Support and Documentation
Delighted provides email and chat support with extensive documentation on survey best practices, API usage, and data interpretation. Customers praise Delighted’s responsive support and helpful onboarding resources.
Best-Fit Customer Profile
Delighted is best suited for e-commerce brands of all sizes seeking quick, simple NPS, CSAT, and CES insights across email and SMS channels, especially those operating on platforms beyond Shopify or wanting to integrate survey data into larger customer experience programs.
ReConvert
ReConvert is a Shopify app that enhances the thank-you page with customizable survey widgets and upsell tools, aiming to optimize the post-purchase experience by combining feedback collection with conversion optimization.
Core Features and Functionality
- Survey Types: Customizable survey widgets embedded in the thank-you page.
- Survey Delivery Channels: Embedded on the Shopify thank-you page.
- Customization: Offers a drag-and-drop editor for designing thank-you pages and embedding surveys.
- Upsell Tools: Includes post-purchase upsell and cross-sell funnels.
Pricing Model
ReConvert offers tiered pricing starting with a free plan that includes limited thank-you page templates and survey features. Paid plans range approximately from $7 to $47 per month, unlocking unlimited funnels, advanced analytics, and priority support. This pricing is transparent and affordable for small to mid-sized Shopify stores focused on quick sales lift.
Ease of Setup and Use
ReConvert installs directly as a Shopify app, with a visual drag-and-drop editor to build thank-you pages and embed surveys quickly. Its user-friendly interface matches Shopify’s admin style, minimizing setup time. Store owners can customize post-purchase flows without needing technical skills.
Integrations
ReConvert is purpose-built for Shopify, leveraging native hooks into order and customer data. It does not integrate directly with external CRM platforms but supports exporting data for manual use. Its strength lies in seamless access to Shopify checkout and thank-you page customization, unlike Delighted’s broader but less Shopify-specialized integrations.
Customer Support and Documentation
ReConvert offers 24/7 live chat support alongside email and comprehensive help center articles, video tutorials, and FAQ sections. Shopify merchants generally praise ReConvert’s responsiveness and ease of finding answers, attributing to its Shopify app marketplace standards.
Best-Fit Customer Profile
ReConvert fits Shopify subscription commerce merchants looking to maximize revenue from post-purchase flows while collecting feedback on the thank-you page. It is a practical choice for merchants who want simple survey and upsell tools embedded directly in the Shopify checkout experience with minimal fuss.
Side-by-Side Comparison
| Feature | Delighted | ReConvert |
|---|---|---|
| Survey Types | NPS, CSAT, CES surveys via email and SMS | Customizable survey widgets embedded in the thank-you page |
| Survey Delivery Channels | Email and SMS | Embedded on the Shopify thank-you page |
| Customization | Pre-built templates with limited customization | Drag-and-drop editor for designing thank-you pages and embedding surveys |
| Upsell Tools | None | Post-purchase upsell and cross-sell funnels |
| Pricing | Free plan (200 surveys/month); paid plans start at approximately $224/month for 1,000 responses | Free plan available; paid plans range from $7 to $47/month, unlocking additional features |
| Ease of Setup and Use | Quick setup with pre-built templates; user-friendly interface | Fast setup via Shopify app; drag-and-drop editor; beginner-friendly |
| Integrations | Multiple platforms, CRM, API | Native Shopify integration; limited external integrations |
| Customer Support | Email, chat; extensive documentation | 24/7 live chat, email; detailed help center and tutorials |
| Best Fit | Brands needing simple multi-channel survey feedback | Shopify merchants seeking to enhance post-purchase experience with surveys and upsells |
Which to Choose
When deciding between Delighted and ReConvert for attribution survey tools in subscription commerce, consider the following:
- Delighted: Ideal for e-commerce brands seeking quick, simple NPS, CSAT, and CES insights across email and SMS channels, especially those operating on platforms beyond Shopify or wanting to integrate
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
