When evaluating survey tools for small e-commerce businesses, it's crucial to choose a platform that aligns with your specific needs. Delighted and Simplesat are two prominent options, each offering unique features tailored to different business requirements.
Delighted vs Simplesat for Small Ecommerce Businesses
Delighted provides simple NPS, CSAT, and CES survey tools designed for e-commerce businesses, delivering surveys via email and SMS. Simplesat offers one-click CSAT, CES, and NPS surveys tailored for Managed Service Providers (MSPs) and service teams. While both platforms aim to streamline customer feedback collection, they cater to different audiences and have distinct functionalities.
Core Features and Functionality
| Feature | Delighted | Simplesat |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, 5-star surveys |
| Delivery Methods | Email, SMS, web link, website integration | Email, link, in-app widgets, post-chat surveys in some integrations |
| Customization | Limited customization (logo only) | Visual survey builder with conditional logic, custom branding, and domain settings |
| Reporting & Analytics | Simple reporting and analytics | Basic reporting with export options, AI-based tagging and topic detection |
| Integrations | Shopify, Segment, Salesforce, Zapier, API | Zendesk, HubSpot, Gladly, Intercom, Zapier, API |
Delighted focuses on delivering straightforward surveys primarily through email and SMS, making it suitable for businesses seeking quick customer sentiment checks. However, its customization options are limited, which may not meet the needs of businesses requiring more tailored survey designs. Simplesat, on the other hand, offers a more versatile approach with a visual survey builder, allowing for greater customization and flexibility. Its integration with various platforms, including Zendesk and HubSpot, makes it a strong choice for service-oriented teams.
Pricing and Value
| Plan | Delighted | Simplesat |
|---|---|---|
| Entry-Level | Free Starter: $0.00 Use one platform: Email, Web, Link, SDK 50 responses/month 1 user |
Standard: $119.00 per month 5 users 1,000 monthly responses Unlimited surveys |
Delighted's free tier offers basic features suitable for small businesses with minimal survey needs. However, as your business grows, the pricing can become steep, with plans starting at $224 per month when billed annually. Simplesat's pricing is more straightforward, with the Standard plan at $119 per month, providing a balance between cost and features. It's important to note that Simplesat is tailored more towards service teams and MSPs, which may not align perfectly with the needs of e-commerce businesses.
Ease of Setup and Use
| Aspect | Delighted | Simplesat |
|---|---|---|
| Setup Time | Quick, mostly email/SMS setup | Quick, simple user interface |
| User Interface | Minimalist and straightforward | Simple and intuitive |
| Learning Curve | Very low | Low |
Both platforms are user-friendly, with Delighted offering a minimalist interface that is easy to navigate. Simplesat provides a simple and intuitive user interface, making it accessible for users without a technical background. The learning curve for both tools is minimal, allowing teams to implement them swiftly.
Integrations
| Platform | Delighted | Simplesat |
|---|---|---|
| Shopify | Limited (email-based only) | No direct Shopify integration |
| Email Marketing | Supports many via Zapier | Supports via Zapier |
| CRM/Support | Good third-party support | Strong with support platforms |
Delighted integrates with platforms such as Shopify, Segment, and Salesforce, facilitating easy feedback collection from online customers. However, its integration with Shopify is limited to email-based surveys, which may not fully meet the needs of e-commerce businesses seeking more integrated solutions. Simplesat integrates well with help desk and support tools but lacks direct Shopify hooks, which could be a drawback for Shopify merchants.
Customer Support and Documentation
| Aspect | Delighted | Simplesat |
|---|---|---|
| Support Channels | Email support, knowledge base | Email, chat support |
| Help Resources | Extensive knowledge base | Basic documentation |
| Support Quality | Positive reviews, slower responses reported | Generally good support |
Delighted offers solid resources but some users report slower support responses. Simplesat provides decent support mostly via email and chat, with generally good feedback on responsiveness.
Best-Fit Customer Profile
| Tool | Ideal Users |
|---|---|
| Delighted | Larger e-commerce brands needing standardized NPS/CSAT/CES via email/SMS |
| Simplesat | Service teams and MSPs needing fast, simple customer feedback |
Delighted is suited for larger e-commerce brands that require standardized NPS, CSAT, or CES surveys via email or SMS. Simplesat is designed for service teams and MSPs needing quick, simple surveys to gather customer satisfaction feedback, rather than deep Shopify e-commerce integration.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing a more integrated solution for Shopify merchants seeking versatile survey options.
