When evaluating post-purchase survey tools, it's essential to consider how each platform aligns with your business needs. Delighted, Simplesat, and KnoCommerce are three prominent options, each offering unique features tailored to different customer feedback strategies.
Delighted
Delighted is a straightforward survey tool designed to collect customer feedback through simple NPS, CSAT, and CES surveys delivered via email and SMS.
Core Features and Functionality
- Survey Types: Offers NPS, CSAT, and CES surveys, focusing on single-question formats to quickly gauge customer sentiment.
- Delivery Channels: Surveys are distributed via email and SMS, facilitating easy access for customers.
- Customization: Provides basic customization options, primarily allowing for logo inclusion.
- Attribution Tracking: Does not offer direct post-purchase attribution capabilities.
Pricing Model
Delighted offers a free tier for up to 200 surveys per month. Paid plans start at approximately $49 per month, with pricing scaling based on survey volume and additional features.
Ease of Setup and Use
The platform is known for its user-friendly interface, enabling quick deployment of surveys without extensive setup.
Integrations
Delighted integrates with platforms such as Shopify, Zendesk, HubSpot, Salesforce, and Slack, allowing for seamless data synchronization across various tools.
Customer Support and Documentation
Offers email, live chat, and phone support, along with an extensive knowledge base to assist users.
Best-Fit Customer Profile
Ideal for businesses seeking a simple, scalable solution for measuring customer satisfaction through NPS, CSAT, and CES surveys without the need for complex survey designs.
Simplesat
Simplesat is a customer satisfaction survey solution that supports NPS, CSAT, CES, and 5-star surveys, offering additional configuration and reporting options.
Core Features and Functionality
- Survey Types: Supports NPS, CSAT, CES, and 5-star surveys, providing flexibility in feedback collection.
- Delivery Channels: Surveys can be delivered via email, link, in-app widgets, and post-chat surveys, enhancing accessibility.
- Customization: Offers full domain branding, custom colors, and themes, allowing for a personalized survey experience.
- Attribution Tracking: Does not provide direct post-purchase attribution capabilities.
Pricing Model
Pricing starts at $119 per month for the Standard plan, which includes 5 users and up to 1,000 monthly responses. Additional plans are available to accommodate varying business needs.
Ease of Setup and Use
Simplesat is recognized for its ease of use, with a visual survey builder and role-based dashboards for agents and teams.
Integrations
Integrates with platforms such as Zendesk, HubSpot, Gladly, and Intercom, facilitating streamlined workflows.
Customer Support and Documentation
Provides real-time support and onboarding assistance, ensuring users can effectively implement and utilize the platform.
Best-Fit Customer Profile
Suitable for businesses seeking a versatile and customizable survey solution with a focus on customer satisfaction metrics and ease of use.
KnoCommerce
KnoCommerce is a Shopify-focused survey tool designed to capture post-purchase attribution data through multi-question flows and zero-party data collection.
Core Features and Functionality
- Survey Types: Offers multi-step post-purchase surveys aimed at gathering detailed zero-party data.
- Delivery Channels: Surveys are embedded within the Shopify checkout process, ensuring timely feedback collection.
- Customization: Provides conditional logic with branching flows, allowing for tailored survey experiences.
- Attribution Tracking: Offers robust post-purchase attribution, linking feedback directly to purchase behavior.
Pricing Model
Pricing begins with a free plan covering a limited number of responses (e.g., 50 per month). Paid plans start around $29 per month and scale with response volume and advanced features like custom branding and integrations.
Ease of Setup and Use
Requires some setup and flow design effort, as the multi-question flow builder necessitates thoughtful survey design.
Integrations
Integrates natively with Shopify and supports Zapier for extending integrations to CRMs, email platforms, and analytics tools.
Customer Support and Documentation
Offers email and chat support with a knowledge base to assist customers.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking detailed post-purchase insights linked to purchase data, with a focus on attribution and deep feedback.
Three-Way Comparison
| Feature | Delighted | Simplesat | KnoCommerce |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, 5-star | Multi-step post-purchase surveys |
| Delivery Channels | Email, SMS | Email, link, in-app widgets, post-chat surveys | Embedded in Shopify checkout |
| Customization | Basic (logo inclusion) | Full domain branding, custom colors, themes | Conditional logic with branching flows |
| Attribution Tracking | None | None | Robust post-purchase attribution |
| Pricing | Free tier up to 200 surveys/month; paid plans start at ~$49/month | Starts at $119/month for Standard plan | Free plan for up to 50 responses/month; paid plans start at ~$29/month |
| Ease of Setup | Quick deployment | Visual survey builder, role-based dashboards | Requires setup and flow design effort |
| Integrations | Shopify, Zendesk, HubSpot, Salesforce, Slack | Zendesk, HubSpot, Gladly, Intercom | Native Shopify integration; Zapier for others |
| Customer Support | Email, live chat, phone support; extensive knowledge base | Real-time support and onboarding assistance | Email and chat support |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
