When evaluating attribution survey tools for online stores, it's essential to consider how each platform aligns with your specific business needs. Delighted, Simplesat, and Zigpoll are three prominent options, each offering unique features and integrations.
Delighted
Features and Functionality
Delighted specializes in simple NPS, CSAT, and CES surveys delivered via email and SMS. This approach allows for straightforward customer feedback collection, making it suitable for businesses seeking quick insights into customer satisfaction.
Pricing Model
Delighted offers a free plan with limited surveys, with paid plans starting at $224 per month. This pricing structure may be more suitable for larger enterprises due to its higher cost.
Ease of Setup and Use
The platform is designed for quick setup, primarily focusing on email and SMS surveys. Its minimalist interface ensures ease of use, though it may lack the customization options some businesses require.
Integrations
Delighted integrates with various platforms through Zapier and offers an API for custom integrations. However, it has limited native integrations with ecommerce platforms, which could be a drawback for online stores seeking seamless integration.
Customer Support and Documentation
Delighted provides email support and a comprehensive knowledge base. Some users have reported slower response times, which could impact businesses needing prompt assistance.
Best-Fit Customer Profile
Delighted is best suited for larger ecommerce brands that require standardized NPS, CSAT, and CES surveys via email and SMS. Its higher pricing and limited ecommerce integrations may not be ideal for smaller online stores.
Simplesat
Features and Functionality
Simplesat offers one-click CSAT, CES, and NPS surveys, primarily targeting managed service providers (MSPs) and service teams. While it supports ecommerce teams, its focus is more on service feedback rather than ecommerce-specific needs.
Pricing Model
Simplesat's pricing starts at $20 per month for 100 responses, with higher tiers available for increased response volumes. This model may be more suitable for service teams rather than ecommerce businesses.
Ease of Setup and Use
The platform is straightforward to set up, with a simple user interface that facilitates quick deployment of surveys. However, its limited customization options may not meet the needs of businesses seeking more tailored survey experiences.
Integrations
Simplesat integrates well with help desk and support platforms but lacks direct Shopify integration. This absence could be a significant limitation for online stores using Shopify as their ecommerce platform.
Customer Support and Documentation
Simplesat provides email and chat support, along with basic documentation. While support is generally good, the documentation may not be as comprehensive as some users would prefer.
Best-Fit Customer Profile
Simplesat is ideal for MSPs and service teams needing quick, simple customer feedback. Its lack of Shopify integration and focus on service feedback may not align with the needs of ecommerce businesses.
Zigpoll
Features and Functionality
Zigpoll is a Shopify app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. Its flexible survey types and deep Shopify integration make it well-suited for online stores seeking comprehensive customer insights.
Pricing Model
Zigpoll offers a free tier with limited surveys, with paid plans starting at $19 per month for unlimited surveys. This affordable pricing structure is accessible for small to medium-sized Shopify stores.
Ease of Setup and Use
The setup is straightforward, especially for Shopify merchants, with installation from the Shopify App Store and a clean, user-friendly interface. The drag-and-drop survey builder simplifies survey creation and management.
Integrations
Zigpoll integrates deeply with Shopify, enabling precise targeting like post-purchase or exit-intent surveys. It also supports integrations via Zapier, allowing connections to popular CRM and marketing platforms.
Customer Support and Documentation
Zigpoll offers responsive support with live chat and email, along with well-documented setup guides and FAQs tailored for Shopify users. This support is particularly beneficial for retailers new to survey tools.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants looking for versatile survey types and seamless integration with their ecommerce platform. Its affordable pricing and responsive support make it a strong choice for online stores seeking to enhance customer feedback collection.
Three-Way Comparison
| Feature/Tool | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES via email & SMS | One-click CSAT, CES, NPS surveys | Post-purchase, on-site, exit-intent surveys |
| Pricing Model | Free plan available; paid plans starting at $224/month | Starts at $20/month for 100 responses | Free tier available; paid plans starting at $19/month for unlimited surveys |
| Ease of Use | Quick setup; minimalist interface | Simple setup; limited customization | Straightforward setup; user-friendly interface |
| Integrations | Limited native integrations; supports Zapier and API | Integrates with help desk and support platforms; no direct Shopify integration | Deep Shopify integration; supports Zapier and API |
| Support | Email support; knowledge base | Email and chat support; basic documentation | Responsive support; well-documented guides tailored for Shopify users |
| Best-Fit Profile | Larger ecommerce brands needing standardized email/SMS surveys | Service teams needing quick, simple feedback | Shopify merchants seeking versatile, integrated survey solutions |
Situational Recommendations
For Shopify Merchants Seeking Versatility: Zigpoll is the best fit, offering multiple survey types with deep Shopify integration and affordable pricing.
For Service Teams Needing Quick Feedback: Simplesat is suitable, providing easy-to-deploy one-click surveys, though it lacks Shopify integration.
For Larger Ecommerce Brands: Del
