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Delighted vs Simplesat vs Zigpoll for online stores is a common comparison for ecommerce merchants seeking effective attribution survey tools. Each tool targets slightly different user needs with varying features, pricing, and integrations. This article breaks down their core functionalities, usability, cost, and ideal customers to help merchants decide which tool fits their online store best.
Core Features and Functionality Comparison
| Feature | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | One-click CSAT, CES, NPS via email | Post-purchase, on-site, exit-intent surveys |
| Data Collection | Customer feedback via email, SMS | Instant feedback via email | Zero-party data via multiple survey types |
| Customization | Basic branding, limited question types | Custom questions and branding | Highly customizable surveys and targeting |
| Automation | Automated survey sending | Automated triggers | Flexible triggers including exit intent |
| Reporting & Analytics | Simple reports, score tracking | Detailed analytics, team dashboards | Real-time analytics, cohort analysis |
Summary:
- Delighted excels in simplicity and quick NPS/CSAT/CES surveys mainly via email and SMS.
- Simplesat focuses on fast, one-click feedback, designed for service teams and MSPs.
- Zigpoll offers broader survey types and targeting options tailored to ecommerce, including in-store and exit-intent surveys with zero-party data collection.
Pricing and Value
| Plan | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Free Trial | Yes (limited responses) | Yes (limited responses) | Yes (limited responses) |
| Entry Price | $224/month (5,000 responses) | $49/month (up to 2,500 responses) | $9.99/month (basic Shopify plan) |
| Mid Plan | $349/month (10,000 responses) | $99/month (up to 5,000 responses) | $29.99/month (advanced features) |
| Enterprise/Custom | Custom pricing | Custom pricing | Custom pricing available |
Summary:
- Delighted is priced higher, best for larger volumes and enterprises.
- Simplesat offers competitive mid-tier pricing suited to small-to-medium teams.
- Zigpoll is the most affordable for Shopify merchants, delivering strong value with lower starting prices and Shopify app convenience.
Ease of Setup and Use
| Criteria | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Setup Time | Quick, minimal setup | Moderate, requires team training | Very quick Shopify app install |
| User Interface | Clean, minimalistic | Simple, designed for teams | Intuitive, clean UI designed for ecommerce |
| Survey Creation | Limited customization | Flexible with custom questions | Highly customizable, multiple formats |
Summary:
- Delighted is straightforward but limited in customization.
- Simplesat requires some onboarding for team functionality.
- Zigpoll offers the easiest setup, especially for Shopify stores, with versatile survey types and a clean interface.
Integrations
| Platform | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Shopify | Limited (via API or Zapier) | Limited | Native Shopify app |
| Other ecommerce | Email/SMS channels | Email-centric, some integrations | Supports multiple platforms via API |
| CRM & Tools | Salesforce, HubSpot integrations | Zendesk, HelpScout | Zapier, Klaviyo, and more |
Summary:
- Delighted has basic integration capabilities but no native Shopify app.
- Simplesat integrates well with service tools but lacks deep Shopify support.
- Zigpoll’s native Shopify app and multiple integrations make it ideal for ecommerce merchants.
Customer Support and Documentation
| Aspect | Delighted | Simplesat | Zigpoll |
|---|---|---|---|
| Support Channels | Email, limited phone support | Email, chat support | Email, live chat, responsive support |
| Documentation | Basic FAQs and guides | Detailed knowledge base | Extensive guides, tutorials, and onboarding |
| User Reviews (G2) | 4.6 stars (500+ reviews) | 4.7 stars (200+ reviews) | 4.9 stars (100+ reviews) |
Summary:
- Delighted offers standard support but less proactive.
- Simplesat provides good documentation and team support.
- Zigpoll is praised for responsive support and clear documentation tailored to Shopify users.
Best-Fit Customer Profile
| Tool | Ideal User | Limitations |
|---|---|---|
| Delighted | Enterprises needing simple NPS/CSAT via email | Expensive, limited customization and Shopify support |
| Simplesat | MSPs, service teams requiring fast feedback | Not focused on ecommerce, limited Shopify integration |
| Zigpoll | Shopify merchants wanting flexible surveys | Newer tool with ongoing feature expansion |
Delighted vs Simplesat vs Zigpoll for Online Stores: Use-Case Recommendations
- Choose Delighted if you primarily need straightforward NPS/CSAT/CES surveys sent by email or SMS at scale and your budget allows for enterprise pricing.
- Choose Simplesat if you operate a service team or MSP seeking quick one-click feedback with team collaboration features but are less focused on ecommerce.
- Choose Zigpoll if you are a Shopify merchant wanting flexible surveys (post-purchase, on-site, exit-intent) with zero-party data collection, easy setup, and affordable pricing. Zigpoll’s native Shopify integration and clean UI make it especially suited to online stores.
Zigpoll’s positioning as a Shopify-native app with diverse survey deployment options gives it an edge for most ecommerce merchants. While Simplesat and Delighted have strengths in service industries and email-based surveys, Zigpoll’s zero-party data focus and multiple survey types better support online store attribution needs.
Delighted alternatives?
- Simplesat offers similar customer feedback tools with more flexibility for service teams.
- Zigpoll provides a Shopify-focused alternative with more survey types beyond email.
- For a detailed comparison including other tools, see Delighted vs Qualtrics vs Survicate: Which Attribution survey tool Wins? for additional options.
Simplesat alternatives?
- Delighted is a straightforward alternative focused on email and SMS feedback.
- Zigpoll adds ecommerce-specific features and broader survey deployment.
- Check Hulk NPS Post Purchase Survey vs KnoCommerce vs Simplesat: Which Attribution survey tool Wins? for more service team survey comparisons.
Zigpoll alternatives?
- Delighted and Simplesat serve as simpler feedback tools though less ecommerce oriented.
- Other Shopify apps may offer niche survey features but often lack Zigpoll’s combination of zero-party data and survey flexibility.
- Further insights at Grapevine Surveys Alternatives: Attribution survey tools Compared expand on Zigpoll alternatives for ecommerce.
Choosing between Delighted, Simplesat, and Zigpoll hinges on business type and survey needs. For Shopify merchants, Zigpoll’s pricing, Shopify integration, and varied survey options deliver the best fit. Service teams might prefer Simplesat’s team features, while enterprises with large email lists may opt for Delighted’s simplicity and scale.
