When evaluating survey tools for online stores, it's essential to consider platforms that integrate seamlessly with e-commerce operations, offer actionable insights, and enhance customer experience. Delighted, Sogolytics, and SurveySparrow are three prominent options, each catering to different business needs.
Delighted
Delighted is a customer experience management platform specializing in NPS, CSAT, and CES surveys, primarily delivered via email and SMS.
Features
- Survey Types: NPS, CSAT, CES
- Channels: Email, SMS
- Integrations: Shopify, Salesforce, HubSpot, Slack, Stripe
- Customization: Basic branding options
- Automation: API-triggered surveys
Pricing Model
Delighted offers a free tier with up to 50 responses per month. Paid plans start at approximately $224 per month for 1,000 responses annually.
Pros
- Ease of Use: Intuitive interface with minimal setup required.
- Integration: Direct integration with Shopify facilitates seamless survey deployment.
Cons
- Customization: Limited advanced customization options.
- Survey Types: Focuses mainly on NPS, CSAT, and CES, lacking support for more diverse survey formats.
Best Fit
Ideal for small to mid-sized online stores seeking straightforward post-purchase feedback mechanisms without extensive customization needs.
Sogolytics
Sogolytics is a comprehensive survey and Voice of Customer (VoC) analytics platform with multilingual capabilities.
Features
- Survey Types: Customizable surveys, 360-degree feedback
- Channels: Email, web, mobile
- Integrations: Zapier, Google Calendar, Meta for Business
- Customization: Advanced branding, branching logic
- Automation: Automated workflows, real-time analytics
Pricing Model
Sogolytics provides a free version with unlimited surveys and questions. Paid plans start at approximately $25 per month, scaling with response volume.
Pros
- Feature-Rich: Offers a wide range of question types and advanced analytics.
- Security: Provides secure data storage and SSL encryption.
Cons
- Complexity: The platform's extensive features may require a learning curve.
- Pricing: Paid plans can be relatively expensive compared to other survey tools.
Best Fit
Suitable for businesses needing advanced survey capabilities and in-depth analytics, particularly those requiring multilingual support.
SurveySparrow
SurveySparrow is an omnichannel conversational survey and customer experience platform.
Features
- Survey Types: Conversational surveys, NPS, CSAT, CES, quizzes
- Channels: Email, SMS, web, mobile, social media
- Integrations: Zapier, Google Calendar, Meta for Business
- Customization: Advanced branding, branching logic
- Automation: Automated workflows, real-time analytics
Pricing Model
SurveySparrow offers a free tier with up to 100 responses per month. Paid plans start at approximately $19 per month for 1,000 responses annually.
Pros
- Omnichannel Reach: Engages customers across multiple platforms.
- Conversational Interface: Enhances user engagement with chat-like surveys.
Cons
- Complexity: Feature-rich platform may require time to master.
- Pricing: Paid plans can be relatively expensive compared to other survey tools.
Best Fit
Ideal for businesses aiming to implement omnichannel conversational customer experience programs.
Three-Way Comparison
| Feature | Delighted | Sogolytics | SurveySparrow |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Customizable surveys, 360-degree feedback | Conversational surveys, NPS, CSAT, CES, quizzes |
| Channels | Email, SMS | Email, web, mobile | Email, SMS, web, mobile, social media |
| Integrations | Shopify, Salesforce, HubSpot, Slack, Stripe | Zapier, Google Calendar, Meta for Business | Zapier, Google Calendar, Meta for Business |
| Customization | Basic branding | Advanced branding, branching logic | Advanced branding, branching logic |
| Automation | API-triggered surveys | Automated workflows, real-time analytics | Automated workflows, real-time analytics |
| Pricing (Entry Plan) | Free tier; paid plans start at approximately $224/month for 1,000 responses annually | Free version; paid plans start at approximately $25/month, scaling with response volume | Free tier; paid plans start at approximately $19/month for 1,000 responses annually |
Situational Recommendations
For Simple Post-Purchase Feedback: Delighted is well-suited for online stores seeking straightforward NPS, CSAT, or CES surveys with minimal setup.
For Advanced Survey Capabilities: Sogolytics is ideal for businesses requiring customizable surveys and in-depth analytics, especially with multilingual support.
For Omnichannel Customer Experience Programs: SurveySparrow excels in engaging customers across multiple channels with conversational surveys, suitable for comprehensive CX initiatives.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.
