When evaluating NPS survey software for Shopify stores, it's essential to consider tools that align with your business needs. Delighted and Survicate are two prominent options, each offering unique features tailored to different requirements.
Delighted
Delighted specializes in straightforward NPS, CSAT, and CES surveys delivered primarily via email and SMS, focusing on simplicity and ease of use.
Core Features and Functionality
- Survey Types: NPS, CSAT, CES, 5-star ratings, Thumbs, Smileys, eNPS, PMF.
- Survey Delivery: Email, SMS, Web, Embed, SDK, Kiosk.
- Customization: Basic branding (logo, colors).
- Survey Logic: Branching logic.
Delighted's focus is on delivering concise surveys through email and SMS, making it suitable for post-purchase feedback. However, it lacks options for website or in-app surveys, limiting real-time engagement on ecommerce sites.
Pricing Model
Delighted offers a free plan with 50 responses per month. Paid plans start at $19 per month for 50 responses, with higher tiers offering increased response limits and additional features. Pricing is based on the number of responses, which can become costly for high-volume stores.
Ease of Setup and Use
Setting up Delighted is straightforward, requiring minimal technical knowledge. The user interface is intuitive, allowing ecommerce teams to launch campaigns quickly. However, the simplicity may limit customization options for advanced users.
Integrations
Delighted integrates with Shopify, enabling post-purchase NPS/CSAT surveys automatically sent via email or SMS. Integration is simple but limited to basic data syncing. It also offers integrations with platforms like Zapier.
Customer Support and Documentation
Delighted provides responsive email and chat support with a well-organized knowledge base. Its simplicity reduces the need for intensive support, benefiting smaller teams.
Best-Fit Customer Profile
Delighted is ideal for small to mid-sized ecommerce brands seeking fast post-purchase feedback with minimal complexity. It's suitable for businesses that prioritize simplicity and quick deployment over extensive customization.
Survicate
Survicate offers a multi-channel survey platform with website and in-product surveys, designed for more complex customer insights beyond just NPS.
Core Features and Functionality
- Survey Types: NPS, CSAT, CES, multiple choice, open-ended.
- Survey Delivery: Email, SMS, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code distribution, feedback button, Intercom surveys, Braze surveys.
- Customization: Advanced design and logic customization.
- Survey Logic: Advanced branching and targeting.
- Reporting: Detailed analytics, AI categorization & sentiment analysis, scheduled reports.
Survicate's flexibility makes it useful for capturing feedback at various customer journey stages but can be more complex to configure correctly.
Pricing Model
Survicate offers a free plan with 25 responses per month. Paid plans start at $89 per month for 500 responses, with higher tiers offering increased response limits and additional features. Pricing is based on the number of responses, which can become costly for high-volume stores.
Ease of Setup and Use
Survicate requires more configuration due to its broader feature set. Setting up multi-channel surveys, targeting rules, and integrations takes time and technical know-how. However, the onboarding process includes extensive documentation and tutorials.
Integrations
Survicate integrates with Shopify and extends to other major platforms like HubSpot, Google Analytics, Salesforce, Intercom, and Zapier. This enables deep data enrichment and multi-channel customer engagement.
Customer Support and Documentation
Survicate offers email and chat support and phone support on higher plans. Documentation is extensive, covering advanced use cases and integration setups, but some users report a steeper learning curve that requires more support interactions initially.
Best-Fit Customer Profile
Survicate suits small to enterprise-level ecommerce businesses needing extensive survey capabilities and integrations. It's ideal for companies requiring multi-channel feedback collection and advanced customization.
Side-by-Side Comparison
| Feature | Delighted | Survicate |
|---|---|---|
| Survey Types | NPS, CSAT, CES, 5-star ratings, Thumbs, Smileys, eNPS, PMF | NPS, CSAT, CES, multiple choice, open-ended |
| Survey Delivery | Email, SMS, Web, Embed, SDK, Kiosk | Email, SMS, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code distribution, feedback button, Intercom surveys, Braze surveys |
| Customization | Basic branding (logo, colors) | Advanced design and logic customization |
| Survey Logic | Branching logic | Advanced branching and targeting |
| Reporting | Pre-built reports with real-time updates | Detailed analytics, AI categorization & sentiment analysis, scheduled reports |
| Integrations | Shopify, Zapier | Shopify, HubSpot, Google Analytics, Salesforce, Intercom, Zapier |
| Pricing (Starting) | Free (50 responses); $19/month for 50 responses | Free (25 responses); $89/month for 500 responses |
| Ease of Use | Very easy, minimal setup | More complex, customizable |
| Best for | Quick, transactional feedback | Multi-channel, behavioral feedback |
Which to Choose?
Delighted is suitable for small to mid-sized ecommerce brands seeking a simple, cost-effective solution for quick deployment of NPS, CSAT, or CES surveys via email or SMS.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
