When evaluating NPS survey software for direct-to-consumer (DTC) brands, Delighted, UserLoop, and Zigpoll are frequently compared. Each offers unique features tailored to different business needs.

Delighted

Core Features and Functionality

• Specializes in NPS, CSAT, and CES surveys.
• Distributes surveys via email and SMS.
• Provides basic reporting with trend tracking.
• Offers limited survey customization.

Pricing Model

• Free tier supports up to 200 responses/month.
• Paid plans start at approximately $224/month.

Ease of Setup and Use

• Straightforward setup with minimal configuration.
• Intuitive interface for quick survey deployment.

Integrations

• Integrates with Shopify, Zendesk, Intercom, HubSpot, and Slack.

Customer Support and Documentation

• Offers email support and a comprehensive knowledge base.
• Phone support available on higher tiers.

Best-Fit Customer Profile

• Small to medium-sized ecommerce brands needing simple, reliable surveys.
• Companies seeking quick feedback via email/SMS without deep data analysis.

UserLoop

Core Features and Functionality

• AI-powered post-purchase surveys optimized for Shopify stores.
• Automatically segments responses and generates actionable insights.
• Deep integration with Shopify checkout and customer lifecycle.
• Supports multiple-choice and open-ended questions.
• Includes dashboards highlighting churn drivers and customer sentiment.
• Automation features to trigger follow-up actions based on survey data.

Pricing Model

• Starter plan at $19/month (up to 1,000 surveys).
• Growth plan at $79/month (unlimited surveys).
• Custom pricing for enterprise plans.

Ease of Setup and Use

• Streamlined setup via Shopify app store.
• AI configuration may require a learning curve.
• Dashboard provides easy-to-understand insights post-setup.

Integrations

• Native integration with Shopify.
• Supports webhook integrations for custom workflows.

Customer Support and Documentation

• Email and chat support through Shopify app.
• Documentation focuses on AI features and Shopify integration.

Best-Fit Customer Profile

• Shopify subscription commerce businesses seeking post-purchase insights.
• Merchants desiring AI-driven, automated analysis to reduce manual review.
• Teams ready to engage deeper with customer data.

Zigpoll

Core Features and Functionality

• Offers post-purchase, on-site, and exit-intent surveys.
• Emphasizes zero-party data collection.
• Provides extensive survey customization with a clean UI.
• Supports multiple survey triggers and question types.
• Offers real-time analytics and exportable reports.

Pricing Model

• Plans range from $9.99 to $39.99 per month.
• Affordable pricing tiers suitable for small to mid-sized ecommerce operations.

Ease of Setup and Use

• User-friendly setup, especially for Shopify merchants.
• Native Shopify integration simplifies the process.
• Clean interface facilitates easy survey creation and management.

Integrations

• Native integration with Shopify.
• Expanding integrations with other marketing tools.

Customer Support and Documentation

• Responsive support via email and live chat.
• Thorough documentation covering setup, survey customization, and Shopify-specific features.

Best-Fit Customer Profile

• Shopify merchants seeking flexible survey options embedded within the shopping experience.
• Brands aiming to collect zero-party data through various touchpoints.
• Merchants needing quick problem resolution with responsive support.

Three-Way Comparison

Situational Recommendations

• Choose Delighted if:

  • You need a minimal setup with straightforward survey types.
  • Your focus is on quick feedback via email/SMS without deep data analysis.
  • You operate a small to medium-sized ecommerce store.

• Choose UserLoop if:

  • You run a Shopify subscription commerce business.
  • You desire AI-driven, automated analysis to reduce manual review.�