When evaluating post-purchase survey tools for online stores, it's essential to compare Delighted and Zigpoll. Both offer unique features tailored to different business needs.

Delighted

Features:

• Survey Types: NPS, CSAT, CES via email and SMS.
• Data Collection: Passive feedback through email/SMS.
• Customization: Limited branding options.
• Targeting: Email/SMS lists; no on-site targeting.
• Reporting & Analytics: Simple dashboard with score tracking.
• Multi-Channel: Email and SMS only.
• Automation: Automated survey sends with limited triggers.

Pricing Model:

• Free Tier: Up to 200 surveys/month.
• Entry Paid Tier: Approximately $49/month for 1,000 surveys.
• Higher Tiers: Custom pricing based on volume.

Pros:

• Simple setup and survey types.
• Supports SMS in addition to email.
• Popular for straightforward NPS tracking across industries.

Cons:

• Limited survey types and customization.
• No on-site survey options, reducing immediacy of feedback.
• Less Shopify-specific functionality.

Best For:

• Companies needing simple, standardized NPS/CSAT/CES surveys.
• Businesses operating across multiple platforms, not Shopify-centric.
• Organizations needing fast deployment with minimal setup.
• Those who want SMS and email survey delivery without onsite options.

Zigpoll

Features:

• Survey Types: Post-purchase, on-site, exit-intent surveys.
• Data Collection: Zero-party data focused.
• Customization: High customization with survey logic and design.
• Targeting: Shopify customer journey (checkout, exit, etc.).
• Reporting & Analytics: Detailed Shopify-integrated analytics.
• Multi-Channel: On-site, email (Shopify email integrations).
• Automation: Survey triggers based on Shopify events.

Pricing Model:

• Free Tier: Limited surveys, basic features.
• Entry Paid Tier: Approximately $29/month for 500 surveys + advanced features.
• Higher Tiers: Custom pricing based on volume.

Pros:

• Versatile survey formats fit different touchpoints.
• Deeply integrated with Shopify, using event-based triggers.
• Zero-party data focus ensures permission-based, quality insights.
• Clean UI makes survey creation intuitive.

Cons:

• Shopify-centric; less relevant for non-Shopify platforms.
• Newer app so some advanced analytics are still evolving.

Best For:

• Shopify merchants prioritizing integrated, multi-format surveys.
• Ecommerce businesses seeking zero-party data for rich customer insights.
• Merchants wanting automated, event-driven survey triggers.
• Those who value affordable, scalable plans focused on ecommerce.

Side-by-Side Comparison

Which to Choose

For Shopify Merchants Seeking Versatility:

• Zigpoll is ideal for those needing multiple survey types (post-purchase, on-site, exit-intent) with zero-party data collection and affordable pricing. Its native Shopify integration and responsive support make it a strong overall choice.

For Businesses Focused on Email/SMS NPS Surveys:

• Delighted suits companies needing straightforward NPS, CSAT, or CES surveys via email/SMS with minimal setup and without on-site engagement.

For Service Teams and MSPs:

• Zigpoll offers flexible survey deployment embedded directly in the shopping experience with affordable, scalable pricing.

In summary, for Shopify merchants aiming for the best fit, Zigpoll often hits the right balance.