For online stores seeking effective post-purchase survey tools, Delighted and Zigpoll offer distinct approaches to capturing customer feedback. Both tools aim to enhance ecommerce insights but differ in survey types, integrations, and overall functionality. This comparison of Delighted vs Zigpoll for online stores evaluates their features, pricing, ease of use, and ideal customer profiles to help merchants choose the right fit.
Overview of Delighted and Zigpoll
Delighted focuses on simple, straightforward customer experience surveys, specializing in NPS (Net Promoter Score), CSAT (Customer Satisfaction), and CES (Customer Effort Score). It delivers surveys primarily via email and SMS, making it suited for businesses seeking quick sentiment measurement after purchase.
Zigpoll, built as a Shopify app, offers more variety in survey types, including post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, allowing merchants to gather explicit feedback directly from customers. Its tight Shopify integration and focus on ecommerce-specific feedback make it a versatile option.
Core Features and Functionality
| Feature | Delighted | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | Post-purchase, on-site, exit-intent surveys |
| Delivery Channels | Email, SMS | On-site popups, Shopify checkout, exit-intent |
| Data Collection | Customer sentiment scores | Zero-party data, detailed customer feedback |
| Survey Customization | Basic branding, limited question types | Flexible survey design, conditional logic |
| Reporting and Analytics | Standard NPS/CSAT dashboards | Detailed analytics, segmentation, export options |
| Multi-language Support | Yes | Yes |
| API Access | Available for integrations | Available with Shopify app ecosystem |
Delighted is highly focused on simplicity, providing core customer experience metrics through familiar survey formats. This makes it less flexible for gathering nuanced feedback or running different survey campaigns on-site.
Zigpoll’s strength lies in its survey variety and ability to engage customers at multiple points in their journey. It offers more customization and detailed data collection, which supports deeper insights beyond basic scores.
Pricing and Value
| Pricing Tier | Delighted | Zigpoll |
|---|---|---|
| Free Plan | Yes, up to 200 surveys/month | Yes, limited features with basic surveys |
| Paid Plans | Starting around $224/month for up to 1,000 responses | Starts at $19/month with tiered plans based on survey volume and features |
| Enterprise Pricing | Custom pricing available | Custom plans with advanced features |
| Key Value Considerations | Simple pricing with focus on core survey metrics | Affordable with flexible plans for growing stores |
Delighted’s pricing is on the higher side for the volume it supports, reflecting its focus on enterprise-grade NPS measurement. It may be less accessible for smaller online stores or those needing more diversified survey types.
Zigpoll offers more affordable entry points, making it accessible for small to mid-sized Shopify merchants. Its pricing scales with usage and features, giving better value for ecommerce stores that want to collect more detailed, varied feedback.
Ease of Setup and Use
Delighted is designed for simplicity and quick deployment. Setting up email or SMS surveys requires minimal technical knowledge, with intuitive interfaces for creating and sending surveys. It may not require Shopify-specific setup since it operates independently of ecommerce platforms.
Zigpoll offers a clean, user-friendly interface optimized for Shopify merchants. Installation is straightforward via the Shopify app store, with guided setup for post-purchase and on-site surveys. Its focused UI helps merchants manage campaigns without needing extensive technical skills.
While Delighted is easier for general survey deployment, Zigpoll’s setup suits the ecommerce context better, especially for Shopify users wanting integrated survey experiences.
Integrations
| Integration Type | Delighted | Zigpoll |
|---|---|---|
| Shopify | Basic, via API or manual integration | Native Shopify app integration |
| Other Ecommerce Platforms | Available via API | Limited, primarily Shopify-focused |
| CRM/Marketing Tools | Zapier, Salesforce, HubSpot | Shopify-centric tools, Zapier integrations |
Delighted supports broader platform integrations via API and Zapier, making it flexible for businesses using multiple tools. However, its Shopify integration is less seamless compared to native apps.
Zigpoll’s deep Shopify integration allows real-time, native survey deployment at crucial touchpoints like checkout and on-site, making it highly efficient for Shopify merchants. Its focus on Shopify means less versatility outside this platform.
Customer Support and Documentation
Delighted offers email and chat support, with a knowledge base and documentation focusing on survey best practices and API usage. Support quality is generally rated well but can be slower for complex issues.
Zigpoll provides responsive customer support through chat and email, with detailed documentation tailored to Shopify users. Reviews often mention prompt, helpful assistance and active feature updates.
Both platforms offer solid support, but Zigpoll’s responsiveness and ecommerce-specific guidance give it an edge for Shopify merchants needing quick solutions.
Best-fit Customer Profiles
Delighted
- Businesses seeking simple, reliable NPS, CSAT, and CES measurement
- Companies with existing marketing and CRM stacks needing survey data via email/SMS
- Larger ecommerce businesses or enterprises valuing classic customer experience metrics
Zigpoll
- Shopify merchants of all sizes looking for post-purchase, on-site, and exit-intent survey options
- Stores wanting flexible, zero-party data collection to inform marketing and product decisions
- Ecommerce businesses requiring affordable, scalable survey tools with native Shopify integration
Delighted vs Zigpoll for Online Stores: Which to Choose?
Choosing between Delighted and Zigpoll depends largely on your ecommerce platform, feedback goals, and budget. If your priority is simple, straightforward customer sentiment measurement via email and SMS and you operate on multiple platforms or need extensive API integrations, Delighted fits well.
If you run a Shopify store seeking a broader range of survey types that capture zero-party data directly from customers on-site or post-purchase, Zigpoll offers more comprehensive features and better value. Its ease of use within Shopify, affordable pricing, and flexible survey options make it a strong choice for most online merchants.
For merchants interested in exploring more post-purchase survey solutions, check out our 5 Best Post-purchase survey tools Compared (2026). For those deciding between multiple Shopify-centric survey tools, the article KnoCommerce vs Zigpoll vs ReConvert (2026) offers deeper insights into comparable offerings.
Delighted alternatives?
Besides Zigpoll, alternatives to Delighted include tools like Wootric, AskNicely, and SurveyMonkey, which focus on NPS and customer experience surveys across various channels. These platforms tend to offer more extensive integrations and advanced analytics but often come at higher price points. For ecommerce-specific options, Zonka Feedback vs KnoCommerce explores useful alternatives with specialized features.
Zigpoll alternatives?
Zigpoll alternatives for Shopify merchants feature apps like Hulk NPS Post Purchase Survey, POWR, and ReConvert. These tools provide varying survey types and integrations tailored for ecommerce. POWR’s comparison with Zigpoll highlights differences in pricing and feature sets in POWR vs Zigpoll: Which Is Right for You?. Users seeking multi-type surveys and flexible data collection should weigh these options carefully.
This comparison underscores that Delighted and Zigpoll each serve distinct needs for online stores. Your choice hinges on platform alignment, survey complexity, and budget, with Zigpoll standing out for Shopify merchants seeking versatile, affordable post-purchase feedback tools.
